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The spread of coronavirus and the establishment of social distancing presented a challenge that almost every business was unprepared for. Sales graphs went down, advertising funds were curbed and existing marketing strategies went topsy turvy. 

The biggest change in marketing strategy was becoming less and less pushy about one’s product. 

Instead, it became all about showing more empathy, raising awareness and providing better customer support to make sure that customer retention, satisfaction and lead generation can be managed somehow to avoid sales from sinking further. But is that enough?

In the digital marketplace, evolving with the best tech tools is the only way to move upwards. That brings us to discuss top 10 online tools that are the perfect arsenal for every marketer to boost sales during this pandemic. With these tools, you can improve the following processes to gain the upper hand in sales:

  • Social media management- To manage your presence on different platforms while providing the latest information
  • Online training- To enable self-paced learning of the workforce, especially marketing and sales
  • Lead generation via quizzes- To engage customers, capture leads, and learn about your audience
  • Landing pages building- For quickly refreshing your message according to the pandemic.
  • Email marketing management- To maintain brand messaging and connect with prospects
  • Customer relationship management- To connect and build empathy with the users.

In this article, we will discuss 10 online tools and how their features can boost your sales amid this pandemic, covering the above-mentioned areas.

ProProfs Lead Quiz

Quizzes are a great mode of interactive marketing to boost user engagement. 

ProProfs Lead Quiz can be a great tool, to begin with, if you want to create quizzes to strengthen your marketing efforts.

You can also create easily embeddable lead quizzes, and scored quizzes using ProProfs Lead Quiz in just minutes. With this tool, you can add emotive images, customizable messages, and share buttons to the quiz results.

Some of the exciting features of the software are:

  • Choice of 100,000+ customizable quizzes 
  • 100,000+ ready to use questions
  • 15+ question types including multiple-choice, fill in the blanks, etc.
  • 100+ professionally designed themes
  • Intelligent reports and analytics
  • White-labeling option with brand logo and color
  • Integration with popular marketing tools
  • Customizable Quiz completion certificate

You can use this tool to create personality quizzes that provide an excellent way to learn about your target audience, understand their needs and preferences while getting them interested in your products and services. 

Hootsuite

“What does social media management look like during COVID-19?” This is one of the most common business questions and answers being discussed nowadays.

Social media has emerged as the prime channel of communication in 2020. Businesses need to rethink their social media and content marketing initiatives. 

You can take your social media management to the next level and support your business through the COVID-19 pandemic with Hootsuite. 

Hootsuite is a premium tool that is already being widely used by companies to grow their business, brand, and improve customer relationships.

With this tool, you can easily manage crisis communication, create content efficiently, and enhance audience engagement and ensure customer retention, which is the need of the hour.

OptinMonster

In times of COVID-19, businesses need to update the website’s services and keep the customers informed of any changes or amendments to maintain high conversion and retention rates. 


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A great way to do that is to use WordPress themes for business or free BuddyPress themes as part of a relevant content strategy. 

You also choose a tool like OptinMonster, a powerful lead generation software equipped with functionalities that helps you provide :

  • Time-sensitive or emergency alert messages
  • Notify visitors about your new business hours
  • Update about your new content
  • Share latest promotional offers

With this tool, you can create website notification bars with some easy to follow steps. You can choose from more than 50 templates or build from scratch and customize it as per your requirements.

Ubersuggest

COVID-19 has prompted businesses to adapt their marketing around this pandemic. New opportunities emerged in online businesses and marketing activities. 

Given the impact, the search behavior of customers has changed. 

Since a lot of people are working from the comfort of their homes, the demand for leisurewear, especially sweatpants, skyrocketed. Consumers are typing terms/phrases like” how to look good on zoom,” as indicated by the latest Google trends.

Depending on the trends, you can very well use a keyword suggestion tool to orient your content marketing efforts. Ubersuggest is an excellent tool for keyword discovery. With this tool, you get access to search phrases/terms people are using to find products and services. This will help you understand consumer behavior during and after the pandemic. 

Knowing the relevant keywords helps you develop content, optimize your website, and target terms/phrases for link building.

edX

Social distancing, lockdown, and work from home- people get a lot of time, which they could utilize to increase their learning and improve their talents. 

Open edX LMS is a non-profit organization that is a leading provider of cost-effective online courses and programs available from top universities/institutions on a wide range of topics, including marketing, finance, leadership, management, and business skills. 

Businesses can take advantage of on-demand learning solutions to grow and thrive. They can encourage their employees to take courses relevant to their business. This can help them gain knowledge, brush up their skills, reskill, and master various aspects of business management and administration. 

With a tool like edX, sales training can be delivered online to make sure that onboarding delays don’t affect sales. The best part, changes in sales pitch training as per the changing situations, can be easily done.

Instapage

To match the current situation, you have to rewrite your ad messaging around the ongoing crisis. Acknowledging the pandemic and delivering your business message the right way is sure to have a positive impact on your business performance. 

Instapage is one of the most powerful landing page platforms that helps you create relevant, on-brand landing pages with strong offers and reasons why it is valuable for the visitor. 

  • With this tool, you can deploy landing pages for every digital ad for increased visitor engagement and conversion. 
  • The detailed heatmaps, A/B and multivariate testing features of the tool permit you to optimize your post-click landing pages. 

Sniply

Since a lot of companies are not able to sell at this point of time, they have significantly cut down their advertising costs.

A great way to optimize your advertisement investments and promote yourself is content marketing.

After the COVID-19 impact, a big jump in social media usage with platforms like Facebook and Twitter has been witnessed, especially in countries following lockdowns. 

Use tools like Sniply and add a call-to-action to every piece of content and link you share to increase the chances of conversions. The tool is being advertised as the future of content marketing and is designed to ensure social media conversions by letting you:

  • build custom audiences based on the content type 
  • build custom audiences to reach people already engaged with your brand

Thunderbird


The pandemic situation has turned sales and customer support communication upside down for many businesses. With countless queries about deliveries, availability of products/services, and more, companies are struggling to maintain their foothold and grow their business. 

When your business inbox has an endless number of messages, work gets stuck. This is where a reliable email application can come to your rescue. 

Thunderbird is one cross-platform, open-source email client and instant chat application that helps Microsoft Windows, macOS, or Linux users manage their emails, news feeds, newsgroups, and chat. 

Since this application is not web-based, it is secure and highly easy to use. Auto-update and remote privacy are some of the major benefits which make this tool a must-have.


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Cirrus Insight

Pandemic or no-pandemic, productivity is paramount to decide the success of a business. But, how do you manage a sales team that has suddenly gone remote?

You need an efficient tool that helps the remote working team nurture leads and track sales and.

Cirrus Insight is a popular sales productivity software that companies use for email templates, tracking, attachment tracking, drip campaigns, scheduling meetings, and follow-up reminders. 

With this tool, you can measure their sales progress and keep them on top of their deadlines.

Mailchimp

As more people are moving towards digital shopping, having an online store is a must to keep body and soul together.

Image Source: Pixabay

Touted as one of the best all-in-one integrated marketing platforms, Mailchimp can help you reach your audience and let your business grow during these tough times. 

In case you already don’t have one, this incredible tool allows you to create a website or a landing page that customers can purchase from. Their pre-built templates make the landing page creation simple and fun. 

You can also send surveys to your target audience and learn more about their expectations and needs.

Final Thoughts

With many businesses seeing a decline in sales as a result of increased isolation due to the coronavirus pandemic, you have to protect your business to survive.

Since this pandemic is here to stay for quite some time, you have to equip yourself with various online tools and strategies to strengthen your online presence. The epidemic curve needs to flatten; your sales graph doesn’t have to!

To stay updated and find answers to your queries about more tools like the ones mentioned in this article, you can always explore the key questions for business on the popular Q & A platforms. Here, you can get solutions from industry experts and get the opportunity to connect with peers who can share insights on how to deal with ever-changing marketing or sales challenges and more. 

Author Bio: Samuel Alfie is a blogger at ProProfs Discuss, the #1 Q&A website with millions of wisdom seekers collaborating to ask questions and get the best answers. He loves reading and writing about a variety of topics including technology, business, e-commerce, science, philosophy, Pop culture, digital media, and more. With a knack for writing, enthusiasm for research and an editorial mindset, he loves creating content that resonates with the audience.