Wed.Oct 19, 2016

article thumbnail

What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. This year’s study […].

Research 185
article thumbnail

Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation.

Sample 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to succeed with LinkedIn marketing

Marketing Insider Group

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. It may be a social network like Facebook, but it has a substantially different userbase — professionals. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […].

Linkedin 177
article thumbnail

Thanks to Twitter, Writers Are More Influential Than Publishers

Contently

A few years back, my path to pop culture enlightenment was blissfully simple. I would open up Grantland and read whichever stories piqued my interest. The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a publisher of choice. But over time, my habits changed, and not just because Grantland died prematurely ( RIP, you are missed ).

Twitter 130
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

Marketing Insider Group

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […]. The post IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn appeared first on Marketing Insider Group.

Linkedin 177

More Trending

article thumbnail

Back to Basics: Tips and Tricks for Demand Generation Success

Adobe Experience Cloud Blog

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice.

article thumbnail

10 Tips to Own the Stage: The Best Public Speakers Don’t Practice, Talk Fast, Dance and Make the Audience Fall Madly in Love with Them

6sense

On the heels of 36 speaking engagements in 2016…including a Dreamforce keynote…I had a profound realization of what it takes to OWN the stage. And truly kill it. At the risk of coming across as arrogant, I am confident in my speaking abilities. As a CEO, it is a gift I am incredibly grateful for. I’ve always been able to command a room, whether speaking or leading a small meeting.

article thumbnail

Ask the Experts: On Creating Content at Scale

Kapost

Scalable. As in, “Will this scale?” Perhaps one of my favorite cheeky questions from 10 Tricks to Appear Smarter in Meetings — followed closely by encouraging everyone, “Take a step back.” But in all seriousness, scale is a major concern for many organizations because true scale is more than just growth—scale means a process can be optimized, shared across teams, and, perhaps more importantly, repeated.

article thumbnail

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. 9-10.

article thumbnail

An open letter to the editor of AdAge on boring martech

chiefmartech

Dear Ken Wheaton , I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way , and felt compelled to respond. First, let me say how influential AdvertisingAge has been to me. Growing up in the 80’s, when my parents ran a small agency, I eagerly read copies at their office each week. (Yeah, I was a strange kid.) AdAge seeded my fascination with marketing, and I’m grateful for the inspiration I’ve drawn from your pages over the past four decades.

article thumbnail

Repurposing Content for Your B2B Direct Sales Force

KEO Marketing

Kristel Cuenta, writing in SearchEngineWatch.com, says that any piece of content that gets a good response from the target audience should be repurposed into other forms of content in order to leverage the popularity and keep the target audience engaged. She says: “Repurposing is killing two birds with one stone. It is a second chance at promotion and it appeals to more audiences, which helps in extending your content’s reach.”.

article thumbnail

6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home

Content Standard

Last July, Japan’s Finance Minister Taro Aso was about to take off from the Narita Airport, on his way to the 2015 G20 summit —a meeting that comprises finance ministers and central bank governors. As Pokémon Go was ready to launch in Japan the very same day, the minister took the opportunity to predict that the game’s experiential marketing approach would successfully lure out hikikomori (young, reclusive adolescents who spend most of their time indoors) and otaku (geeks): “Sh

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How to Establish an Instagram Aesthetic: 10 Brands Doing It Right

Hubspot

Since 2010, Instagram has garnered more than 500 million users , 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented. But creating a successful, branded Instagram account requires more than just pretty images.

article thumbnail

Welcome to Viewtopia®: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia ® 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. 9-10.

article thumbnail

How to Re-Engage Cold Prospects and Win More Business for Your Agency

Hubspot

I’ve always been surprised by how many ad agency executives ignore their own network of contacts. Somehow, between servicing current clients and chasing after new prospects, these valuable contacts get taken for granted. I'm guilty of it myself sometimes -- in fact the inspiration for this post was my own realization that I was getting dangerously close to not practicing what I preach and neglecting the people who are most favorably predisposed to work with me.

article thumbnail

Seven Steps to Get Started With Measuring Your Trade Show Booth

The Freeman Company

Learn how to master measurement

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

A Shortish History of Online Video

Vidyard

In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room. Showing eager audiences moving pictures was nothing new — people had been watching nickelodeons since the 1800s, and theatres were showing silent films and “talkies” well into the dawn of the 21st century. But, save for the wealthy owners of home theaters, one had to go out to experience these.