Fri.Feb 24, 2017

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Image credit: The Blue Diamond Gallery.

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Why MarTech Fails: A Data Driven Answer

Customer Experience Matrix

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems. The term “martech fatigue” has crept into my conversations, suggesting that marketers are tired of buying new systems they often don't use. See, for example, this Kitewheel study which found 72% of agencies use less than 40% of their tools every week.

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8 Essential Tips for Each and Every Businessman

Marketing Insider Group

Running a business requires many skills, from accurate planning to saving the obtained performance indicators. Business management is very challenging: customer service, attention to employees, preservation of personal goals and ideals – all these and much more can become a very heavy burden to you. However, there are dozens of tips to simplify an entrepreneur […].

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How to Create Content for a Winning Account-Based Marketing Strategy

NuSpark Consulting

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture. Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Weekend Reading: “Social Selling Mastery” by Jamie Shanks

Marketing Insider Group

For the 111th episode of The Marketing Book Podcast, I interviewed Jamie Shanks, author of “Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer.” So why did Jamie Shanks write this book? He explains: I wanted to write this book because I see too many companies around the world stuck […]. The post Weekend Reading: “Social Selling Mastery” by Jamie Shanks appeared first on Marketing Insider Group.

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{Watch Now!} How Citrix Increased Marketing Reach

EveryoneSocial

Rhonda Hughes is the Senior Corporate Social Media Manager at Citrix, and several years ago she was facing a challenge: how could the company mobilize their more than 9,000 employees on social media, and increase their marketing reach exponentially. In this webinar, Rhonda shares what research she did to find the right solution, how she ultimately decided to implement an employee enablement program, how they use their employee enablement program to expand marketing reach, as well as Citrix’

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#SproutChat Recap: Creating Compelling Video Content

Sprout Social

Video needs to be an essential component of your social media strategy. So why aren’t more brands embracing social media video content? When it comes to video and social there are definitely challenges ranging from quality to consistency. This week at #SproutChat , we discussed common challenges for creating video and community members shared solutions for producing more effective video content.

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3 Ways That ABM Display is Your On-Ramp to ABM

Kwanzoo

Many B2B companies are just getting started with Account-based Marketing (ABM) initiatives. Moving to an ABM approach can seem quite daunting, when you have been running traditional demand generation programs all along.

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Why Your Content May Lead To A Customer Experience Fail!

VisumCX

According to the latest research by Content Marketing Institute, 89% of B2B organizations state they are using content marketing. Additionally, 39% of organizations expect their content marketing budgets to increase over the next year. So while content creation continues to be on the rise for 2017, one must wonder if it is helping or hurting the overall customer experience?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Research Shows More Isn't Better

Akoonu

Better is better. Creating informational, engaging content helps empower buyers to research and make decisions. We’re educating buyers and moving them through our funnel. We’re helping them…. right?

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Getting Attendees Involved in the Content Mix

The Freeman Company

How user-generated content makes brand experiences better

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Team Spotlight: Tim Morral

Walker Sands

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Five habits of highly-effective entrepreneurs

Biznology

Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.” The ongoing research has shown a small relationship between genetic makeup and a person’s likelihood to have more prestigious occupations, higher incomes, better wealth management, and higher social mobility.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Friday Five: 2/20-2/24

Walker Sands

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3 Ways Marketing Automation Changed My Life

Adobe Experience Cloud Blog

Author: Mike Madden Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. I know, real original. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life.

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Not Your Parents’ Salesperson: Using Content to Drive ABM

Kapost

Being a generic, top-of-funnel salesperson isn’t always a fun job. Oftentimes, when I tell my friends what my job title is, I receive a telltale look of skepticism that says, “Why in the world would you choose to spend most of your waking hours doing THAT!?”. But the truth is I’m lucky to work for a company ( Kapost ) that doesn’t arm its salespeople with a boiler room-type atmosphere, a phone, and a talk track.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. That's it. You'd build a massive audience with nothing more than a topical focus and consistent scheduling. As you know, those days are long gone. Over 4 million blog posts have been published in the last 24 hours.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Movies in Your Customer’s Minds: Video Marketing Trends, Take 10

Content Standard

I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. Okay, just a peek: Alright, maybe I’m a sucker for kitty videos—but, in my defense, there are millions of open eyeballs now blinking for immersive visual experiences that tell stories in engaging and powerful ways. As marketing trends go, video is huge.

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Interactive Content Can’t Be a One-off: A Tale From the Trenches

SnapApp

Ever have a home run of an idea? A new concept that you got the greenlight for, put it into execution, and, while you got a some really positive results, in the end, not everyone was fully convinced? Even in my pre-SnapApp days, I knew interactive content was a great idea for B2B marketing. And it’s not very hard to convince people that interactive is a good idea: it’s an audience engager, by definition requires active participation, it collects more detailed data, and it’s new and advanced.