Marketing Insider Group

JUNE 9, 2016

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your […]. The post 6 Tips for Writing an Effective B2B Lead Generation Email appeared first on Marketing Insider Group.

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Webbiquity

JUNE 9, 2016

Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts.

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Segmentation Email Marketing Paid Search Agency Class 147

ANNUITAS

JUNE 9, 2016

As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind. However, certain trigger events (tangible or intangible barriers that when met or breached cause another event or action to occur) cause us to move from a passive buying cycle into an

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Buy Buying Cycle Trigger Marketing Buyer Personas 122

Marketing Insider Group

JUNE 9, 2016

By Marc Johnson, GM & CMO, Bombora With a myriad of marketing trends and technologies vying for the spotlight, how do you know what’s really top of mind with B2B marketers themselves? Cutting through the hype, what are B2B marketers actually looking to buy? To get the answers, Bombora partnered with the Aberdeen Group to […]. The post What’s ‘Surging’ in Marketing?

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JUNE 9, 2016

Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21 st Annual Senior Corporate Communicators Conference was so exceptional. The theme was building a trustworthy organization and the importance of corporate culture to that goal. Here’s a sampling of tweetable comments: “We’re in a period of corporate activism.

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Conference Enterprise Management Sample Work Management 106

Contently

JUNE 9, 2016

On May 19, Candace Payne, now better known as “Chewbacca Mom,” live-streamed herself on Facebook as she tried on a Kohl’s brand Chewbacca mask. Three weeks later, she’s received a free trip Disney World, driven around with J.J. Abrams and James Corden, and collected what could amount to $400,000 in scholarships for her kids. It’s been a whirlwind month, and it all started with an infectious laugh , a smartphone, and a new version of Facebook—one that threatens to up

Viral Marketing 76

Viral Marketing Youtube Advertising Agencies Facebook 76

SnapApp

JUNE 9, 2016

Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the checkboxes: scalability, broad appeal, information, and huge conversion ( about 330,000 people signed up within a year of the video launch).

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Paid Search Agency Top of Funnel Companies B2B 64

Vidyard

JUNE 9, 2016

Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. In 2015, video overtook all other activities in time spent online. And no, this isn’t just a B2C thing. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase.

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Forrester Video Marketing Webinar Metrics Youtube 60

JotForm

JUNE 9, 2016

Recently, we have compiled a list of 30 of the best tutorials for Photoshop that were aimed to help practice your skills and extend your knowledge. Today is the turn of Illustrator, the most popular software for crafting vector artworks and designs. Traditionally, this advanced graphics program has.

Best Practices 64

Best Practices Software Practices Design 64

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webinato

JUNE 9, 2016

By Shahin Shadfar. You have once again managed to gather dozens of potential customers in one virtual space at the same time, ready to attend your marketing webinar! This was a tough one – your mailing list response was less than stellar, but you got lucky with a masterfully executed Facebook ad campaign and the percentage of invitees that actually showed up was way higher than you expected!

Webinar Metrics 58

Webinar Metrics Planning Marketing Automation Services Banners 58

Hinge Marketing

JUNE 9, 2016

Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. Most recently, we published our first annual High Growth Study of 526 professional services firms. A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt.

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Paid Content Webinar Metrics Marketing & Strategy Broadcasting 51

Lead Liaison

JUNE 9, 2016

Send Handwritten Letters Online. Learn how to send handwritten letters online with these insights. If you feel like technology has eliminated the personal touch, you aren’t alone. A lot of people complain that emails and printouts have replaced handwritten letters and other personal gestures. As much as you might miss the good old days, this change actually has its benefits.

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Lead Liaison Paper Paid Search Agency Personalization 48

JotForm

JUNE 9, 2016

Money doesn’t grow on trees, and few know the depths of this cold truth better than nonprofits. The lights need to stay on, salaries need to be paid, fundraising events need to be organized and executed, and the core work of the organization’s goal needs to be carried out. Nonprofits rely on t.

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Organization Product 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Since then, we’ve learned Salesforce is acquiring Demandware. Customers, investors and members of the marketing automation ecosystem are waiting to see what happens next and, inevitably, speculating on what this means for the B2B marketing world.

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Marketo Acquisitions Marketing Automation Services B2B 48

SnapApp

JUNE 9, 2016

Welcome to SnapWrap , our newest weekly feature on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Marketing & Strategy 48

Marketing & Strategy Template Blogger SEO 48

KEO Marketing

JUNE 9, 2016

KEO Marketing Recognized for Client Website Redesign and Social Media Excellence . PHOENIX, Ariz., June 9, 2016 – KEO Marketing , a full-service digital marketing agency, has been awarded two American Business Awards SM for marketing excellence on behalf of client Republic West Remodeling. These two Stevie® awards are in addition to the three awarded KEO Marketing for marketing for a Top 15 financial institution.

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Advertising Agencies Paid Search Agency Business Mobile Advertising 48

Content Standard

JUNE 9, 2016

Instead of heading to Netflix for the latest series, users soon might seek must-see video on an unusual platform: Instagram. National Geographic , one of the most-followed accounts on Instagram (they have 52 million followers), will launch its first Instagram video series about photographers in the field this August during the National Park Service’s centennial celebration.

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Video Marketing Planning Paid Search Agency Social Media 46

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 9, 2016

A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh reality is that your customers don’t care about your company or products - they only care about how you’ll meet their needs.

Buyer Personas 44

Buyer Personas Customer Satisfaction Amazon Social Media 44

Akoonu

JUNE 9, 2016

Bring up “content inventory”, “content audit” or “content matrix” with content marketers and be prepared for passion, disagreement and debate. Also be prepared to learn something. Whichever type they use, content marketers who build content plans based on inventory knowledge are setting themselves up for success.

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Content Planning Content Marketing Ad Building 40

Hubspot

JUNE 9, 2016

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.

Top of Funnel 39

Top of Funnel Lead Ranking Inbound Marketing Marketing Automation Services 39

KoMarketing Associates

JUNE 9, 2016

I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms. Titled “The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again,” Liz and Michael teach marketers how to justify budget spend and make sense of

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Enterprise Management Content Marketing Work Management Marketing Management 122

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Adobe Experience Cloud Blog

JUNE 9, 2016

Author: Vyoma Kapur As the academic year wraps up and graduation caps are flung high into the air, it’s easy to celebrate the accomplishment of students, teachers, and the organizations that educate them. But it’s harder to take a step back and recognize that higher education institutions face challenges similar to those of marketers in other industries.

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Marketing Automation Services Marketing Automation Automation Allocation 76

Hubspot

JUNE 9, 2016

With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. But how do they know what's "smart"? That's where the data comes in.

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Stats Marketing & Strategy Emarketing Social Networks 61

Sales Engine

JUNE 9, 2016

Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. But it can’t stop there. Content can and should be designed to assist sales reps as they move these prospects on through the funnel in the sales cycle.

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Top of Funnel Content Marketing Digital Marketing Funnels Lead Ranking 120

Convert

JUNE 9, 2016

You probably don’t need to be told about the value of image based web content in general. It’s fairly well known among content marketers that images receive more social shares, and that they are more engaging than plain text content. What you may not realize is that moving images can have an even deeper psychological.

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Landing Pages Video Marketing Social Marketing Content Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing