The Point
FEBRUARY 6, 2015
'Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. I love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream. Our children love the banter, the friendly insults, and watching people get rich.
Biznology
FEBRUARY 6, 2015
'I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect sense. I ask them if their IT team manages their website. “Well, yeah, the technology part, but we do the content.” Oh. Then I ask if the IT team decides what the messages are for their email marketing, “What?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
FEBRUARY 6, 2015
'Have you ever been so caught up in your writing that you sometimes resemble Smeagol, clutching your content to your chest and whispering, “My Precious”? We all have fights with insanity sometimes. However, one thing that separates the good writers from the great writers is that they are not too attached to the content they create. I know you’re probably scratching your head after you read the above sentence, but what I mean to say is the great writers are always evolving.
B2B Marketing Traction
FEBRUARY 6, 2015
'In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
FEBRUARY 6, 2015
'Image via BigStockPhoto.com I’m going to take a wild guess about what you’ve been up to lately. Call me psychic, but I’m guessing you’ve been angling for budget over the last few months. I’ll go a step farther and predict that in doing so, you only shared your successes. The programs and campaigns that didn’t work, the spending that didn’t quite pay off—those probably went unmentioned.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
FEBRUARY 6, 2015
'It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there''s good news for those of you who wish you could spend that time more productively. There are a lot of fun, creative apps out there that help you make use of that time -- whether it''s a 10-minute walk or a 60-minute bus ride.
Content Standard
FEBRUARY 6, 2015
Audience development is a tricky thing. If you already have an established product, then you may understand who you’re targeting and what market to go after. But if the product is new to the market or something that you’re not familiar with, you’ll need to hunt down your audience, capture their interest, and determine which social media channels they graze on.
Hubspot
FEBRUARY 6, 2015
'Are you new to Instagram and perhaps a little intimidated by where and how to start sharing your photos? You probably started on Instagram by looking around at some of the big brands that are really active ( Nike , GoPro , Starbucks ), and developed a little case of “social media analysis paralysis”. "SMAP" is what happens when you want to post something that is noteworthy, sharable and will possibly "go viral".
Content Standard
FEBRUARY 6, 2015
On Wednesday, January 21, Microsoft revealed Windows 10—an operating system (OS) that will not only function across multiple devices, but will also incorporate holograms to transform the user experience. According to CNN Money , this tech breaking news marks the company’s first major OS upgrade since 2012’s Windows 8. Windows 10 suggests Microsoft is moving away from its previous strategy and toward something more relevant to today’s businesses and consumers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 6, 2015
'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. For many years now a debate has been raging on about whether it’s better to hire a marketing generalist or a specialist. Each one has its camp of rabid supporters and detractors touting various benefits to hiring managers of one and warning of the problems should they dare go in the other direction.
Hinge Marketing
FEBRUARY 6, 2015
'In professional services marketing, we often hear how hard it is to stay on track with a content marketing program. Consistently producing fresh and relevant content is not easy. Between topic generation, production, and promotion, content creation can be a full-time job. Unfortunately, the challenge of creating content is a common reason that marketers give up on content marketing before they have a chance to see results.
Hubspot
FEBRUARY 6, 2015
'When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you''re looking at, and often, the terms sound very similar to each another. Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric.
LEADership
FEBRUARY 6, 2015
'We can often be distracted by follower counts on Twitter. Once I looked past those numbers, I saw that the real long-term challenge is to get conversions. I agree with Hubspot in their interesting infographic below that it isn’t enough to just tweet for the sake of tweeting. Results come from measuring and analyzing efforts. Here are 12 tips from Hubspot to help us get more conversions on Twitter: 1.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
FEBRUARY 6, 2015
'The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they''re bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.
Expert insights. Personalized for you.
199 
Let's personalize your content