Marketing Insider Group

JANUARY 15, 2015

'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

Planning 202

Planning Marketing & Strategy Marketing Strategy Webinar Metrics 202

KoMarketing Associates

JANUARY 15, 2015

'The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. And I’ll tell you what: If I didn’t have Netflix to binge watch during this time of year, I don’t know where I’d be. Wherever you may fall on the House of Cards spectrum (toe dipper, occasional watcher, or full-on devotee – like me), if there’s one thing to say about that show, it’s this: It’s memorable.

Content Marketing 196

Content Marketing Content Marketing & Strategy Differentiation 196

Crimson Marketing

JANUARY 15, 2015

'The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation.

Demand Generation 178

Demand Generation Act-On Work Management Marketing Management 178

ANNUITAS

JANUARY 15, 2015

'I must say that we as marketers have improved over the past several years in the analytics arena. Four or five years ago, it wasn’t surprising to talk to marketers who literally weren’t tracking anything. Today, all of us are tracking results in some form or fashion. In fact, we have more tools for tracking results than we know what to do with. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just to name a few.

Analytics 161

Analytics Demand Generation PPC Advertising Benchmark 161

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Webinar Metrics

Biznology

JANUARY 15, 2015

'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless t

Transparency 145

Transparency Brand Identity Branding Ad Building 145

B2B Marketing Traction

JANUARY 15, 2015

'Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and

Linkedin 110

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 110

Adobe Experience Cloud Blog

JANUARY 15, 2015

'Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market.

Work Management 105

Work Management Marketing Management Advertising Agencies Budget Programs 105

Convince & Convert

JANUARY 15, 2015

'InboundWriter forecasts how your content will perform based on real-time analysis of your site, your competition, and search engine behaviors. Visit inboundwriter.com to learn more.

Forecasting 112

Forecasting Analysis Content 112

EMagine B2B Blog

JANUARY 15, 2015

'In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health. While exercise is by far the bigger challenge for me personally, I know many people struggle with diet. There is a popular saying, “you can’t out run a bad diet” and that is the truth, you have to have both a healthy diet and active lifestyle to be a healthier you!

Planning 81

Planning Tips Order B2B Marketing 81

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Paper

Convince & Convert

JANUARY 15, 2015

'The online proofing tool of record for project managers, creative directors, designers and agile marketing teams at agencies and brands alike. Visit proofhq.com and learn how you reduce rework by 59%.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Creativity 107

The ROI Guy

JANUARY 15, 2015

'There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%! The rise of the B uying Committee has added to price pressure.

Lead Scoring 67

Lead Scoring Lead Ranking Marketing Proposals Training 67

Convince & Convert

JANUARY 15, 2015

'A leading global provider of cutting-edge social media analytics and monitoring technology for brands, businesses and agencies.

Ad Agencies 113

Ad Agencies Social Media Analytics Media 113

SugarCRM

JANUARY 15, 2015

'The post 4 tips on ushering in the new year from a sales perspective appeared first on Salesfusion.

Tips 83

Tips 83

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Social Media

Convince & Convert

JANUARY 15, 2015

'Oracle Marketing Cloud provides CMOs with data-driven solutions to unify marketing resources and empower teams to deliver more personalized customer experiences across every channel that attract and retain ideal customers.

Marketing 62

Marketing Resources Advertising Channels Personalization 62

Hubspot

JANUARY 15, 2015

'Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and more notable opportunities for people that know how to use them.

Analytics 61

Analytics Landing Pages CMO Lead Nurturing 61

KEO Marketing

JANUARY 15, 2015

'It’s here! The essential guide for marketers entitled “ Complete Guide to Mobile Responsive Web Design ” is now available from KEO Marketing. With so many people accessing online content with mobile devices, it is critical that marketers have an effective and well-planned strategy for sharing content with a mobile audience. Mobile visitors will quickly become frustrated if they cannot see or interact with content on your website, and this can cause them to turn to one of your competitors instea

Design 58

Design Mobile Marketing Planning Traffic 58

Hubspot

JANUARY 15, 2015

'When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. You''ll also probably do some online research to see what others are saying about said product or service.

Case Studies 61

Case Studies Case Study Sales Management Studies 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hinge Marketing

JANUARY 15, 2015

'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. The biggest challenge content marketers in the technology space still face is finding fresh and relevant ways to engage their target audience. However, with the right method and message, you can forge strong connections with prospective buyers and increase interest in your technology firm.

Top of Funnel 57

Top of Funnel Webinar Metrics B2B Thought Leadership FAQ 57

Hubspot

JANUARY 15, 2015

'If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. The following are some of our favorite marketing campaigns in recent years and why we miss them. 1) CareerBuilder Monkeys Around.

Paid Search Agency 59

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 59

SnapApp

JANUARY 15, 2015

Photo credit: Unsplash. Creating great content takes time, resources, and creativity. Before investing in creating a piece of content, take a step back and determine what will make your content successful. Marketers are increasingly asked to demonstrate ROI and prove their value to the organization – what better way to do that than with remarkable content that generates real results?

Top of Funnel 48

Top of Funnel Content Marketing Buyer Personas Content 48

The Freeman Company

JANUARY 15, 2015

'Join Freeman and FreemanXP in Krakow, Poland for MPI EMEC'

Conference 40

Conference 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SnapApp

JANUARY 15, 2015

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Check out our latest example of a SnapApp we just can’t stop talking about around the office. For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

The Freeman Company

JANUARY 15, 2015

'Three takeaways from our first-hand experience.

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Convince & Convert

JANUARY 15, 2015

'Image via BigStockPhoto.com. The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015 , it immediately had me thinking about how they affect email marketers. Here are four of my favorite social media predictions and how they impact marketers’ use of email: ( Tweet This ).

Social Media 148

Social Media Email Marketing Social Marketing Media 148

Content Standard

JANUARY 15, 2015

Content personalization makes my mouth water. It’s a feast that I’ve been waiting for since I first cut my teeth on Facebook advertising campaigns. I’m not alone. I work with other data-hungry marketers. You might even call us hangry. But we work hard for insights—after all, insights beget conversations, and conversations beget customers.

Personalization 40

Personalization Marketing Automation Services Planning Content 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Standard

JANUARY 15, 2015

The newest Facebook search algorithm update presents a huge opportunity for both users and marketers to take the oft overlooked organic search data available on the social site and put it to good use. Facebook is using its new keyword search functionality to extract data that’s already been accumulated via users’ shared posts—that is, to create a searchable digital hive mind.

Search Marketing 40

Search Marketing Facebook Ad Exchange Wikipedia 40