Fri.Apr 29, 2016

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How to Increase Conversions With a Cart Recovery Email Strategy

Marketing Insider Group

If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process. If you aren’t doing anything to deal with shopping […]. The post How to Increase Conversions With a Cart Recovery Email Strategy appeared first on Marketing Insider Group.

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Why you should be a mentor

Biznology

You’re never done learning, and all successful entrepreneurs know that you’ll never truly feel like you’ve ‘made it.’ But if you’re lucky enough to be at a point in your career where someone greener is coming to you for guidance, you should strongly consider agreeing to be a mentor. Here’s why. The Long Game. Every argument I’ve ever heard against being a mentor have all been dazzlingly short-sighted.

Linkedin 118
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Understanding Your Pipeline Velocity for Better Budget Planning

Hive9

Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale.

Planning 106
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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end?

Education 109
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Financial Advisors Need to Get Personal or It’ll Cost Them

Adobe Experience Cloud Blog

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Independent financial advisors, as well as large institutions, are moving away from commissioned accounts to a fee-based approach. Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts.

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Interesting Infographics: Creating a Sustainable Marketing Strategy

LEADership

A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to do it better than other companies. Depending on your target audience, your marketing campaign is in direct competition with dozens (or even hundreds) of other campaigns. What can you do to make your campaign stand out from the rest, and how can you be sure that it’s ending up in the inboxes of the right crowd?

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What Buyers Want: The Buyer’s Selection Process

Hinge Marketing

Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. As part of our study of professional services buyers , we asked private sector and government buyers to offer insights into their purchase decision process. When asked to list important selection criteria, survey participants offered a wide range of answers.

Process 49
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What do enterprise marketers really think about marketing tech?

chiefmartech

The following is a guest post by Tony Byrne , founder of Real Story Group , a research and advisory firm that covers marketing technology. The past several years have been exciting times for the digital marketing industry, with major marketplace expansion , ample M&A activity , and fresh understanding about how MarTech should work in the future.

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Why Facebook’s Future Is Brighter Than All of Social Media’s

Content Standard

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. People loved these networks not because they promised the latest, daily news, but because they provided users with a space in which they could connect with friends anywhere in the world. At the core, social media has always been about connections made between individuals.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Retain Customers Using User-Generated Content [Free Guide]

Hubspot

What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers.

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Why Facebook’s Future Is Brighter Than All of Social Media’s

Content Standard

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. People loved these networks not because they promised the latest, daily news, but because they provided users with a space in which they could connect with friends anywhere in the world. At the core, social media has always been about connections made between individuals.

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Strategies to Drive Member Engagement

Hubspot

Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. They’re giving you donations to do what you do best and expect nothing but goodwill in return. So why are you analyzing this data in a spreadsheet?

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Are Micro-Influencers More Effective for Influencer Marketing?

Content Standard

When it comes to recommendations, who do you trust more: a friend or Kylie Jenner? I’m guessing most of you would say a friend. (Apologies to the Kylie fans out there.). Sure, celebrities get a lot of attention. But when a friend recommends a product or business, I’m more likely to take note—and even invest. It’s this type of dynamic that’s given rise to an influencer marketing niche—micro-influencers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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14 Stress Management Apps to Relax Your Mind & Body

Hubspot

Stress and anxiety -- to some degree -- are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt. These stressful moments can range from uncomfortable and annoying ( even motivational ) to completely debilitating.

Pricing 44
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How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. Yet we’ve all seen infographics, slides, and blog posts so cluttered with a hodgepodge of complex charts and figures, they actually depreciate the effectiveness of the content and the message.

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Complement Your Content Strategy with Account-Based Marketing

Kapost

Content remains one of the strongest pillars for a successful B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. So consider other marketing concepts that would be good complements to the work you’re already doing on the content side.