Marketing Insider Group
APRIL 11, 2016
With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […].
Customer Experience Matrix
APRIL 11, 2016
My on-going research into marketing applications of artificial intelligence led me today to Magisto , which promises not merely to automatically create videos, but to do in a way that elicits a user-specified emotion. That was enough to pique my curiosity,especially combined with the claim that all you had to do was upload some video and photo clips and Magisto would do the rest.
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Marketing Insider Group
APRIL 11, 2016
Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. Then, take an outsider’s view and ask yourself it evokes any kind high energy […]. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.
Biznology
APRIL 11, 2016
Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
APRIL 11, 2016
Does your content marketing connect the digital dots with your customer experience? My great grandmother, Michaelena, used to give me connect-the-dots books to keep me busy when I was a toddler. Many times the dots I created did not match the intention of the books’ authors. My ‘masterpieces’ often resulted with my grandmother just shaking […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
APRIL 11, 2016
Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. They are theatrical, like a radio show with pictures, that allows you tell a story beyond sound bites with real business outcomes. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.
Onalytica B2B
APRIL 11, 2016
The Innovate Finance Global Summit is well under way, and this morning we have already seen some fantastic keynote speeches. Highlights on the Plenary Stage have included keynotes from Ron Kalifa , Vice Chairman and Executive Director at Worldpay , talking about British Innovation in the Digital Era. Harriett Baldwin , Economic Secretary to HM Treasury talking about FinTech growth from the perspective of The Treasury, and Christopher Woolard , Director of Strategy and Competition at the FCA ,
Convince & Convert
APRIL 11, 2016
Find a Story Within a Story. Michael Hauge has spent the past thirty-five years in Hollywood, working with the top actors, directors, and screenwriters to develop phenomenal stories. Remember “I Am Legend”? How about the remake of “Karate Kid”? Yep, those are just two examples of Michael’s substantial resume. With clients like Will Smith, Julia Roberts, Jennifer Lopez, and more, Michael’s position as a master story consultant, speaker, and author is well-respe
Adobe Experience Cloud Blog
APRIL 11, 2016
Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
APRIL 11, 2016
Degree’s #EveryMoveCounts. While we are on the subject of March Madness, it was interesting to see how brands took to social media during last week’s NCAA championship game. Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of fan movement studies during the Final Four tournaments in Houston. The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing t
Vidyard
APRIL 11, 2016
When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. As a result, viewers are engaging with social video ads more than ever before and, according to data from comScore , 64% of consumers are more likely to buy products after watching videos.
chiefmartech
APRIL 11, 2016
The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well.
SnapApp
APRIL 11, 2016
Las Vegas has always been known for a few key things. Yes, I know you’re probably wondering why I’d be talking about gambling and casino’s right now. But, I’m actually hinting towards Las Vegas being in the top 3 places to hold/ attend a conference in North America (Orlando & Washington DC being ahead). Luckily for B2B Marketers, we’ve had a little bit of a break from Sin City over the past few years.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
APRIL 11, 2016
We at Hinge are faced with the same monetary quandaries that trouble our clients. So, as we contemplated the development of our new website , we asked ourselves the familiar question, “How much should we spend?”. We develop websites every day for some of the most sophisticated professional services firms in the world. We are thoroughly familiar with the strategy, design and technology of high performing B2B websites.
SnapApp
APRIL 11, 2016
Las Vegas has always been known for a few key things. Yes, I know you’re probably wondering why I’d be talking about gambling and casino’s right now. But, I’m actually hinting towards Las Vegas being in the top 3 places to hold/ attend a conference in North America (Orlando & Washington DC being ahead). . Luckily for B2B Marketers, we’ve had a little bit of a break from Sin City over the past few years.
LeanData
APRIL 11, 2016
They can have different titles. Sales Development Reps. Account Development Reps. Business Development Reps. Inside Sales Reps. Marketing Development Reps. But Lars Nilsson , vice president of global sales at Cloudera , has a different name for in-the-trenches B2B salespeople — the quarterbacks. He compares those often entry-level employees to arguably the most important position in sports.
SnapApp
APRIL 11, 2016
It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? In this post, we’ll not only answer that question, but we’ll look at why they’re so increasingly popular among marketers, as well as a must-have tool to add to your stack.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crafted Agency
APRIL 11, 2016
Leverage B2B Video Marketing to create an experience that is customized to your audience's stage in the buying cycle to drive a more qualified lead.
Hubspot
APRIL 11, 2016
It was senior year of college. My friend and I were walking home from squash practice and she asked me what I'd been up to that day. I started with my overnight shift as an EMT and ambulance driver. Then, I told her about my early morning classes, followed by the long bus ride to an even longer day at my internship. I went on to talk about the other class I attended, and how I stopped to grab a quick bite to eat before making my way to squash practice.
Content Standard
APRIL 11, 2016
Influencer marketing is big and getting bigger. Over 80 percent of marketers say their influencer strategy budgets will increase this year, and 50 percent say budgets will increase significantly, according to a poll from Grapevine. The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty.
Hubspot
APRIL 11, 2016
Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. And while that early coding education wasn't the only factor that led to those guys becoming incredibly successful developers (and, ya know, billionaires), it certainly didn't hurt either.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
APRIL 11, 2016
They can have different titles. Sales Development Reps. Account Development Reps. Business Development Reps. Inside Sales Reps. Marketing Development Reps. But Lars Nilsson , vice president of global sales at Cloudera , has a different name for in-the-trenches B2B salespeople — the quarterbacks. He compares those often entry-level employees to arguably the most important position in sports.
The Freeman Company
APRIL 11, 2016
Celebrating brand experience innovators.
LeanData
APRIL 11, 2016
They can have different titles. Sales Development Reps. Account Development Reps. Business Development Reps. Inside Sales Reps. Marketing Development Reps. But Lars Nilsson , vice president of global sales at Cloudera , has a different name for in-the-trenches B2B salespeople — the quarterbacks. He compares those often entry-level employees to arguably the most important position in sports.
Kapost
APRIL 11, 2016
B2B content marketers are under the gun to prove that content marketing performance is tied to business value—namely revenue. This has been difficult to achieve, however, likely because of a few misconceptions about content marketing. Let’s clear those up first, and then we’ll look at how to use content marketing more effectively. 3 Myths About Content Marketing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
APRIL 11, 2016
They can have different titles. Sales Development Reps. Account Development Reps. Business Development Reps. Inside Sales Reps. Marketing Development Reps. But Lars Nilsson , vice president of global sales at Cloudera , has a different name for in-the-trenches B2B salespeople — the quarterbacks. He compares those often entry-level employees to arguably the most important position in sports.
Lattice
APRIL 11, 2016
*Image via CastABiggerNet. In my last post I highlighted the importance of having different predictive models for your inbound and outbound channels. But that is just one example of when having a single model can be a detriment to your business. We’ve seen hundreds of companies deploying a single model when in fact their business is too complex for just one model to truly be predictive.
SnapApp
APRIL 11, 2016
Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I , and one of the stand out tracks is a cover of Bob Dyan’s Just Like A Woman. What stands out even more about the cover song is it’s awesome interactive music video that allows users to engage with the themes of the imagery, manipulating panels to show different progressions of relationships, life, and love.
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