Mon.Sep 19, 2016

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History of Marketing Technology and What's Special about Journey Orchestration

Customer Experience Matrix

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return on Investment analysis originated at DuPont in 1912?) So, chastened a bit, I’ll share with you a much-condensed version of my timeline, leaving out juicy details like brothel advertising at Pompeii.

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Marketing To Millennials Is A Mistake

Marketing Insider Group

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. The post Marketing To Millennials Is A Mistake appeared first on Marketing Insider Group.

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Why Context Is More Important Than Content In Marketing

Tony Zambito

Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade. Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

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How to Move from Monologues to Dialogues with Engagement Marketing

Adobe Experience Cloud Blog

Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. It started slowly and our content was missing the mark. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. Based on those cues, we altered the content of our presentation and even the order in which we presented, and we turned what could have been an unsucce

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3 Gaming Trends About to Take Over the Media World

Contently

Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most people probably have at least one gaming app on their phone. And “gamification” is a term that’s been used so much in reference to UX design that it’s become blasé. In fact, over the past few years, you could track changes in media by following trends in gaming culture.

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Jasmines are Fragrant

Ambal's Amusings

How can I capture the beauty and the fragrance of these jasmines and the heart of the beautiful person who strung these jasmines. How do I? How can sheer words capture the beauty of our life experiences? How do I start out saying “Jasmines are fragrant. They are a sign of prosperity in a woman’s … Continue reading Jasmines are Fragrant.

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Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. It is not too difficult to prove effectiveness with top of the funnel results such as increased traffic, page views, content downloads and newsletter signups. […] The post Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs) by Achinta Mitra appeared first on Industrial Mar

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Want to Sell More? Boost the Relationship Between Sales and Marketing

Kapost

The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage. When it works, it’s great and the funnel is full. If things are “rocky,” it’s harder to move towards common sales goals. Instead of focusing on the good or bad, put energy into boosting how these teams can work together. When the every team for itself mindset is at play, organizations lose out on the essential momentum needed in the long game to win over B2B customers.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. But the results you can get from it make your efforts more than worth it. What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationsh

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High Growth Strategy 2017: How To Future-proof Your Growth Strategy

Hinge Marketing

Is your growth strategy ready for the challenges of today…and tomorrow? Let’s face it, the world is changing and professional services are no exception. Client expectations are evolving. They want transparency and world-class solutions. What used to work no longer does. Competition is becoming more intense. New players, new technology, and new pressures are roiling the competitive waters.

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How B2B Businesses use Influencer Marketing

KEO Marketing

You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. Being a part of the influencer’s network can boost your company’s exposure and lead-generation. Thus influencer marketing is an excellent marketing and social media strategy to use if you want to grow your prospect pool.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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What, How, and When to Measure Your LinkedIn Marketing

Content Standard

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount rate, 15%

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xiQ Wins Prestigious 2016 Content Marketing Award

xiQ

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ was selected as a winner based on its G

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20 Examples of Social Proof in Action

Hubspot

I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. (Score.). Needless to say, I'm now the proud owner of the human-version of said dog bed. You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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xiQ Wins Prestigious 2016 Content Marketing Award

xiQ

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ was selected as a winner based on its G

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LeadSquared Wins FinancesOnline User Experience & Expert’s Choice Awards 2016

LeadSquared

Since the summer of 2012, LeadSquared , a complete Customer Acquisition Platform, has been helping small and medium businesses drive revenue by aligning their marketing and sales activities. The revenue acceleration software is being used by businesses to increase their selling velocity and retain customer mindshare. One of the ways we reach out to our audience (to not only get a first-hand review of our software but to also find the areas where we need to improve), is through online review site

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Alignment, Reporting and Myths

LeanData

One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. You hear it all the time, right? How those squabbling tribes need to find a happy middle ground and work together as a cohesive revenue-generation team. No more finger-pointing. Hold hands instead. Give peace a chance. And so on. But out in the real world, where Christine Maxey lives, the idea of those teams being completely united is a myth.

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FinTech 2017: how digital transformation challenges of banks will lead to acquisitions

i-Scoop

As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs. Several examples have shown different approaches and virtually every analyst is emphasizing the more collaborative approach.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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[Infographic] Data Science Meets SEM

QuanticMind

Why use data science in search engine marketing? Our infographic explains how this powerful discipline solves the dual problems of data overload and data scarcity while maximizing your results. Please watch our webinar and read our eBook for additional details on how data takes paid search to the next level. For more information on how data science simplifies the complexity of paid search – please watch our webinar on the use of data science in specific paid search business cases, and re

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We’ve become the UK’s 6th Hubspot Platinum Partner Agency

Blend Marketing

We’re delighted to announce that we’ve become the 6 th platinum-certified HubSpot Partner Agency in the UK. In the year since we became a gold partner, we’ve helped more B2B brands than ever before achieve meaningful results with their inbound marketing , writing hundreds of blog posts, thousands of social posts and generating thousands of leads.

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Alignment, Reporting and Myths

LeanData

One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. You hear it all the time, right? How those squabbling tribes need to find a happy middle ground and work together as a cohesive revenue-generation team. No more finger-pointing. Hold hands instead. Give peace a chance. And so on. But out in the real world, where Christine Maxey lives, the idea of those teams being completely united is a myth.

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Catching Up With Mattel’s Charlie Anderson: Experiential Marketing in an Evolving Industry

The Freeman Company

A look into staying ahead of the game from the toy expert

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Alignment, Reporting and Myths

LeanData

One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. You hear it all the time, right? How those squabbling tribes need to find a happy middle ground and work together as a cohesive revenue-generation team. No more finger-pointing. Hold hands instead. Give peace a chance. And so on. But out in the real world, where Christine Maxey lives, the idea of those teams being completely united is a myth.

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Develop A Successful Content Marketing Strategy With These 6 Questions

Marketing Insider Group

Producing content isn’t hard. With all the free blogging platforms, social media channels and visual marketing tools out there, anyone can create videos, infographics, blogs or ebooks in a few hours. But what’s hard for many marketers today is getting their content seen by their target audience. With 76% of marketers planning to produce more […].

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Alignment, Reporting and Myths

LeanData

One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. You hear it all the time, right? How those squabbling tribes need to find a happy middle ground and work together as a cohesive revenue-generation team. No more finger-pointing. Hold hands instead. Give peace a chance. And so on. But out in the real world, where Christine Maxey lives, the idea of those teams being completely united is a myth.