Onalytica B2B
JANUARY 6, 2016
Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates.
Marketing Insider Group
JANUARY 6, 2016
When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one or more specific business objectives. Marketing Land columnist and Altimeter Group analyst Rebecca Lieb lays out the framework for this first promise on measuring content.
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Lattice
JANUARY 6, 2016
7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Here are a few ideas from our customer base to get you started. Field Events. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest
Convince & Convert
JANUARY 6, 2016
Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Biznology
JANUARY 6, 2016
With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” It’s an eclectic list, culled from contacts I happened to make in 2015.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
JANUARY 6, 2016
I said, “Can any one tell me the use of blinkers?” “No!” said Sir Oliver shortly, “because they are no use.” “They are supposed,” said Justice, the roan cob, in his calm way, “to prevent horses from shying and starting, and getting so frightened as to cause accidents.” Black Beauty, by Anna Sewell.
LeadSquared
JANUARY 6, 2016
Has anyone ever signed up for a gym membership after receiving an email? Or only after looking at a website? “I will become a member at your spa” said no one ever – after just an online interaction. What does that tell you? Offline interaction plays a vital role in influencing your prospect ’s decisions (especially in the health and wellness industry!).
Jackie Walts
JANUARY 6, 2016
Good lead generation brings in leads. Better lead generation uses lead scoring so you can segment follow up. But it’s really tricky to do right. What is lead scoring? It’s assigning a point value to each lead that comes into your database based on the projected value. Points are assigned for demographics (title, industry, size of company, etc.) and behavior (how ready they appear to be to buy, how engaged they’ve been with your company, what content they downloaded, etc.).
SugarCRM
JANUARY 6, 2016
Rev up your email marketing performance with these seven tips. So you’re running an email campaign. Good for you! You’ve developed a campaign plan and segmented your list, now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a cinch right? Well, crafting marketing emails doesn’t have to be hard, but you should put some strategy behind it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hinge Marketing
JANUARY 6, 2016
Strong brand differentiation drives growth. And what is true for people also holds true for firms: those uncertain about who they truly are or what they want to be , have to figure that out before they can achieve significant growth. If your technology firm has grown by relying on word-of-mouth and capitalizing on whatever opportunities came your way, you may find yourself facing a bit of an identity crisis as you consider marketing plans to help you grow to the next level. “We’re a
SugarCRM
JANUARY 6, 2016
Rev up your email marketing performance with these seven tips. So you’re running an email campaign. Good for you! You’ve developed a campaign plan and segmented your list, now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a cinch right? Well, crafting marketing emails doesn’t have to be hard, but you should put some strategy behind it.
6sense
JANUARY 6, 2016
For B2B professionals, 2015 was the year of data-driven marketing. As enterprises recognized the importance of customer visibility for driving demand and revenue, our sales team posted a breakthrough year closing December with 3X our annual recurring revenue (ARR). We are excited to announce our list of new customers including ADP, Dell, HP and IBM who put us on track to become one of the rare enterprise SaaS companies to hit “triple, triple, double, double, double” (T2D3) revenue.
KEO Marketing
JANUARY 6, 2016
There may be massive changes coming to the Twitter-verse in the coming months. As first posted by Re/code , it looks as if Twitter is going to be expanding their current limit of 140 characters. The exact character count is still not confirmed, but according to insiders, 10,000 is said to be the new magic number (the same as their direct message limit).
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JANUARY 6, 2016
As they say, there’s no “I” in “team". but there are a few in “hiring mistake.” And you’ll have nobody to blame but yourself if you make one. Hire well and you’ll have a high performing and happy team. Hire just one wrong person, fondly known as a “hiring mistake,” and you’ll spend a lot of time and emotional energy trying to fix your team. This is why hiring is arguably the most important job of a people manager.
Content Standard
JANUARY 6, 2016
As Instagram continues to be fairly new to businesses, many companies are looking to brands that have highly successful Instagram marketing strategies for inspiration and utilizing the latest features that Instagram has to offer to ensure they are getting the most out of this lucrative platform. One of the most important aspects to an Instagram marketing campaign is undeniably content measurement.
Brandfolder
JANUARY 6, 2016
New logo? Check. Updated brand mission? Check. Official rebrand launch? Check. You’ve just shared your rebrand with the entire world — what a relief! It seems like your work here.
Content Standard
JANUARY 6, 2016
As Instagram continues to be fairly new to businesses, many companies are looking to brands that have highly successful Instagram marketing strategies for inspiration and utilizing the latest features that Instagram has to offer to ensure they are getting the most out of this lucrative platform. One of the most important aspects to an Instagram marketing campaign is undeniably content measurement.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Brandfolder
JANUARY 6, 2016
Another year has come and gone, and we’ve been reflecting on all the challenges we’ve faced together over the last 12 months. Our small, yet mighty team achieved incredible marketing.
Hubspot
JANUARY 6, 2016
Everlane isn't like many other contemporary fashion brands. While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products -- and how much money they're profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories.
The Freeman Company
JANUARY 6, 2016
PCMA Convene highlights how FreemanXP improved the attendee experience at International Sign Expo
SWZD
JANUARY 6, 2016
How do you make your content stand out? Hire a creative manager. A creative manager’s job is to get the right content to the right people at the right time.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Freeman Company
JANUARY 6, 2016
Celebrating the best designs of the year, as designated by Event Marketer
Adobe Experience Cloud Blog
JANUARY 6, 2016
Author: Andrea Lehr Ads are everywhere, and this can feel especially true when you’re trying to avoid them. And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing some sort of ad blocking software, according to the 2015 PageFair Ad Blocking Report. Consumers don’t want interruptions, and the ability to block ads has fundamentally changed the consumer/brand relationship.
chiefmartech
JANUARY 6, 2016
The following is a guest post by Mayur Gupta , a pioneering chief marketing technologist and author of the Inspire Martech blog , who is now a senior vice president and head of digital at HealthGrades. Mayur is also on the board of advisors for the MarTech conference, and he will be one of our featured speakers at the San Francisco event, March 21-22.
SnapApp
JANUARY 6, 2016
Content marketing ROI is the trickiest part of the business. World class marketers can strategize, plan, and tailor their content to the exact needs of their audience, but if they can’t measure the impact, they will never get the credit they deserve. Because of the pressure to push for short-term gains, marketers over-rely on easy-to-understand metrics like pageviews and unique visitors, giving a narrow picture rather than a comprehensive understanding of long-term return on their efforts.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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