Cortex
MAY 31, 2019
What if all of the content that we are creating right now is going to provide machine intelligence with knowledge of what humans are like? What if all of this data is meant to be interpreted as memories, or past experiences? Artificial Intelligence is still in the early days of adaptation, but it’s advancing rapidly - this is the perfect time to get involved.
Adobe Experience Cloud Blog
MAY 31, 2019
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers.
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Biznology
MAY 31, 2019
I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might lead to something called voice engine optimization, how 5G will make technology perform faster than what humans experience as instantaneous. I can’t imagine how my life will reformat with some of these new advancements, but it’ll be here before I know it.
Content Marketing Institute
MAY 31, 2019
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. Continue reading → The post How Publishers Can Overcome the Content Marketing Paradox appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClearVoice
MAY 31, 2019
What is a digital nomad? A digital nomad is not only someone who is freed from the traditional workplace by means of mobile tech, but who is driven and passionate about completing quality work without compromising on experiencing different parts of the country or world. Though I’ve known I was born to be a writer since kindergarten, it would take twenty more years before I’d find my second love: travel.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Outreach
MAY 31, 2019
The CRM is essentially a database of lead, contact and account information. A modern alternative to a spreadsheet, or better yet, a rolodex of customers. Salesforce.com’s cloud-based CRM took that concept a step further and created a platform other tools plug into so they can leverage a central location for data storage and reporting. However, CRMs have never been a place for a rep to do the work they need to do—engaging customers, closing deals and growing accounts.
Emplifi
MAY 31, 2019
In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows.
Ontraport
MAY 31, 2019
Selling is about a lot more than getting people to buy products. The post Close More Sales With These 5 Secrets From the Pros appeared first on The Ontraport Blog.
ClickZ
MAY 31, 2019
A report released last week by Arkansas-based marketing company Axciom in conjunction with SourceMedia Research reveals some of the top issues that insurance industry leaders face during this unprecedented period of martech growth and rising customer expectations. Insurance product categories included in the report were: life, property/casualty, health, annuities, investments, and worker’s comp.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brightedge
MAY 31, 2019
When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces. They also produce ample content for high-volume keywords that encourage people to find, explore, and build trust in organizations that gain a visible position in SEO, […].
Inbox Insight
MAY 31, 2019
Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. Reading time: 4 minutes. Whether you’re in the early stages of deploying an account based marketing strategy, planning a scaled down account based marketing pilot or are in the midst of a fully-fledged ABM program, we have a water-tight methodology that you can pit your planning against.
Aberdeen
MAY 31, 2019
Rarely since Jean-Claude van Damme’s Oscar-snubbed 1989 thriller have we been faced with a more realistic depiction of humankind blended with machine. Much in the way that Cyborg portrayed futuristic soldiers imbued with mechanically enhanced limbs, today’s augmented analytics platforms seek to fortify time-tested business knowledge and a healthy curiosity with seemingly super-human abilities to explore, process, and act upon business data.
Valasys
MAY 31, 2019
On 29 th May 2019 HG Insights, a company well-known for its technology intelligence, announced the launch of HG for Marketo with the following objectives: Building extremely targeted customer clusters based on their technographic data Generating technographic scores to help the marketing & sales teams prioritize the leads to be contacted, in a defined order Personalizing messages for addressing the needs of potential clients & to resonate with their pain points & finally disclosing t
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
MAY 31, 2019
Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus. We’ve seen so many amazing talks from dozens of talented email marketers, it’s almost overwhelming to think about. It also makes it hard to pick our favorite sessions from each year. What we have been able to do, though, is identify some major trends that impact email marketers.
Lead Liaison
MAY 31, 2019
There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. They can be. But will they? Here’s the thing: whether they will be or not is largely up to you. You can’t leave it to chance and “hope for the best”. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads?
Adobe Experience Cloud Blog
MAY 31, 2019
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers.
Conductor
MAY 31, 2019
Caroline Graham and Joe Parker are the Digital Marketing Specialist and Digital Marketing Manager, respectively, for Stanley Security, a division of Stanley Black & Decker. They are experts in SEO, but what that really means is that they are evangelists, spreading the word across their organization about the importance of the unique insights into customer experience, behavior, and intent they glean from organic data.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Predictive Response
MAY 31, 2019
Selling products, increasing brand awareness, and driving traffic to your website should not feel overwhelming or. impossible, even if you are in a highly competitive industry. With email automation software, never miss an opportunity. to share news and updates with your subscribers again. Email marketing is still one of the most effective methods of. reaching prospective customers and online visitors today.
Hannon Hill
MAY 31, 2019
New for this year, we're bringing our team to a city near you for a training opportunity with Cascade CMS Engineers, Developers, and Trainers.
Hubspot
MAY 31, 2019
These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it's true that they need to have input, marketers should have a seat at the table, as well.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Rev
MAY 31, 2019
Let’s get real for a quick minute. You don’t need to write an ebook overnight. That’s just a lot of pressure. But consider, when writing an eBook, you don’t have to aim at being Hans Christian Anderson or the Grimm Brothers. . You can however establish yourself as a thought leader in your industry, and write something for an audience that will be almost as fascinating, circulated, and important as a beloved fairy tale.
Litmus
MAY 31, 2019
In this episode of Delivering, we’ll take a look at an essential technique for email designers: the humble—but powerful—background image. Learn why background images matter, how to code them using a variety of techniques, and how those various methods compare across different email clients. This episode is a companion to our recently updated Ultimate Guide to Background Images in Email.
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