Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal).

Marketing Automation Services 208

Marketing Automation Services Marketing Automation Work Management Automation 208

Marketing Insider Group

JUNE 19, 2015

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as watching your customers, though, is keeping an even closer eye on the actions of your competitors. What is Market Intelligence?

Work Management 176

Work Management Advertising Agencies Marketing Management Planning 176

Biznology

JUNE 19, 2015

What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures are CIOs and CMOs. So, yeah, they have that in common. But that’s not the most important thing they have in common. The most important thing they have in common is digital marketing.

Lock-In 139

Lock-In Interactive Marketing Marketing Automation Demand 139

Crimson Marketing

JUNE 19, 2015

We wonder if Brad received a lot of calls… #BADMarketing. . Image: Courtesy of unbounce. The post #BADMarketing on Billboards appeared first on.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Craftmanship

JUNE 19, 2015

Struggling to make ends meet as a young teacher, I pursued a part-time job as a waiter at a popular local restaurant, where I was told there were no positions available. I completed an employment application…just in case…and handed it to the restaurant manager, who thanked me, and placed my application on top of a very tall stack of papers on his desk.

B2B Thought Leadership 116

B2B Thought Leadership B2B Word of Mouth Thought Leadership 116

Hinge Marketing

JUNE 19, 2015

In a recent post , we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on the importance of identifying your firm’s competitive landscape.

Analysis 74

Analysis Positioning Differentiation Thought Leadership 74

MLT Creative

JUNE 19, 2015

If you've been in the b2b marketing world for very long at all, you know that it's full of buzzwords. What you may not know is what the heck growth hacking is. This post will compare two buzzwords: Inbound Marketing and Growth Hacking. If you would like to access a comprehensive list, check out my growing list of b2b marketing and sales buzzwords. So let’s dive in….

Inbound Marketing 73

Inbound Marketing B2B Marketing B2B B2B Sales 73

Hubspot

JUNE 19, 2015

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers.

Branding 61

Branding Brand Identity Buyer Personas Tips 61

LEADership

JUNE 19, 2015

Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it also needs to be optimized for as high a conversion rate as possible. SmartBug Media has created an infographic to remind us of the essentials of an effective landing page: Create a Compelling Headline: This step is crucial to encourage people to stay on your landing page.

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Landing Pages Conversion Rate High Quality Lead Studies 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 19, 2015

With over 270 million active global users , Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites. But just because lots of people are on Twitter doesn't mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.

Twitter 60

Twitter Act-On Webinar Metrics Traffic 60

SnapApp

JUNE 19, 2015

We recently announced the release of our new interactive video product. To recap, an interactive video incorporates the question and answer functionality of a SnapApp assessment, quiz, poll, calculator, or survey into the fabric of the video itself – after the video has been produced. As your visitors watch the video, periodic calls-to-action will pop up encouraging interaction.

Video Marketing 48

Video Marketing Display Advertising Benchmark Interactive Marketing 48

Hubspot

JUNE 19, 2015

Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired). All you need is your smartphone and a pair of headphones to tune in to everything from one-on-one interviews with today’s top leaders to recaps of the day’s most pressing business news.

Business 58

Business CMO Class Startups 58

E-Spirit

JUNE 19, 2015

There was a time, not too long ago, that a majority of outbound marketing messages were mostly used on a company’s website. Of course, the sales and public relations teams needed to incorporate those messages into their activities, but that was their responsibility. Nowadays, marketers have to figure out how to manage so many outbound marketing channels and also make sure that all of these channels have the same look and feel.

Public Relations 40

Public Relations Course Advertising Channels Marketing 40

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Social Media

Hubspot

JUNE 19, 2015

Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products.

eCommerce 54

eCommerce Paid Search Agency Companies Amazon 54

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. Consider the facts: Most consumers today reach for a mobile device over a PC when they want to shop and discover new brands, NinthDecimal reports.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Adobe Experience Cloud Blog

JUNE 19, 2015

Author: Dayna Rothman Social media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. We’ve all heard the saying ‘A picture is worth a thousand words’—and it’s especially true on social.

Paid Content 105

Paid Content Social Media Profiling Branding 105

Hubspot

JUNE 19, 2015

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And in social media, visuals pretty much make or break your presence. In fact, according to Buffer , tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats.

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Template Design Content Budget Programs 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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