Sun.May 17, 2015

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Why Workshops Work: The Secret to Selling Long-Lasting Retainers

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. You created a proposal, a contract, and have followed up multiple times to move things along. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant.

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A career in marketing? Advice to my younger self

TaylorMadeIn KEW

I’ve been avidly reading the series of LinkedIn posts where professionals share the advice they’d give to their younger selves (you can follow the stories here and write your own , and please use #IfIWere22 in your post). My career as a B2B marketer has now spanned more than 2 decades; I’ve worked for 5 different organisations over that time, across multiple industries and continents.

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Customer experience: a Voice Of the Customer wake-up call

i-Scoop

SDL, touting itself as the leader in global customer experience solutions for quite some time now, feels it’s time for a global customer experience (CX) wakeup call. In its latest research, appropriately called “The Global CX Wakeup Call“, the company asked almost 3,000 people about their biggest customer experience success of failure in the last […].

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Why Marketing-Sales "Alignment" Is No Longer Enough

B2B Marketing Directions

Marketing and sales alignment has been a hot topic for most of the past decade. Over the past ten years, many B2B companies have made marketing-sales alignment an important business priority, and some companies have made progress in improving the relationship between their marketing and sales teams. In a survey of marketing and sales professionals published earlier this year by Callidus Software , 72% of respondents said their marketing and sales teams are fully or somewhat aligned.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.