Thu.Apr 30, 2015

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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). This lead to enough questions about the data that it now seems worth a blog post on the topic.

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Modern Marketing – How Can We Do It Better?

ANNUITAS

It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event. There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Not because they were fads in 2013, but because they’ve been accepted as the standard in modern marketing.

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Are you thinking clearly about the search ranking algorithm?

Biznology

Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. The way that you have responded to this news says a lot about how successful you are as search marketer.

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How to Leverage the Power of Trending Topics

Convince & Convert

Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN. — Andy Lang (@HRH_Duke_of_Url) April 28, 2015. So, what exactly is #EdBallsDay?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers

Adobe Experience Cloud Blog

Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you? What would you look like? These are the crucial questions you need to ask yourself before creating an online shop. In a nutshell, the idea is to embody and essentially “become” the store. But all of this is useless if potential customers don’t convert into actual customers.

More Trending

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Eight Subreddits Every Marketer Should Follow

SEMrush

When most marketers think about Reddit, they view it as if it‘s a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience?

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New Research on the Visible Expert? Advantage in Management Consulting

Hinge Marketing

As a management consulting firm, you’re constantly navigating the challenges that come with a continuously changing industry. These challenges and the marketing initiatives you prioritize in response shape the entire trajectory of your firm—but what if you could address all of your challenges and priorities with one major change to your firm’s personnel?

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Want to Get Promoted? Impress Your Boss by Doing These 7 Things

Hubspot

I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worst. After a discussion with my supervisor, we agreed that it was in the best interest of everyone to not move forward with the internship. However, when we sat her down to talk, she countered our concerns about her performance by saying, "But, but.

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Digital Marketing: Spending Up But Confusion Common

KEO Marketing

Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area. That makes sense, but the problem is that quite a few of those marketers don’t really know where exactly they should be investing their money or how best to use digital strategies to achieve their goals. A new survey from Forrester Research found that almost half of all marketers plan to increase their spending on digital marketing channels this year.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business

Hubspot

Most business school conversations over beers end with a hangover -- Neil Blumenthal’s ended with a billion dollar business. If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success.

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Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views

Vidyard

Marketers have had a rocky relationship with Facebook over the last few years. While they’ve introduced amazing new pages options , they’ve changed their organic display algorithm numerous times to limit how company posts are displayed to their followers. News of updates to Facebook’s brand experience are always met with cautious optimism.

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The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals

Hubspot

Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.

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How The Washington Post gets the most out of JotForm using our API

JotForm

Most users enjoy the simplicity of JotForm. Build a form, post it on your website, and receive email notifications every time someone responds. This keeps a great many JotForm customers happy. Sometimes you want to do more with the information you collect, though. Perhaps you want to build a web pag.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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4 Tips for Selling Content Marketing to Internal Stakeholders

Content Standard

No matter how many milestones you reach in your career, there will always be a new challenge to face head-on. As a marketing practitioner, you’re charged with leading innovation at your organization, sometimes as part of a team, while other times on your own. Skyword’s clients and prospects often ask us about selling content marketing within an organization.

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Trend Watcher: Three Key Focus Areas for Event Marketers

The Freeman Company

Marketing trends to embrace if you want to impact your business

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Building a Better Pinterest Marketing Plan

Content Standard

Pinterest users have been pinning up a storm since the platform’s debut five years ago, with 50 billion pins on a billion boards. But despite the platform’s popularity, many brands aren’t successfully executing Pinterest marketing campaigns—if they’re using Pinterest at all. Pinterest logged 79.3 million unique visitors in February alone—a 47 percent increase from one year ago, according to comScore.

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6 Questions to Answer When Launching a B2B Content Marketing Program

KoMarketing Associates

It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Clean Up Your Content for More Credibility

Convince & Convert

Let’s face it: nobody likes a trash talker. Yet businesses are relying on subpar messaging to spread the word—while still expecting to yield positive results. On the contrary, when you share mediocre content, you get mediocre results (highlight to tweet). Don’t forget the age-old rule, “You get what you give.” Having quality content provides an engaging, relevant experience, while also establishing your credibility, increasing SEO value and search engine rankings, and building

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