How Are Marketers Embracing Opportunities From Big Data?
Crimson Marketing
AUGUST 15, 2014
'Marketing is for the creatives. Big data is for the data scientists. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. How marketing can get started: “Big data starts with email intelligence. If you’re going to use data to unleash your creativity, it’s critical you start with as much data as possible.” Make sure you have the right information to create the most accurate buyer personas.
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