Crimson Marketing

DECEMBER 20, 2013

'The 7-incher that blows minds. We’re talking about sandwiches, right? #BADMarketing. Image: Courtesy of studentbeans.com. The post #BADMarketing presented by Crimson Marketing appeared first on.

Marketing 149

Marketing 149

B2B Marketing Traction

DECEMBER 20, 2013

'Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence. Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems.

Paid Search Agency 120

Paid Search Agency Companies Class Communities 120

Biznology

DECEMBER 20, 2013

'(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving. While the industry as a whole is always changing, so are the various individual parts that make up SEO.

Long Tail Marketing 117

Long Tail Marketing SERP Link Building Wikipedia 117

Convince & Convert

DECEMBER 20, 2013

'This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Adobe Experience Cloud Blog

DECEMBER 20, 2013

'Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Today’s buyer knows what products and services are out there, and what people are using to solve their problems. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.

Social Marketing 105

Social Marketing Thought Leadership Planning Trigger Marketing 105

Leading Results Rambings

DECEMBER 20, 2013

'I’ve been working with a business startup that has had some interesting problems in researching names. Here are 5 bits of wisdom from those conversations: 1) Your name has to be spell-able. Related Stories Launching a New Product.

Product 84

Product Business Startups Research 84

Hinge Marketing

DECEMBER 20, 2013

'In this week’s webinar, we discussed how to efficiently use research for professional services firms. We talked about the importance of research, how to use different types of research to meet specific needs of the firm and the typical costs associated with different research. If you missed it, you can download the recording and slides. We also talked about important considerations at the start of any research project, which this post outlines.

Webinar Metrics 61

Webinar Metrics Research Sample Ideal Customer Profiles 61

Hubspot

DECEMBER 20, 2013

'Historically, Target''s reputation has largely evaded the scorn that is directed toward its peers in the discount retail space. A Forbes survey earlier this year found it was the 21st most admirable company in the world. In general, it seemed largely immune to the PR pitfalls that often befell its competitors like Wal-Mart and TJX Companies. That is, until yesterday.

Service 57

Service Peer-to-peer PR Leads 57

SnapApp

DECEMBER 20, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

User-Generated Content 48

User-Generated Content Creativity Social Media Traffic 48

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

DECEMBER 20, 2013

'I’ll be the first to admit that I don’t read enough -- especially when it comes to business books. Some people are better at carving out time to sit down with a book and really dig in. I, on the other hand, find myself doing a lot more scattered reading these days. I let my social feeds steer me to what I should read, so -- more often than not -- I hop around from blog posts to news articles during my workdays, rather than spend a decent chunk of time with one book.

Ad Frequency 54

Ad Frequency Word of Mouth Inbound Marketing Mobile Advertising 54

Hubspot

DECEMBER 20, 2013

'There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. You may have noticed that one of these things is not like the other. We need to know the tips, tricks, and tools of our trade, and once we’ve mastered them, the world is our oyster.

Inbound Marketing 50

Inbound Marketing Paid Search Agency Advertising Agencies Cross-Selling 50

Hubspot

DECEMBER 20, 2013

'This post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. With your marketing dollars driving traffic to your ecommerce site this holiday season, you may think you can sit back and watch all the new customers roll in. Early estimates suggest $82 billion will be spent this year for online purchases alone.

eCommerce 50

eCommerce CAN-SPAM Customer Satisfaction Advertising Funnels 50

Hubspot

DECEMBER 20, 2013

'The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and -- if you''re marketers like us -- prepping for next year''s campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we''ll see all year. From commercials, to interactive websites, to social media contests , there''s always a fair share of top-notch marketing going on in November and December -- and this year proved as much.

Campaigns 61

Campaigns Planning Paid Search Agency Urgency Marketing 61

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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