Marketing Insider Group

DECEMBER 4, 2015

We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. We took a closer look at the brands and the individuals who are […]. The post Top Influencers In B2B Marketing appeared first on Marketing Insider Group.

B2B Marketing 152

B2B Marketing B2B Marketing Marketing Report 152

Biznology

DECEMBER 4, 2015

How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well.

Search Marketing 108

Search Marketing Google SEO Act-On 108

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.

Content 100

Content Social Media Facebook Video Marketing 100

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. The landscape has become much more competitive with marketers fighting to capture and retain interest among the masses.

Education 76

Education Thought Leadership Class Advertising Agencies 76

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Webinar Metrics

Convince & Convert

DECEMBER 4, 2015

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. While the focus for marketing and sales teams has shifted to a more relational, organic approach to customer interaction, we can’t ignore the impact that paid ads have in the social media landscape.

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Industrial Marketing Today

DECEMBER 4, 2015

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. The need for a robust online presence (Website and customer-centric content marketing) is driven by […] The post No Digital Marketing for Manufacturers = Marketing in the Past by Achinta Mitra appeared fi

Marketing & Strategy 68

Marketing & Strategy Marketing Lead Scoring Lead Ranking 68

SnapApp

DECEMBER 4, 2015

This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. We know that questions come up as you work to create unique experiences. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Read on to find out how to access the Knowledge Base, its sections, and what to do if you still can’t find an answer.

Knowledge Base 48

Knowledge Base Paid Search Agency Marketing Automation Services Template 48

KEO Marketing

DECEMBER 4, 2015

For many B2B marketers, “contact us” is a go-to call to action. After all, most leads that contact you are already aware of your solution and understand how your organization addresses specific challenges. They’re the kinds of leads you want to attract. However, “contact us” isn’t the right call to action for every situation. Neither is “request a demo,” “schedule a consultation,” or “get a quote.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketing Agencies 1 Inbound Marketing 48

Content Standard

DECEMBER 4, 2015

It’s no mystery that the Internet is a cluttered space. I tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful. Consumers are overwhelmed today with the sheer volume of content that’s available to them on the Web. Sure, there’s a ton of quality content out there and advertisers are adopting content marketing at a rapid pace.

Allocation 42

Allocation DemandBase Budget Programs Content 42

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 4, 2015

How many times have you uttered the phrase, "I wish I'd thought of that"? It often seems that certain people have the power to formulate creative, inspired ideas, but the truth is, you and I are just as capable as the next person. Sure, unleashing your creativity isn't always easy -- especially when you're brainstorming in a group setting. In order to keep your business competitive and have more productive brainstorms, you need to account for different personality types, points of view, and pref

Product 42

Product Tips Work Management Creativity 42

Content Standard

DECEMBER 4, 2015

Target knows the value of social media influence during the holidays: The retailer has boosted its social media marketing budget by 30 percent to capitalize on the season, according to Retail Dive. But for all the attention given to retail brands during the holidays, seasonal marketing opportunities extend to all types of businesses, including B2B operations.

Social Media 40

Social Media Marketing Budget Paid Search Agency Social Marketing 40

Hubspot

DECEMBER 4, 2015

Gone are the days where "I'm not creative enough" or "I don't have any design experience" serve as sound excuses for avoiding design entirely. Thanks to new technology, it's possible for pretty much anyone to create optimized graphics to support their campaigns and lead generation efforts. With p hotos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the mark

Design 40

Design Conversion Landing Pages Click Rate 40

Content Standard

DECEMBER 4, 2015

It’s no mystery that the Internet is a cluttered space. I tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful. Consumers are overwhelmed today with the sheer volume of content that’s available to them on the Web. Sure, there’s a ton of quality content out there and advertisers are adopting content marketing at a rapid pace.

Allocation 40

Allocation DemandBase Budget Programs Content 40

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Social Media

Vidyard

DECEMBER 4, 2015

Isn’t it the best feeling when your team or company is behind a really strong marketing video? Maybe it has your audience reaching for the tissue, or laughing out loud, or learning things that are going to change how they live or do business. Sometimes, though, at the start or during a video project it can feel like a challenge to make sure your video comes off as well as you hoped.

Video Marketing 69

Video Marketing Paid Search Agency Advertising Agencies Trust Marketing 69

Cintell

DECEMBER 4, 2015

What’s in a name? that which we call a rose. By any other name would smell as sweet; One habit I find fascinating in the world of buyer personas is the model and naming convention that has become a standard part of the practice. The alliteration of “Sam the Safety Engineer,” “Molly the Marketer” or “Dave the Decision Maker” gets the English nerd in me all riled up.

Buyer Personas 137

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 137

Hubspot

DECEMBER 4, 2015

If you haven’t experienced the pure joy of a buy one, get one free sale, you’re missing out. You go into a store looking for the perfect pair of jeans, and you come out with twice as much denim as you paid for! Matching gifts are almost exactly like those sales. While matching gifts won’t bring your organization twice as many designer denim pants, you can double the amount of donations that you’re already receiving by effectively marketing matching gifts to your donors during the giving process.

Process 37

Process Paid Search Agency Marketing & Strategy Email Marketing 37

LEADership

DECEMBER 4, 2015

It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day. With that in mind, it’s easy to see the importance of creating content that appeals to the on-the-go mobile user. This infographic created by Marketo and Column Five is a quick primer that underlines the importance of understanding and catering to the modern consumer by supplying them with snack-sized, shareable content that

Content 62

Content Mobile Marketing Marketo Social Networks 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

DECEMBER 4, 2015

When we talk about data analytics and measuring ROI, there are several standards that we use to categorize success—website visits, number of new contacts and revenue gains or losses. These are all helpful metrics and should be taken into consideration in any marketing report. However, there are loads of different ways to measure success in digital marketing, and success looks different from industry to industry—particularly in the healthcare industry.

Lead Scoring 40

Lead Scoring Lead Ranking Allocation Marketing Automation Services 40