MarketMuse
NOVEMBER 21, 2019
A look at how and why low-volume keywords can generate a substantial amount of traffic. The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse.
BenchmarkONE
NOVEMBER 21, 2019
We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here.
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MSI Global Talent Solutions
NOVEMBER 21, 2019
As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have data you can count on to be able to make high-impact marketing decisions.
Webbiquity
NOVEMBER 21, 2019
Guest post. Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. There’s a simple reason for that: your employees are your company’s first point of contact with your customers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
NOVEMBER 21, 2019
Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading → The post How to Use Images to Increase Search Visibility and Get More Clicks appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them.
A Better Jones
NOVEMBER 21, 2019
I’ve now been helping A Better Jones CEO Kasey Jones develop content for just over a year, and it’s fair to say coming up with new and exciting ideas for that content hasn’t always been the easiest. There are a few tricks I turn to whenever the idea well is dry, but sometimes even those methods fail to supply me with the inspiration I need. That’s why I was so very grateful for my recent lesson at Udacity, which reminded me of the benefits of a content audit.
Hubspot
NOVEMBER 21, 2019
You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that's great. But it’s important to know how you’ll transform your idea into reality. That's what business plans are for. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online.
Versium
NOVEMBER 21, 2019
Marketing is a lot like fishing… Subscribe Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your line (your marketing content) into a body of water (your chosen marketing channel), and hope the fish can’t resist (your conversions). In the case of targeting your prospects with online campaigns, there are additional challenges.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Matchcraft
NOVEMBER 21, 2019
What are Location Extensions and Why Use Them? Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information. Location extensions are an optional feature and can be enabled directly in the ad Vantage TM platform for both Google and Bing. .
SendGrid
NOVEMBER 21, 2019
Learn about conversion rate optimzation (CRO) and how it can help you not only in your email program, but with all customer aquisition. The post What is CRO? Your Guide to Everything You Need to Know appeared first on SendGrid.
Engagio
NOVEMBER 21, 2019
We all know ABM is one of the hottest things to come along in marketing over the last decade – everyone is talking about it, and everyone is doing it. But one of the new, hot things to come along in recent years is intent data. You could argue that intent data has been around for a while (just like you can argue that ABM has been around for a while), but now it’s becoming a standard part of the marketer’s tool chest (again, just like ABM).
Martech Advisor
NOVEMBER 21, 2019
Email marketing can be a tough nut to crack. It’s not the creation and sending out of the emails themselves that are problematic, but rather ensuring that they've been opened and read. Unfortunately, that’s becoming harder by the day. In this post, we’ll go through why your emails might not even be read by the intended recipients, thanks to cybercrime prevention strategies.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Madison Logic
NOVEMBER 21, 2019
It’s the conversation every company’s leaders continue to have: How can we improve sales and marketing alignment? Companies avidly work to bridge the gap between sales and marketing by integrating their processes effectively, but they haven’t successfully closed that gap. Why Align Sales and Marketing? With demand for ABM programs rising, sales and marketing significantly.
Convert
NOVEMBER 21, 2019
A successful multi-channel strategy offers your customers a consistent quality of experience, whichever channel they use. The customer’s experience in buying a product influences perception of your brand Ian Linton Millions of businesses worldwide operate multi-channel strategies, listing and selling their products across several online sales channels at once.
Hubspot
NOVEMBER 21, 2019
New technology comes and goes, fast. These days, it seems as though there’s a new app or widget every week promising to make businesses and their sales reps more productive, efficient, and effective. Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software.
Optinmonster
NOVEMBER 21, 2019
Are you looking for the best responsive eCommerce themes and templates? Creating a beautiful-looking online store that wows online shoppers is important. But, just as important as having a beautiful eCommerce site is having a responsive one. Why do you need a responsive theme? A responsive eCommerce theme smoothly adjusts its layout based on the device, screen size, and resolution.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Moz
NOVEMBER 21, 2019
Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better op
Martech Advisor
NOVEMBER 21, 2019
The bestseller, The Life-Changing Magic of Tidying Up, and the Netflix series ‘Tidying Up with Marie Kondo’ have inspired many to declutter their homes and lives using the KonMari method. Ever considered how the KonMari Method can be applied to your martech stack? From publishing the bestseller, The Life-Changing Magic of Tidying Up , to visiting American homes in her popular Netflix show Tidying Up With Marie Kondo , Marie Kondo’s minimalist approach has inspired has to declut
SmartBug Media
NOVEMBER 21, 2019
While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. It's understandable, given that most bandwidth at this stage typically is focused on providing best solution and service—but it's not what's best for your business or, in many cases, your client.
ClickZ
NOVEMBER 21, 2019
30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. JOANN re-evaluated its brand strategy, becoming more sophisticated at leveraging data to better understand customers and maximize engagement with them. The partnership with Phrasee saw JOANN achieve 10% average open uplifts in their email campaigns, 26% average click uplift and a rise in incremental reven
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Valasys
NOVEMBER 21, 2019
Prologue. The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever
ClearVoice
NOVEMBER 21, 2019
When you’re in the thick of building your business, staying on top of information within your industry, current clients, past ones and prospective is a lot of data to mine through. But as a freelancer, having a knowledge base that informs your selling, your decision-making and your process will help you exceed tenfold. However, the information doesn’t have to be high-level math or intense statistic-focused to prove useful.
Digilant
NOVEMBER 21, 2019
The holiday season is a retailers’ top opportunity each year to connect with new and loyal customers alike, and for the first time since 2013, we have a shortened holiday season. With six fewer days for shopping, the competition will be as fierce as ever. New marketing touchpoints – from influencer marketing to paid placements on Amazon to digital out of home (DOOH) – can make the challenge of staying front and center seem as great as the potential reward.
QuanticMind
NOVEMBER 21, 2019
Amazon’s invasion of the SEM territory has officially begun. Last year, Amazon’s search ad revenue surpassed that of Microsoft, taking the number two spot behind Google. Amazon will end this year strongly with a 12.9% search ad market share, while Microsoft will take a mere 6.5% of that same pie. According to eMarketer , this dark horse is expected to take additional market share from the top players and secure $11.7 billion of search ad revenue between now and the end of 2021.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
NetLine
NOVEMBER 21, 2019
Earlier this month, NetLine’s sales, marketing, and client services teams got together for a few days of training and connection in Monterey, CA. (Yes, we’re sorry you couldn’t have joined us, too.). Aside from our morning visits from Karl and the symphony of sea lions serenading us shortly after sunset, it was a lovely backdrop for what was, at its heart, a business trip. .
Martech Advisor
NOVEMBER 21, 2019
Talking to customers on a one-on-one level is always a more enriching experience for them than filling out a form. That’s why chatbot-based conversations are fast becoming a marketing norm. In this article, we dive deeper into this trend and explain: What is conversational marketing? 4 tips to help create your conversational marketing blueprint for 2020. 4 conversational marketing tools that should be on your radar.
Televerde
NOVEMBER 21, 2019
Are you a B2B marketer, but also dying to ‘deck the halls’ this year? Around Halloween, when B2C marketers begin to construct their twinkling holiday displays and door-busting black-Friday promotions, B2B marketers can feel left a little left out. How do we compete with Santa and the reindeer and the 90%-off big-screen-TV sales? While it’s going to be tough to get your complex B2B solution under the tree this year, holidays are a great time to build brand awareness by showcasing the human elemen
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