Tue.Oct 21, 2014

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Content Marketing and Halloween: 5 Eerie Similarities

KoMarketing Associates

'With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another.

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The ole one two three four five six seven punch

Biznology

'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. If you don’t have any particular people you need to reach, you just need to kiss a lot of frogs; however, if you have a list of top-influencers that your client demands, you need to channel your inner political operative and become 300% more aggressive, persistent, and creative the

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Building Relationships & Trust for B2Bs – Q&A with Steve Woods

ANNUITAS

'Next week in Boston, LeadLove kicks off with our first east coast city! I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Take a look at our Q&A and don’t forget to register for LeadLove Boston next week!

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Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Small business SEO: What finally turned me on to SEO

Direct Response Coach

'You may have thought SEO was only achievable by the most sophisticated online marketers. But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously. It wasn’t that I didn’t think SEO was important. I knew it was. SEO has virtually replaced [.].

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5 Ways You’re Sabotaging Your Content Marketing

Adobe Experience Cloud Blog

'Author: Ellen Gomes Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle.

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3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience

LEADership

'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. There are many qualifying criteria depending on how you define “modern”, but in essence, modern marketers are those that use multi-channel marketing, gather and analyze real-time customer data, create customer personas based on this intelligence, monitor and measure results, and so on.

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Your Sales and Marketing "CFO-Ready"?

The ROI Guy

'A tectonic shift is occurring in IT decision-making, which if ignored will certainly shake up your sales and marketing strategy, and may even cost you your job. A new survey by Accenture illuminates which executives are really in charge of making key, strategic technology decisions, and it’s not the CIOs. IT execs and managers your marketing campaigns have been targeting, and who your sales reps are comfortable talking to.

Gartner 62
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Are you on Woo Woo? See how Adobe Crushes it With Video Marketing

Vidyard

Us marketers spend a ton of time telling everyone what our brand is all about. “We’re the Uber of the food industry”, or “We’re the fun, easy way to create presentations for B2B hamsters,” for example. But today your brand isn’t what you say it is, it’s what your customers tell people it is. This room for interpretation means that your brand videos – especially the high-level campaign videos – must be strong enough to convey your implie

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketers: Innovation Starts Out of Your Comfort Zone

SnapApp

With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. After a while, you get into a rhythm – and frankly, marketing just becomes boring.

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Brand Bites: Can You Buy Brand Advocates?

Brandfolder

How much should you pay a brand advocate for a positive review or comment? According to a recent study – nothing. Research released by commerce-firm Needle claims that the primary.

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Marissa Mayer’s New Plan For Yahoo Looks A Lot Like Her Old Plan For Yahoo

readwrite

Yahoo CEO Marissa Mayer has spent close to two and a half years at the helm without articulating any particularly clear strategy for revitalizing the hodgepodge of a Web company. Now, pressured by activist shareholders who want her to cut costs and send its Alibaba-IPO windfall back to investors, Mayer has basically announced that she plans to … do more of what she’s been doing.

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3 Tips for Repurposing Digital Content Creation Strategies That Boost Audience Loyalty

Content Standard

Publishers and brands are obsessed with finding the secret formula to building online audiences for their digital content. In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. As it turns out, there’s more than one way to create bang with what’s left of your end-of-year buck—or with the bucks that are coming in 2015.

Loyalty 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Turn Your Old, Forgotten Content Into Your New Secret Weapon

Convince & Convert

'image via Big Stock Photo. Wouldn’t it be nice if content marketing were as simple as just creating stellar content? Sure, you can say that crafting the most compelling content possible is your number one priority. (After all, it should be.) But no matter how good you are, or how much time you spend writing and perfecting your work, the problems you run into are the same ones that affect literally everyone else.

Content 167
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Video Marketing Demonstrates Strong Results in Targeting Millennials

Content Standard

Video marketing is quickly becoming brands’ preferred way to engage with consumers—and with good reason. New research from Nielsen has found that, among the 18-to-34 demographic, daily online video consumption has spiked by 53 percent from 2013. The average Millennial currently consumes about 35 minutes of online video every day. Nielsen credits the growing role of computers—both traditional and mobile—in the daily lives of consumers.

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11 Remarkable Guides to Marketing, Search, and Life

Webbiquity

'In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO) , social media marketing, social PR, and web presence optimization (WPO) —the discipline that ties together these areas plus online advertising and content marketing.

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43 Tweetable Answers to Top Questions About Twitter

Hubspot

'A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. I was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter.

Twitter 57
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. (We''ve all been there.) Or maybe it makes you think of those days or weeks -- or even (shudder) months when your content seems to be falling kind of flat. All of those interpretations are totally accurate, but there''s one more you may not have thought of: the kind of content rut where you keep creating the same typ

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How to Get 100,000 People to Read Your Blog [Free Ebook]

Hubspot

'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers. But with the right process and strategy in place, the challenge becomes a little bit easier to tackle.