Fri.Aug 07, 2015

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Goal-Directed Decision Making Drives B2B Buying And Selling

Marketing Insider Group

Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated.

Buy 165
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Uncover the why in branding

Biznology

What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate, either in an implicit or explicit way, some promise. The answer is both simple to define and hard to define. Uncover the Why in Branding. Over the last two or three years, there has been a lot written about branding.

Branding 137
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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays.

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Interesting Infographics: Getting Your Lead Generation Up to Par

LEADership

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and see if some of these insights can help your business get a hole-in-one. The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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An Introduction to Retargeting: What Is It and How Does It Work?

Hinge Marketing

Retargeting. You’ve might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2% of users convert on the first visit to a new website.

More Trending

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Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!

Vidyard

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

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6 Customer Care Channels Your Ecommerce Company Needs

Hubspot

Think for just a moment. If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it. So, now that you’re sure your customers need better access to your ecommerce company, how can you make that happen?

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How Alabama Outdoors Leveraged Interactive Content to Enhance their Father’s Day Sales Campaign

SnapApp

For many retailers, holidays are critical for promoting sales and engaging their customer base. But it can be a challenge to find more creative ways to engage than blasting out “Sale! Sale! Sale!”. With a fun, socially engaging interactive contest, Alabama Outdoors was able to extend their touchpoints to build excitement around Father’s Day – and get more email leads at the same time.

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Why a Former Federal Prosecutor Built a Startup Accelerator for Female Founders [Podcast]

Hubspot

Despite the tech industry's reputation for being a community of early adopters, one very important thing has remained stuck in the past: gender equality. Working in the industry for years in a handful of executive roles, Sue Heilbronner saw this first-hand: "For a lot of my career, I've been the only female in the room. That was true when I was a federal prosecutor, and it's been true as an investor and startup executive.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Marketing ROI Now Reported for Almost All Real-Time Campaigns

Content Standard

Real-time marketing is no longer a mystery: 89 percent of marketing professionals have tied measurable business goals to real-time campaigns, and 59 percent plan to increase corresponding budgets within the next year. But according to the Wayin report, “ Making Real-Time Moments Matter ,” there is still room for growth—even among marketers that seem progressive in tracking marketing ROI.

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How to Repurpose Your Content Again and Again

Convince & Convert

Let’s face it: most of your old blog posts are aging like milk, not wine. At this point, you’ve probably spent a lot of time creating content. It took you months (maybe even years) to publish all those high-quality blog posts. There’s just one problem: some of that content hasn’t aged well. As a general rule, people are going to gravitate towards the blog posts you published this week and away from the ones you published a year ago.

Content 166
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10 Marketing Tactics to Help You Convert Prospects to Customers

Content Standard

Have you ever struggled with the conversion rates on your website or landing pages? I’d be willing to bet that just about anyone who has ever invested in content marketing can understand this challenge. At this very moment, people are bouncing away from your website without a second glance. It’s a challenge many businesses face. Converting prospects into customers requires a lot of strategy, analysis, and refined marketing tactics.

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Why Your Content Plan Must Include Interactive Content

Adobe Experience Cloud Blog

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead s

Planning 105
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Digital Marketing: Connecting with Your Community

KEO Marketing

One of the most important things business-to-business marketers can do to see a great return on investment for their social media efforts is figure out how to identify and communicate with their community. In digital marketing terms, your “community” refers to the people who are interested in your company, products or work. On social media, these would be your followers and fans.

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5 Small Tweaks to Help You Generate More Leads

Hubspot

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that's the case, you're also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat.