Zoominfo
OCTOBER 22, 2019
Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another.
KoMarketing Associates
OCTOBER 22, 2019
As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. Ascend2 recently published its “Marketing Automation Integration” survey, and statistics showed that the majority of marketers (57%) want to improve campaign effectiveness through their marketing automation integration strategy.
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Marketing Craftmanship
OCTOBER 22, 2019
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability. Regardless of whether your professional field is medicine, law, technology or finance, that same ranking applies to how you will be valued by clients, particularly in B2B businesses.
The Point
OCTOBER 22, 2019
Congratulations: your last email campaign generated a really high click-through rate. Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The culprit? Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
OCTOBER 22, 2019
Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff. Not all sales kickoffs are created equal though — some are incredibly valuable, while others are enjoyable but mostly frivolous and inessential.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
OCTOBER 22, 2019
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc.
Content Marketing Institute
OCTOBER 22, 2019
The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.
Industrial Marketing Today
OCTOBER 22, 2019
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. Yes there are many key differences in how you market to. Read more The post Marketing to Millennial Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.
Sprout Social
OCTOBER 22, 2019
Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 22, 2019
When you're not following a plan on social media, it's easy to forget to post regularly. Additionally, creating image and video-based content that's meant to drive revenue for your business can seem far away from your bottom line. However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app.
Sprout Social
OCTOBER 22, 2019
More than two billion people use Facebook every month. That’s more than a third of the world’s population. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site.
Hubspot
OCTOBER 22, 2019
As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO.
Search Engine Journal
OCTOBER 22, 2019
Here's a list of 25 dos and don'ts that will bring you the largest SEO and creative rewards. The post Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos via @ronlieback appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickZ
OCTOBER 22, 2019
Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. The Medallia Experience Cloud captures experience signals which are created via customer interactions in person, digital, and IoT and applies their AI technology to deliver predictive insights.
ConvertKit
OCTOBER 22, 2019
Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start. For us, it’s pretty simple- the easiest way to start growing your list is to offer a valuable lead magnet or a free incentive that is given to subscribers in exchange for their email address. As you determine what lead magnet to offer , you’ll want to think about how you are going to get your lead magnet in front of more people.
Modern B2B
OCTOBER 22, 2019
Marketing’s role in driving digitalisation. Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like?
Parse.ly
OCTOBER 22, 2019
I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Still, there are plenty of bright spots. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Binge listen to them at 1.5x speed like I did, which honestly, I don’t recommend.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
OCTOBER 22, 2019
Nowadays, 89 percent of customers begin their buying process with a search engine (hello, Google). With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your value propositions to customer pain points in a language they speak.
Televerde
OCTOBER 22, 2019
Ah, cold calling. While it’s not exactly America’s favorite pastime (63% of salespeople say cold calling is what they dislike most about their jobs ), it’s been an integral part of sales and marketing since man uttered the first elevator pitch. As a demand generation agency that provides teleservices for many of the world’s largest tech companies, it’s safe to say we’ve had our fair share of ‘cold calls gone wrong’.
SnapApp
OCTOBER 22, 2019
Marketers have more data than ever to study prospects and predict buying intent. But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions. Changes in B2B buying behavior mean that having a lot of data isn’t enough—marketers need to rethink how they deliver leads that convert by focusing on the right things.
Outreach
OCTOBER 22, 2019
Remember when the sales process used to be in spreadsheets? And how time-consuming that was? Sales professionals had to manually enter all data into their sheets and email them back and forth. Then came the CRM and other company-wide platforms. Things got a little better but much remained to be desired. For one thing, these new tools were disjointed and companies had to deal with multiple — and sometimes conflicting — data sources.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketing World Forum
OCTOBER 22, 2019
Phillip Agnew is responsible for all things product marketing for the world’s largest social media monitoring company, Brandwatch. Whilst his experience lies in product marketing, he specialises in consumer behaviour and hosts the only podcast dedicated to the subject, called Nudge. On the podcast, he has interviewed a number of interesting characters who study why we make the decisions we make; from buying the latest Nikes, to choosing a salad over a steak.
MarketMuse
OCTOBER 22, 2019
We dig in deep to a recent survey of content marketers to determine what it takes to create a top performing content marketing team. The post Content Marketing Team Insights 2020 appeared first on MarketMuse.
EveryoneSocial
OCTOBER 22, 2019
If you have an employee advocacy platform currently or are doing research on selecting one, you might have read the title of this post with a question mark in your mind. And while social sharing and leveraging employees social media accounts are core pillars of employee advocacy, the technology and the way it’s used is evolving. It’s time for organizations to see the numerous uses employee advocacy platforms have besides enabling employees to share content to their social networks.
Martech Advisor
OCTOBER 22, 2019
5G will enable seamless user experiences. For app developers, this means more opportunities to monetize users and create stronger UA campaign results, says Matt Tubergen, Executive Vice President at Digital Turbine Media. Across the globe carriers are gearing up for the rollout of 5G. This is a pretty big step forward, though it may not immediately wow users who purchase 5G enabled phones out of the box.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Golden Spiral
OCTOBER 22, 2019
Peter Smith , Golden Spiral’s President/COO, and co-founder of the company, was recently recognized by Belmont University at the Nashville-based institution’s inaugural Belmont Entrepreneur Awards. “The Belmont Entrepreneur Awards recognize the alumni who have started innovative, growing and unique businesses,” according to the commemorative booklet released by the Center for Entrepreneurship at Belmont’s Jack C.
Leadspace
OCTOBER 22, 2019
In business, what’s more important than driving leads to your company? Simple answer: converting them. . Many businesses are finding ways to build visibility and attract prospects to their organizations. Unfortunately, most aren’t efficient at turning those leads into customers. Sound familiar? Why is this happening? There are two reasons: (1) you’re falling short in delivering good customer experiences and (2) your sales teams aren’t successfully following up with lea
Moz
OCTOBER 22, 2019
Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful.
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