Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Valasys

NOVEMBER 1, 2018

According to a study conducted by Forrester Research, there are only 8% of companies that have created a strong alignment between their sales and marketing departments. A company’s inability to align sales and marketing teams around the right processes and technologies costs them more than 10% in revenue per year. A troubling challenge that has been prevalent in B2B companies is the misalignment between sales and marketing.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

KoMarketing Associates

NOVEMBER 1, 2018

The “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report published by the Content Marketing Institute, MarketingProfs and Conductor recently discovered that 93 percent of the most successful B2B marketers say their organization is “extremely/very” committed to content marketing – but how does this compare to their counterparts?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Marketing Insider Group

NOVEMBER 1, 2018

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion. How content drives the customer journey First, let’s take a look at the customer journey itself so we’re all […].

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Content SEO Conversion Marketing 247

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same, they do go hand-in-hand.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same , they do go hand-in-hand.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

Circle Studio

NOVEMBER 1, 2018

As content marketing continues to grow in popularity, companies everywhere are creating content to fuel their marketing efforts. But while content marketing is an integral component of an effective online marketing program , common pitfalls exist. Many firms have already jumped onboard the content marketing express, but not everyone is mindful of common mistakes that are easy to make and challenging to overcome.

Top of Funnel 114

Top of Funnel Content Marketing Planning B2B Marketing 114

Buffer

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 million subscribers), it was watched almost 30 million times. The same video on their Facebook Page (2.8 million fans) was watched 4.7 million times.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Fusion Marketing Partners

NOVEMBER 1, 2018

If you are facing stagnant or declining sales on one or more products and services, it may be because the […].

Pricing 112

Pricing Price B2B Service 112

Hubspot

NOVEMBER 1, 2018

Picture this: You're preparing to launch your new product. You've likely spent countless hours, days, weeks, months, even years determining what sets the product apart from the competition and developing your brand identity. But how can you ensure your marketing efforts are aligned with the brand? Branding plays an essential role in a business' development and consistent brand presentation increases revenue up to 23%.

Positioning 97

Positioning Template Examples Amazon 97

Envy

NOVEMBER 1, 2018

Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order to see results as quickly as possible.

Lead Ranking 90

Lead Ranking Marketing Qualified Leads Paid Search Agency Advertising Agencies 90

JotForm

NOVEMBER 1, 2018

“Something deep in the human heart breaks at the thought of a life of mediocrity.” ? C. S. Lewis In literature, in media and most certainly in the workplace, mediocrity carries a decidedly negative connotation. Nobody wants to be merely mediocre. Google “mediocrity” and you’ll get results such as.

Google 88

Google Media 88

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

NOVEMBER 1, 2018

In 2018, almost 75% of employers struggled to fill positions with the right candidates. Unfortunately, this talent shortage is only worsening -- research by Korn Ferry predicts by 2020, the technology, media, and telecommunications industries alone could be short over one million skilled workers globally. To succeed long-term, it's critical your business is able to hire and retain the best, most talented employees.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

Kapost

NOVEMBER 1, 2018

Successful content marketing involves more than writing, designing, and producing stories. A well-run operation also involves strategizing, collaboration from multiple team members, and well-run feedback cycles. Business ROI is the. The post The Hidden Barriers within Most Content Operations appeared first on Kapost Content Marketing Blog.

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Barriers Content ROI Design 84

chiefmartech

NOVEMBER 1, 2018

The following is a guest post by Anand Thaker , CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong believer in talent, relationships, data, and growth investment.

Paid Search Agency 85

Paid Search Agency Companies Network Marketing ABM 85

Content Standard

NOVEMBER 1, 2018

Little sets the imagination on fire as much as a robot. It’s the stuff of childhood dreams. Once its machinations kick in, our brains run off with endless possibilities for what this might mean for our day-to-day lives. Perhaps that’s why the advent of chatbot marketing a few years back caused such a stir. Some marketers were quick to jump on the bandwagon, but few truly harnessed the power held in those tiny automated hands.

Planning 83

Planning Paid Search Agency Marketing & Strategy Copywriting 83

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ontraport

NOVEMBER 1, 2018

There’s a common misperception that websites and landing pages are the same thing. However, there’s a big difference between them: While you likely have a website that gives an overview of your company and your services, landing pages are standalone pages that serve a specific purpose — often to promote a particular product or service. […]. The post How to Use Landing Pages Throughout the Customer Lifecycle appeared first on The ONTRAPORT Blog.

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Landing Pages Promotion Marketing Websites Service 75

SmartBug Media

NOVEMBER 1, 2018

How do you fill an open job position at your company? Do you post a job on Indeed, Glassdoor, and LinkedIn, and hope for the applications to start pouring in? How is that working for you? Are you getting a good quantity of applicants, but lacking quality? Or maybe you are getting my personal favorite: applicants with no cover letters. Why does this usually happen?

Marketing & Strategy 73

Marketing & Strategy Paid Search Agency Advertising Mediums Touchpoints 73

Marketing In Real Life

NOVEMBER 1, 2018

I'm often asked how much money to budget for B2B marketing - usually towards the end of the year when annual budgets are being developed. Most people already have a ballpark number in mind. And they wonder what other people with companies of a similar size are budgeting – isn't there a basic starting point? As a starting point or rule of thumb, budgeting two percent of sales has a long tradition but from a review of several different companies, it doesn't really work for many companies at all.

B2B Marketing 68

B2B Marketing B2B Paid Search Agency Rules 68

Hubspot

NOVEMBER 1, 2018

Nowadays, writing a letter can seem completely archaic. I mean, do people even send mail anymore or do they only communicate through email and messaging? In the business world, letters are actually still crucial for collaboration. To convince someone to offer you a job, you need to write them a compelling cover letter. And to persuade someone to speak at your company’s event, you need to write a gripping pitch.

Business 69

Business Hubspot Inbound Marketing Startups 69

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

NOVEMBER 1, 2018

By Matt Heinz, President of Heinz Marketing. Over three years ago, we started our own “How I Work” series… inspired by one of my favorite recurring features in Inc Magazine as well as the version by Lifehacker. Every week on Thursday we feature a new B2B sales, marketing or business leader here– and recently updated our standard “ How I Work ” questions.

Work Management 62

Work Management Best Practices Marketing Management Paid Search Agency 62

Liveintent

NOVEMBER 1, 2018

An apocalypse is upon us. No, not the zombie one. Or the alien one. Or the nuclear one (we hope). But rather – gasp! – the retail apocalypse. Yes, marketers, brands, and customers are looking around them and realizing that nothing is the same as it once was. The advertising process has transformed, the buying process is now spread across channels, and the only way to truly understand it is by manipulating great works of fiction!

Mobile Advertising 54

Mobile Advertising Mobile Marketing Amazon Pricing 54

E-Spirit

NOVEMBER 1, 2018

For centuries organizations have attempted to differentiate their companies by creating amazing products, establishing creative offers, using effective distribution channels, and/or going to market with competitively priced products.

Digital Experience Platform 56

Digital Experience Platform Differentiation Distribution Pricing 56

JotForm

NOVEMBER 1, 2018

How to convert an Excel file to PDF using Acrobat PDF Maker Open the Excel file in the Microsoft Office Excel application. Convert the Excel file using the Acrobat Ribbon. Click Create PDF, select which sheet you want to convert, and then give your PDF a file name to save it. View th.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Engagio

NOVEMBER 1, 2018

At Engagio, we offer ample advice for Marketers who want to work more closely with their Sales team, but a question that we’ve been getting more frequently comes from the other side of the table. As Sales feels the market changing and sees the benefits of companies successfully implementing ABM, they want to know how they can approach their Marketing team.

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Golden Spiral

NOVEMBER 1, 2018

Your sales team has a tough job. In some cases, they have to convince total strangers they need technology or software they’ve never heard of. In other cases, they need to take the baton from marketing and cross the finish line. (Thanks, sales and marketing alignment !) And in some dreaded cases, they invest time and resources into a thorough sales process, only to have their lead go dark.

B2B Sales 48

B2B Sales B2B Software Resources 48

MindFire

NOVEMBER 1, 2018

Are you using Informed Delivery with your Direct Mail? If not, learn how Informed Delivery (“ID”) can improve your next direct mail campaign, resulting in more engagement, leads, and sales … as well as a tip I picked up from… The post What Every Direct Mail Marketer Needs to Know About Informed Delivery — Before It’s Too Late appeared first on MindFire Studio Blog.

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Tips Marketing Campaigns Leads 45