Wed.Feb 15, 2017

Trending Sources

25 B2B Engagement Tactics For All Marketing Funnel Stages


With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.

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Five Tips to Help You Write Outstanding Content For Your Blog


Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content. Poorly organized content is difficult to follow, and it isn’t appealing.

The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

B2B Marketing Insider

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. Content Marketing

How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. I had the chance to chat with Jeremy to talk about all sorts of things. 5:30pm-8:00pm.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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5 Steps to Market to a New Vertical

Modern B2B Marketing

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Let’s look at five key steps to penetrate a new industry: 1. Understand the Market.

4 Internal Struggles Great Leaders Must Overcome


Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face them head-on. 4 Internal Struggles All Great Leaders Must Overcome. 1) Combating the Consequences of Isolation. It turns out it really is lonely at the top.

What promotional products are on your desk? [survey results]


When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. Here are the survey results: Which best describes your job title? 89% pen.

See You at the 2017 LIMRA Distribution Conference


Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Speakers and Highlights. David Macchia : Founder and CEO of Wealth2k.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

4 Ways That Automation Is Transforming Marketing


Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. The results it brings to marketers today are very real, and very beneficial. In fact, businesses that use marketing automation to nurture prospects experience as much as a 451 percent increase in qualified leads. Surprisingly, however, a decent percentage of marketers, about one-quarter , are still not using MA. Marketing automation: The nuts and bolts. Speed up the sales cycle.

It’s Time to Stop Marketing to “Millennials”

Content Standard

“Here we go,” I thought. Another marketing meeting. Our poor director felt so much pressure that his anxiety transferred to the rest of us. The goal was always the same: smarter marketing to millennials. Meeting after meeting. Week after week. I caught my friend’s wry smile from across the room, and she rolled her eyes. We’re both millennials, ironically. millennials.

Apply Yourself: 28 Marketing Awards Worth Going For


“Something that is conferred or bestowed especially on the basis of merit or need.”. That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. After all, we all love merit-based recognition, especially at work. Being recognized for a job well done historically correlates with employee happiness. This U.K.-based

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10 Amazing Interactive Videos


Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day. Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Demand Metric reports that video now converts better than other content types. Engagement isn’t an end-goal with interactive videos. Oracle. Jeff Buckley. Vidyard. Brightcove. Usher.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Watch this Video: Volvo’s Live Fully Now


Every so often we come across a really amazing example of video marketing and we just need to share it with you. Volvo’s latest video is one of those. Video Transcript: Hey guys! We just discovered this awesome video from Volvo and we really wanted to share it with you. Take a look, and I’ll catch you on the other side. My goodness, don’t you remember when you went first to school. You went to kindergarten and kindergarten, the idea was to push along so you could get into first grade. You must get ahead, you must go up the grades and finally be good enough to get to college.

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Content Marketing in the Philippines Reaches Tipping Point, and What This Means for Local Brands


You know that we "made it" as an industry when a 35-year old, local fastfood chain produces a series of commercials-slash-short films and gains massive viral success. We're looking at you, Jollibee.). Content Marketing Digital Marketing

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Lessons Entrepreneurs Learn from Popular TV Shows

B2B Marketing Insider

There’s no denying it. We’re a culture obsessed with TV. But is that really such a bad thing? Are we really rotting our brains binging our favorite Netflix shows on a daily basis, or is it possible we could be learning something? As a small business owner, I use TV to wind down at night […]. The post Lessons Entrepreneurs Learn from Popular TV Shows appeared first on Marketing Insider Group.

How to kick start a social employee advocacy program

Blue Focus Marketing

Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill,2014). Since then, the evidence […].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Understanding Buyer Personas: The Business Owner, CEO and High-Level Executive

B2B Lead Blog

A strong understanding of your buyer personas is essential to digital marketing success. Your marketing data defines who these personas are, what drives them, and what your company must do to get them to buy. Clarifying your buyer personas is the first step to making your inbound marketing strategies work, so it makes sense to […]. Marketing Automation marketing data

Lead Nurturing’s Biggest Challenges


Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact. Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. Conclusion.

Consulting Firm Research Released

Hinge Marketing

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know us for our research. And if you think about it, it makes sense. Enjoy!

Augmented Reality: What Is It and Why Do B2B Marketers Need It?


In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. And now we are about to be driven by immersive experiences. Not only does it bring in three dimensions, but also allows direct user interaction.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Expert Advice on Conquering Modern Marketing [Webinar]


Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here. As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others. Planning.

Why Sales Readiness is Critical to Growth in 2017 [eBook]


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Microsoft: our enterprise cloud services will be GDPR-compliant in time


Since end of 2016, early 2017, the GDPR (General Data Protection Regulation) fever is clearly going up. However, a quite amazing number of companies is not even close to GDPR compliance. It’s not just GDPR awareness/readiness research telling us that. If you are in the ‘business’ of GDPR (meaning: you have a solution that helps […]. Compliance Brendon Lynch Chief Privacy Officer GDPR compliance General Data Protection Regulation licensing agreement Microsoft cloud Microsoft Trust Center