Mon.Mar 02, 2015

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

'Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013. Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps.

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Do you want to be a marketer or do marketing?

Biznology

'I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun to realize that I can tell which students are going to adapt to the changes, and which one will have a much harder time. It’s a simple question that you can ask yourself: Do you want to be something or do something?

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It’s Never Too Early to Be a Marketing Genius

Adobe Experience Cloud Blog

'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. For a new product or service to have any chance of success in this extremely competitive consumer world, the marketing team must be ready to roll the moment a product goes out the door.

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The Magic Pill for Content Marketing

Convince & Convert

'Tweetable Moments A blog is free like a puppy, not free like a beer. equalman Tweet This. The Next Big Thing. Erik Qualman is a bestselling author , the founder of the Socialnomics movement , and a professor at Harvard and MIT. He’s been featured on 60 Minutes and in the Wall Street Journal. His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Pot

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google Analytics Filters: Tips To Avoid Common Mistakes

EMagine B2B Blog

'Filters, when used properly, can unlock a myriad of useful data to help you better understand your website visitors. Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. However, there is one caveat to be aware of. Adding unnecessary, incorrect, or too many filters can actually compromise your data.

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What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website

Hinge Marketing

'Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still don’t) view the site as an investment that would really help them grow their firms.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

'Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra. How were big brands like McDonald’s able to attain such a ubiquitous status? How did they become so darn well-known? As a marketer, I’d like to think the answer is obvious: marketing!

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How B2B Marketers Can Get the Most Out of LinkedIn

KEO Marketing

'You might view LinkedIn as the quiet workhorse of the social media world. It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads. A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter.

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Effective Email Marketing Starts with the Subject Line

Content Standard

Email is an incredibly powerful marketing tool. But use the wrong subject line, and even a well-crafted email can wind up in the trash bin. To glean insight on subject lines and how they relate to effective email marketing campaigns, Alchemy Worx analyzed 21 billion marketing emails sent by 2,500 brands, discovering which words positively and negatively impacted open rates.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Dot & Bo: A Modern E-Commerce Brand Driven by Curated Content

Brandfolder

Did you know that e-commerce sales in the US are expected to top $279 billion this year? With profits like that, it’s no surprise that online brands are facing more.

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Google Gives Game Developers More Tools To Play With

readwrite

And to make money with. The post Google Gives Game Developers More Tools To Play With appeared first on ReadWrite.

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Lead Nurturing: Unique tracks and impactful tests

markempa

'Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Here are a couple of questions they asked me that ended up on the editing room floor that I want to include here in the B2B Lead Roundtable Blog: What is one of the most unique lead nurturing tracks you have heard of someone creating?

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Stories (Not Ads) Help Brands Connect With Millennials

Marketing Insider Group

'Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? That straight line is certainly the case for some companies. There are others, however, for which the value in reaching millennials is far more nuanced.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Innovation is not just a Product Game; it’s also a Service Game

Genroe

This week we have a guest post from Janine Scott. Janine is the Regional Manager for Customer Experience with Wolters Kluwer. As someone who works in the business, Janine has some great insights and today she discusses innovation in service businesses. Take it away Janine… Quality or Quantity; which strategic position should your company take?

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The Content Standard: The Year We Fell in Love with Our Audience

Content Standard

One year ago, we relaunched the Content Standard, or TCS, and took our first big step toward becoming a brand publisher. You can read the full case study blog series to see the “what, why, and how” of our efforts, but this blog will take a look at what we learned in 12 months of running the program. First, let’s take a step back. Many brands have jumped head-first into content marketing, and we are by no means claiming to have figured out a universal process that every brand ca

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Top 10 Ways to Make Your Video Thumbnail Tempting to Click

Vidyard

One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. I mean, our outstanding thumbnails. Whether you’re posting in a video hub, on your landing page, in YouTube, or any other location, your video’s thumbnail is the book jacket, the album cover, the movie poster.

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7 Kinds of Interactive Content that Generate Leads

SnapApp

For marketers, it can sometimes feel like our lead generation targets keep going up and up. How do we keep pace with the rising demand for qualified, sales-ready leads? There are a few ways interactive content can help boost lead generation. In fact, over at the Pardot blog, we’ve pulled together seven kinds of interactive content that generate leads. 1.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.