The Point

JULY 12, 2013

'How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1. If you must use a graphic header, make it count. Graphic headers are a necessary evil in HTML email design. On the one hand, they add an element of visual interest and enable you to highlight a key selling point.

Webinar Metrics 197

Webinar Metrics Demand Generation Design Email Marketing 197

Biznology

JULY 12, 2013

'Photo credit: Sean MacEntee. I’ve really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly as a way to keep track of all of it myself. The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content.

Content Marketing 153

Content Marketing Public Relations Verticals Content 153

B2B Marketing Traction

JULY 12, 2013

'In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. I’m tired. I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures. After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat.

CRM 120

CRM Ideal Customer Profiles Buying Cycle Social Media 120

Convince & Convert

JULY 12, 2013

'Frank Eliason, Citi @frankeliason. Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Social Media 152

Social Media Skype Case Studies Paid Search Agency 152

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Crimson Marketing

JULY 12, 2013

'This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… . .

Social Media 131

Social Media Marketing & Strategy Marketing Social Marketing 131

Adobe Experience Cloud Blog

JULY 12, 2013

'Author: Fergus Gloster I have been involved with cloud computing from its earliest days in 2000, long before the terms cloud, SaaS, PaaS etc., came into being. Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand.

Privacy 105

Privacy Work Management Marketing Management Marketing Automation Services 105

Industrial Marketing Today

JULY 12, 2013

'Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Inbound Marketing 95

Inbound Marketing Content Loyalty Social Media 95

Hubspot

JULY 12, 2013

'When new social media features are released, every news outlet and blog jumps on the story. (Hey, we do it, too.) Everyone''s thinking: what is this new feature, and how does it fit into my current content strategy ? And while considering new technology in your larger strategy is essential to the success of your business, there''s something to be said for cannonballing right in to using new features to see if they might work for your marketing.

Video Marketing 61

Video Marketing Brand Identity Branding Viral Marketing 61

SnapApp

JULY 12, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ————————————————————————————————————.

Lead Scoring 48

Lead Scoring Lead Ranking Click Rate Newsletter 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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