Goal-Directed Decision Making Drives B2B Buying And Selling
Marketing Insider Group
AUGUST 7, 2015
Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated.
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