Avitage
JANUARY 28, 2016
Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this? There are different purposes and uses for ROI. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. While difficult to measure, marketers need performance measures to tweak execution.
KoMarketing Associates
JANUARY 28, 2016
Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes. Math was not my strong suit. Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs.
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Avitage
JANUARY 28, 2016
There’s a familiar expression used to describe some people. They “know the cost of everything, but the value of nothing.” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. The rhetoric of “data driven decisions” has become a business imperative and key B2B competency.
Marketing Insider Group
JANUARY 28, 2016
Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success. And then there’s everyone in between, some having a measure of success, and some struggling. And some getting […]. The post Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
JANUARY 28, 2016
What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast. These are a few of the questions that Tony Karrer, co-founder of the B2B Marketing Zone and I fielded from Paul Gillin in this week’s FIR B2B pod
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
JANUARY 28, 2016
The Power of the Personal. David Spark began his career as a touring stand up comedian. He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter. One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field.
Adobe Experience Cloud Blog
JANUARY 28, 2016
Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy.
SWZD
JANUARY 28, 2016
Here are some places to find data and stats when you need them. Relying on anecdotes and expert opinions will only get you so far. Here’s where you will find real, quantitative evidence.
LeadSquared
JANUARY 28, 2016
This is probably not the first time such a title has caught your eye. Yet again, your hopes are up. You’re pouring over this article eagerly, waiting to catch a marketing gem (“create killer content”, “have a personal voice”), that will finally, finally (sigh) transform the fate of your blog. However, I do not have any tips, ideas or full-blown strategies to take you to overnight success.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
JANUARY 28, 2016
One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” The thinking behind this is that sales has an established process in place and to disrupt that process would be detrimental to the organization and its ability to make it’s number. The idea that marketing should make changes but stop at a demarcation line and let sales run per the established process is not a going to work.
Hinge Marketing
JANUARY 28, 2016
When you ask a managing or senior partner in a professional services firm how they go about securing their reputation as an industry expert , they’ll tell you that it’s all about their experience and who they know. They mention a strong network that refers new clients based on their stellar reputations. But today’s fast-paced business environment, in which the Internet has made geography irrelevant, has shifted significantly the way new business is developed.
JotForm
JANUARY 28, 2016
Below is a guest post from Chris Gallo at Highrise that gives great advice on tools to utilize for your helpdesk. Highrise is a terrific, clean CRM tool that JotForm seamlessly integrates with. Highrise as a product has been running since 2007 - we've been through our fair share of cust.
Crafted Agency
JANUARY 28, 2016
The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? Well, the model has shifted with the customer now in control and the psychology of the buyer journey.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SWZD
JANUARY 28, 2016
Here are some places to find data and stats when you need them. Relying on anecdotes and expert opinions will only get you so far. Here’s where you will find real, quantitative evidence.
KEO Marketing
JANUARY 28, 2016
An abundance of online resources and communication channels is rapidly blurring the line between traditional B2B marketing and sales activities. That doesn’t mean face-to-face selling is dead. It just means brands need to rethink existing sales processes and discover new ways to engage and educate buyers. Social media is a major enabler for brands struggling to replicate the past success of face-to-face sales activities.
Hubspot
JANUARY 28, 2016
Over the past few years, we've seen content become more visual. Marketers have experimented with infographics, videos, and more -- and they've made plans to keep it up this year. In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. While this certainly gives us a lot to look forward to, it also creates a bit of a challenge for marketers looking to stand out.
Content Standard
JANUARY 28, 2016
It’s a common story for social media users today: You’re sitting at your computer, idly scrolling through your News Feed, when only a few rolls of the mouse wheel in it begins to feel like every post has that iconic white play button plastered across the center. It’s easy to resist for one or two posts, but by that third autoplaying, dancing cat video or new movie trailer, discipline gives way to curiosity.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JANUARY 28, 2016
Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it.
MLT Creative
JANUARY 28, 2016
Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed. In this article I’d […]. The post How To Use Google Trends To Improve Your Keywords and Content appeared first on MLT Creative.
Hubspot
JANUARY 28, 2016
When Payal Kadakia quit her job at Warner Music Group, she didn't have a backup plan. All she knew was she wasn't happy in her current job -- and she needed to do something about it. She spent several weeks trying to figure out what that something would be. After much soul-searching, she finally landed on her big idea: a fitness search engine that would surface new classes in your area.
The Freeman Company
JANUARY 28, 2016
FreemanXP shares insights on how experiential helps growth in UK's creative industries
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JANUARY 28, 2016
A great deal of inbound marketing for schools focuses on gaining the permission to market to someone via email. It's your job as a marketer to make sure you're offering content so on-target to your prospects' needs, that they're happy to share their information with you —and look forward to future communications. Of course, getting a prospective student's email is just the first step.
Sales Engine
JANUARY 28, 2016
If you’re like me, I’m sure you get more than your share of daily emails, articles, webinar invites, and more from lists that you’ve subscribed to (and some that you haven’t). I like the content from these companies, but there’s just no way that I can read that much stuff. So I end up scanning the headlines, reading only what’s highly appropriate—and I delete the rest.
Customer Experience Matrix
JANUARY 28, 2016
I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template.
Convince & Convert
JANUARY 28, 2016
You’ve just created the Mona Lisa of content. It’s beautiful, it’s one of a kind, it has metaphors, it has puns, and you’ve proofread it 14 times. Now, where is everybody? Unfortunately, great content is worthless if nobody ever sees it. And posting your Mona Lisa to some random blog won’t automatically bring hoards of awestruck readers to your website who are dying to peruse your products and services.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SnapApp
JANUARY 28, 2016
One of the best parts of my job is getting to talk to our customers about all the cool things we’re working on in the product. This is a topic that comes up a lot, so I wanted to take some time to outline our plan for growing the SnapApp platform in 2016. 2015 was an exciting year for our product. Here’s a quick recap of what we changed: We redesigned the entire product.
Convince & Convert
JANUARY 28, 2016
Image via BigStockPhoto.com. Is seeing really believing? A new study by Michigan State University seems to think so: “ The part of the brain responsible for seeing is more powerful than previously believed. In fact, the visual cortex can essentially make decisions just like the brain’s traditional ‘higher level’ areas.” (highlight to tweet).
The ROI Guy
JANUARY 28, 2016
Although 67% of your prospects rely on content to conduct research and guide purchasing decisions, 74% indicate they have less time to view content now than they did a year ago (DemandGen Report). It’s no wonder that business buyers are extremely selective about the content they consume, and why your content may be left out in the cold. Prospects are receiving 32% more vendor communications than just 2 years ago (SiriusDecisions), and with less time than ever, 2015 saw a 21% decline in content m
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