Sat.Jan 30, 2016

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10 Things I Learned in 2015

Marketing Insider Group

At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present. This process helps to hold me accountable so that I can more fully show up in my life and business. The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group.

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7 Powerful Ways to Make Your Emails More Persuasive

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively. The outreach email is a special breed of writing.

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3 B2B Marketing Trends for the Mobile Audience

Content Standard

Whether buying for a company or buying for themselves, most customers reach for the same thing before they make their purchase: their mobile device. Just as it has in the B2C world, mobile marketing should top the list of B2B marketing trends this year, given shifts in mobile usage. Research from AdMedia Partners found that for 63 percent of marketers, mobile makes up a relatively small share of business—20 percent or less.

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The risks of digitalization and disruption for 2016 and beyond

i-Scoop

What do businesses perceive as the main risks and challenges they face today and in the years ahead? It’s a question that matters if you want to understand overall business challenges and drill down into more specific business transformation challenges across the industries you’re doing business with. A good barometer of these perceived risks, indicating […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.