Marketing Insider Group
DECEMBER 14, 2016
As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex. For some marketers muddled in the industry, frustrations are running high and […].
Customer Experience Matrix
DECEMBER 14, 2016
BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardizati
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Marketing Insider Group
DECEMBER 14, 2016
If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. This means taking a closer look at your current process and making improvements based on what you see behind the scenes. From the top of the funnel where visitors get converted […]. The post Are Your Lead Conversion Rates Above Average?
ViewPoint
DECEMBER 14, 2016
Should marketing and sales agree on the definition of a lead? They should, but mostly don’t. According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads. Per sales, a qualified lead is based on criteria they understand, but marketing is in dark.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
DECEMBER 14, 2016
According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results. So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Savanta
DECEMBER 14, 2016
Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). These techniques are beautifully simple, but this simplicity has a flip side. The choice may be over-simplified and no longer reflect real-life decision scenarios which can be complex and based on a series of conscious and unconscious trade-offs.
Adobe Experience Cloud Blog
DECEMBER 14, 2016
Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. And with annual performance reviews just around the corner for many, career advancement might be on your mind. However, getting where you want to go professionally has become increasingly more challenging. Self-Promotion is Self-Preservation.
Ambal's Amusings
DECEMBER 14, 2016
I know Adi is supposed to study and all. But, I swear. I never studied like “this” in high school. He has never really studied up until he hit high school. I want my son back. I want to pull him out of this room. I want to drive far far away from this madness. … Continue reading First Finals in High School.
Content Standard
DECEMBER 14, 2016
For marketers juggling a million different tasks and to-do lists, social media platforms can feel like pieces of hay: on its own, each one is lightweight and manageable—but collect enough, and suddenly you have a bale too huge to lift. So when new platforms make their way into the mainstream, you’re faced with a problem. Failing to test new platforms as they arise and carve out their niches in the social market could result in unexplored opportunities; but on the other hand, your boss won&
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
DECEMBER 14, 2016
So, 2016 has been a big year for video, right? From personalized video taking the world by storm , to internal communications pros discovering its power , all the way to 90% of marketers saying video is becoming more important in their work. So this time of year, we like to sit back and reflect on what’s coming in the future. But let’s face it.
Lead Liaison
DECEMBER 14, 2016
From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Fortunately, it is relatively simple to boost your CTR.
Kapost
DECEMBER 14, 2016
The digital revolution has imposed both complexity and pressure on B2B marketing departments. With the chaos of specialized teams, tools, and channels in marketing, execution has become more challenging than ever. And at the center of this chaos is content—content that marketing must create to feed its teams, tools, and channels, which ultimately drives revenue.
Hubspot
DECEMBER 14, 2016
2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
distribion
DECEMBER 14, 2016
The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. At the most recent Digital Summit Dallas event, we had the opportunity to watch, listen and ascertain the latest strategies and insights from Seth Godin and Ann Handley. We played witness to two of the most widely followed thought leaders in the digital marketing space with front row seats to watch them in action.
KEO Marketing
DECEMBER 14, 2016
Starting in November 2016 Google began testing its mobile-first indexing system; a ranking system that will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. The reason for this is that Google sees more mobile searches than desktop searches on a daily basis.
distribion
DECEMBER 14, 2016
The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. At the most recent Digital Summit Dallas event, we had the opportunity to watch, listen and ascertain the latest strategies and insights from Seth Godin and Ann Handley. We played witness to two of the most widely followed thought leaders in the digital marketing space with front row seats to watch them in action.
NuSpark Consulting
DECEMBER 14, 2016
The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. One of the trickiest considerations when taking this opportunity in hand is content deployment; poorly handled, it can render the entire endeavor pointless, no matter how perfectly other aspects of execution are completed.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
DECEMBER 14, 2016
In order to drive in-store traffic offline, nowadays you have to execute your strategy online. It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Change isn’t a bad thing–it’s quite the opposite.
Hubspot
DECEMBER 14, 2016
Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.
SnapApp
DECEMBER 14, 2016
As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. By Alessandra Ceresa. A customer journey starts when the contact first becomes aware of your brand. It continues through the life of the relationship, which if nurtured properly, will hopefully turn into a long-lasting, fruitful relationship. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey.
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