KoMarketing Associates

AUGUST 16, 2017

Brand marketers are turning to several social media channels to reach out to their target audiences, but how are they utilizing Snapchat? To dive deeper into how marketers are making the most of this channel, Snaplytics conducted its quarterly report on Snapchat usage among brand marketing professionals. Statistics showed that Thursday (16 percent), Friday (17 percent) and Saturday (17 percent) were the most popular days for Snapchat posting among brand marketers.

Content 189

Content Statistics Advertisements Advertising 189

Marketing Insider Group

AUGUST 16, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […]. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog.

Linkedin 152

Linkedin Studies Research B2B 152

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

Press 133

Press B2B Lead Ranking Trade Show 133

Marketing Insider Group

AUGUST 16, 2017

Michael Brenner, CEO of the Marketing Insider Group, author of The Content Formula, and international keynote speaker, was the host of a recent Automation Hub webinar. In this webinar, Brenner discussed several formulas that will help marketing professionals identify and calculate ROI for their content marketing efforts. Marketers today need to remember that marketing has […].

Webinar Metrics 152

Webinar Metrics Marketing Automation ROI Automation 152

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Webinar Metrics

Adobe Experience Cloud Blog

AUGUST 16, 2017

Whether you’re an intern or a new hire, it’s important to make a name for yourself in your new organization. I had the privilege of interning at Marketo this summer, and it was an incredible experience. I’m heading into my Junior year at NYU, majoring in Business. I’m starting to narrow down exactly where in the business world I want to work. My experience working for a Demand Generation team has been terrific, and I’ve learned a lot about how to succeed in the business world.

Tips 134

Tips Marketo Thought Leadership Work Management 134

Engagio

AUGUST 16, 2017

I am thrilled to welcome technology luminary Phil Fernandez as an advisor to Engagio. Phil is a co-founder and the former CEO and Chairman of Marketo, which we founded together in 2006. Following the August 2016 acquisition of Marketo for $1.8 billion by Vista Equity Partners, Phil became a Venture Partner at Shasta Ventures, where he offers his expertise in creating category-leading SaaS businesses to early-stage organizations.

Paid Search Agency 86

Paid Search Agency B to B Ad Building Companies 86

EveryoneSocial

AUGUST 16, 2017

Common Employee Advocacy Challenges. Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face. Over the last few years, employee advocacy has become an important process to many medium, large, and enterprise companies across various industries. It’s more than just a buzz term, it is an essential process that can help boost employee engagement, increase social and marketing reach, help generate bet

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

The Mx Group

AUGUST 16, 2017

Careers. Blog. News & Events. Why Mx. Marketing Expertise. Sales Empowerment. Bottom-line Results. Technology Expertise. Services. B2B Marketing Strategy. Account-Based Marketing. Brand Strategy. Buyer Strategy. Demand Gen and Lead Management. B2B Telemarketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Contently

AUGUST 16, 2017

They say the hardest part of winning is doing it again. Since 1976, there have only been five repeat champions in the NFL. In the MLB, only four. In the NBA and NHL, there have been 11 each, largely thanks to the Lakers and Bulls, and the Canadiens and Islanders, respectively. The same thing happens in business, where industry titans give way to disruptors and innovators.

Content 65

Content Advertising Mediums Companies Ad Building 65

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ignite

AUGUST 16, 2017

A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants.

Research 54

Research Advertisements Advertising Eye-Tracking 54

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. B2B public relations may seem like its own isolated or separate branch of marketing communications.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Kapost

AUGUST 16, 2017

Delivering the right content to the right customer at the right time is not only top-of-mind for today’s marketers, but it’s also the thrumming drum beat at every marketing conference. The post How Effective is Your Content Strategy? Take the Survey appeared first on Kapost Content Marketing Blog.

Customer Surveys 54

Customer Surveys Effectiveness Marketing & Strategy Content 54

Leadspace

AUGUST 16, 2017

This article was originally guest-posted on the Oracle Modern Marketing Blog, and republished with permission. The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall” , released just a few months ago, which essentially redefines the definition of a B2B buyer.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

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Social Media

Boingnet

AUGUST 16, 2017

By Boingnet. A built-in iPhone QR Code reader has long been on the wishlist for direct mail marketers, agencies and printers. With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system.

SMB 49

SMB Bundling Advertising Agencies Paid Search Agency 49

Circle Studio

AUGUST 16, 2017

The post 5 Recommended Tools for B2B Social Media Management appeared first on circle S studio.

Social Media 60

Social Media Tools Media B2B 60

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Blend Marketing

AUGUST 16, 2017

Intercom is one of the leading tools for SaaS vendors looking to engage, on-board and educate their users.

Hubspot 53

Hubspot Marketing Automation Services Vendors Education 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Brandfolder

AUGUST 16, 2017

> “.from a marketing point of view, it has saved 10% of our weekly workload by not having to find assets for people — and that’s a conservative estimate.” >.

Case Study 40

Case Study Case Studies Studies Marketing 40

Terminus

AUGUST 16, 2017

Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company. Account-based marketing aligns the whole organization on engaging best-fit accounts. Working together, marketing and sales can turn your dream accounts into customers. However, this means marketing and sales must be in sync.

Account Based Marketing 38

Account Based Marketing Hubspot Top of Funnel Planning 38

Walker Sands

AUGUST 16, 2017

Companies 40

Companies 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

AUGUST 16, 2017

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

chiefmartech

AUGUST 16, 2017

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm. Henri recently shared this landscape of Finnish martech companies with me, and I was amazed by its scale — even though I, of all people, probably shouldn’t be. It illustrates how much of a global phenomenon martech ventures really are.

Marketing Automation Services 61

Marketing Automation Services Vendors Advertising Agencies Startups 61

Hubspot

AUGUST 16, 2017

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

DivvyHQ

AUGUST 16, 2017

Everyone wants their content program to run like a well-oiled machine. But with channels diversifying, technology evolving, and consumers facing more options than ever, it’s getting harder for content marketers to get their content seen by their target audience. In our recent survey of more than 100 top marketers, 64% said “developing a comprehensive content strategy” was one of the top obstacles standing in the way of successful content planning.

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Planning Sales Qualified Leads Marketing Management Content 43

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

AUGUST 16, 2017

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 billion searches per day on Google alone, search is a channel marketers still can't afford to ignore.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

SnapApp

AUGUST 16, 2017

Interactive content is buzzing around more and more in marketing departments and B2B marketers are eager to learn more about this topic and begin to see if it makes sense for them. . Often, that means we hear things like: “I’d really like to try a quiz”, or “I want to do a market survey”, or “My boss told me we should try an ROI calculator”. . The problem with these statements is that interactive content isn’t just a single piece content. .

Campaigns 48

Campaigns Marketing & Strategy Sales Qualified Leads Content 48

Biznology

AUGUST 16, 2017

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout , for example. It’s a company that sells a software program that helps brands maximize their marketing efforts.

CMS Development 128

CMS Development Business Blogging Top of Funnel Work Management 128