Marketing Insider Group
AUGUST 15, 2016
According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […].
Buzz Marketing for Technology
AUGUST 15, 2016
Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. Together, Alex and I delved into the thorny issue of virtual currency, the uses of blockchain to make financial transactions, and what’s to come.
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Marketing Insider Group
AUGUST 15, 2016
While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Why? Two Google ranking factors, which surround a site’s traffic and engagement metrics, are enough to make the socially-infused SEO argument legitimate.
Biznology
AUGUST 15, 2016
Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO pay to the median worker’s was 20:1. Today CEOs earn more than 300 times that of a worker, or 300:1. This alarming disparity has stimulated a widespread negative reaction, as the passionate response by Millennials for Bernie Sanders has demonstrated.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 15, 2016
A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Since the event, I […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
AUGUST 15, 2016
Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. The explanation was simple. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. MIND-BLOWING!”), but, according to an internal Facebook survey, they actually prefer stories with headlines that “helped them decide if they wanted to read the full article.” Now, in 2
Sprout Social
AUGUST 15, 2016
For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. That’s why we’re here to help you. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day.
Contently
AUGUST 15, 2016
Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.
Content Standard
AUGUST 15, 2016
You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. But would you consider logging into your social account each time you sit down to watch TV? It may sound strange, even unnatural—but Twitter is betting hard that you will. The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
AUGUST 15, 2016
In web development, there are many factors that can optimize work processes. It’s not just the final result that counts, but also the amount of time that is put into the development of a website or a reusable template. Good PSD grids are still indispensable when it comes to designing a website.
SnapApp
AUGUST 15, 2016
The fifth annual BostInno BostonFest went down last Thursday, 8/12/16, celebrating both Boston’s innovative tech and startup community plus just the simple pleasure of working and living in the city. There were over 2,000 in attendance on the toasty Thursday night, but luckily cold drinks and good eats were both on hand at the Seaport World Trade Center.
Contently
AUGUST 15, 2016
The post Case Study: Weber Shandwick appeared first on The Content Strategist.
chiefmartech
AUGUST 15, 2016
Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset , the result of a series of interviews we jointly conducted with 9 tech-savvy marketing executives from companies such as Adobe, Dun & Bradstreet, Hilton, Microsoft, and SAP. Our anthropological goal was to learn how these different companies managed marketing technology , to uncover innovative approaches and overlapping best practices.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
AUGUST 15, 2016
It’s difficult to communicate emotion through just text -- and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience. Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a re
The Freeman Company
AUGUST 15, 2016
Tips for delivering the right content at events.
Hubspot
AUGUST 15, 2016
When every new knick-knack on the block is labeled "disruptive" within an hour of its launch, how do we know if something actually breaks new ground? The fitness industry is a perfect case study for real innovation. Estimated to be the next trillion dollar market , it 's proof that people are more than willing to shell out for pricey equipment, clothing, apps, and tech to improve their workouts and health.
DiscoverOrg
AUGUST 15, 2016
“Try before you buy” is the new world order. Whether it’s a free month of Netflix, a $0.99 offer from Spotify, or the money back guarantee on P90X, we want/need to prove value before committing our wallets. I spent last weekend at the Portland Farmer’s Market with my family (yes, a stereotypical thing to do in Portland, OR). My wife, who works as a chef, spent 30 minutes picking out peaches.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sales Engine
AUGUST 15, 2016
Your prospects are shopping online for solutions, with or without you. Whether or not your prospects know they have a problem your company can solve or not is irrelevant--they don't want to talk to sales people. Therefore, sales prospecting with content requires a more complex process than it did even five years ago, largely because the buyer has a lot more control and salespeople are no longer the sole gatekeepers to the information they need.
Savanta
AUGUST 15, 2016
Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. Others are passive observers – they simply report on the situation but do little to change it.
Adobe Experience Cloud Blog
AUGUST 15, 2016
Author: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day.
QuanticMind
AUGUST 15, 2016
You use many strategies in your day-to-day advertising campaigns…but what about geo targeting SEM? Put the power of paid search geo targeting to work with these 3 best practices. Today, I’d like to discuss a really important aspect of paid search optimization – geo targeting – but before we get to that, let me ask you…do you remember 2013? There was a power outage during the Super Bowl, a meteor crashed in Russia, and CERN scientists confirmed the existence of the Higgs boson particle.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
AUGUST 15, 2016
Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material. You might be able to manage the content by yourself initially, or with the help of an in-house employee or freelancer.
SnapApp
AUGUST 15, 2016
Every year you read new reports about how visual content is more engaging to readers than text-based content. The data is pretty compelling, actually. Especially when it comes to infographics. Colored visuals increase people's motivation to read a piece of content by 80%. Infographics are liked and shared on social media 3 times more than other any other type of content.
Hubspot
AUGUST 15, 2016
Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one? There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.
Hubspot
AUGUST 15, 2016
Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually. But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their main deciding factors for purchasing, and almost 10% of shoppers said their purchases were 100% influenced by deals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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