Wed.Feb 15, 2017

article thumbnail

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content. Poorly organized content is difficult to follow, and it isn’t appealing.

Tips 240
article thumbnail

What to Consider When Investing in Content Marketing for Existing vs. New Customers

Marketing Insider Group

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content […].

Planning 199
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. And now we are about to be driven by immersive experiences. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice.

article thumbnail

The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

Marketing Insider Group

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. The post The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master appeared first on Marketing Insider Group.

ROI 189
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys t

More Trending

article thumbnail

5 Steps to Market to a New Vertical

Adobe Experience Cloud Blog

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach.

Verticals 132
article thumbnail

Lead Nurturing’s Biggest Challenges

PureB2B

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

article thumbnail

Content Marketing in the Philippines Reaches Tipping Point, and What This Means for Local Brands

Spiralytics

You know that we "made it" as an industry when a 35-year old, local fastfood chain produces a series of commercials-slash-short films and gains massive viral success. (We're looking at you, Jollibee.).

article thumbnail

Watch this Video: Volvo’s Live Fully Now

Vidyard

Every so often we come across a really amazing example of video marketing and we just need to share it with you. Volvo’s latest video is one of those. Video Transcript: Hey guys! We just discovered this awesome video from Volvo and we really wanted to share it with you. Take a look, and I’ll catch you on the other side. My goodness, don’t you remember when you went first to school.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Lead Nurturing’s Biggest Challenges

PureB2B

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

article thumbnail

4 Internal Struggles Great Leaders Must Overcome

Hubspot

Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face them head-on. 4 Internal Struggles All Great Leaders Must Overcome. 1) Combating the Consequences of Isolation.

article thumbnail

Artificial Intelligence: Marketing’s Friend or Marketing’s Foe?

Aberdeen

The story of robots taking jobs — or worse, turning against us — was a common leitmotif of the late twentieth century. But, as the twenty-first century progresses, it’s becoming increasingly clear that artificial intelligence (or AI) will be much more likely to enhance our jobs than replace them. Guest Post by Aaron Beach, Data Scientist at SendGrid.

article thumbnail

How to Calculate Net Promoter Score in Excel, with Downloadable Spreadsheet

Genroe

I’ve created a free Excel spreadsheet with the NPS calculation already included. Download the NPS spreadsheet In this post we will calculate Net Promoter Score in Excel using the COUNTIF function. Before we do that let’s have a quick review of the formula for NPS. Calculating Net Promoter Score in Excel NPS is calculated using […]. The post How to Calculate Net Promoter Score in Excel, with Downloadable Spreadsheet appeared first on Genroe.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Consulting Firm Research Released

Hinge Marketing

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know us for our research. Well, today I’m pleased to announce the release of a new report from Hinge’s 2017 Research: Marketing & Growth Insights on the Management Consulting

article thumbnail

Expert Advice on Conquering Modern Marketing [Webinar]

Kapost

Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here. As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others.

article thumbnail

5 Best Practices for B2B Email Marketing List Management

Circle Studio

The post 5 Best Practices for B2B Email Marketing List Management appeared first on circle S studio.

article thumbnail

See You at the 2017 LIMRA Distribution Conference

distribion

Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. As a longtime LIMRA partner and exhibitor at the event, we can tell you firsthand how impactful attending the conference can be on your business strategy.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

See into the Future of Search Engine Marketing at SMX West 2017

QuanticMind

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. Also, save 10% on an All-Access Pass when you use our promo code: QUANTICSMXW17.

article thumbnail

How to Calculate Net Promoter Score in Excel, with Downloadable Spreadsheet

Genroe

I’ve created a free Excel spreadsheet with the NPS calculation already included. Download the NPS spreadsheet In this post we will calculate Net Promoter Score in Excel using the COUNTIF function. Before we do that let’s have a quick review of the formula for NPS. Calculating Net Promoter Score NPS is calculated using the responses […]. The post How to Calculate Net Promoter Score in Excel, with Downloadable Spreadsheet appeared first on Genroe.

article thumbnail

Microsoft: our enterprise cloud services will be GDPR-compliant in time

i-Scoop

Since end of 2016, early 2017, the GDPR (General Data Protection Regulation) fever is clearly going up. However, a quite amazing number of companies is not even close to GDPR compliance. It’s not just GDPR awareness/readiness research telling us that. If you are in the ‘business’ of GDPR (meaning: you have a solution that helps […].

Service 26
article thumbnail

Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

“Something that is conferred or bestowed especially on the basis of merit or need.”. That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. After all, we all love merit-based recognition, especially at work. Being recognized for a job well done historically correlates with employee happiness.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

9 Tips on How to Get More Subscribers: A YouTube Guide

Sprout Social

Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. But on YouTube, it’s essential to learn how to get more subscribers. In case you’re curious, YouTube subscribers are exactly like your other social media followers.

Youtube 71
article thumbnail

It’s Time to Stop Marketing to “Millennials”

Content Standard

“Here we go,” I thought. Another marketing meeting. Our poor director felt so much pressure that his anxiety transferred to the rest of us. The goal was always the same: smarter marketing to millennials. Meeting after meeting. Week after week. He started in as usual, telling us again why “the millennials” are so coveted and what they would do for our business, if only we could refine our content strategy and target them better.

article thumbnail

10 Amazing Interactive Videos

SnapApp

Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day. Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Demand Metric reports that video now converts better than other content types. Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click.

article thumbnail

The Importance of B2B Content Design – Part 1

SWZD

Good Design-. Design often comes secondary to good copy. Granted, copy is vital to the success of your content marketing strategy but all too often, design is simply relegated to making your Word doc a PDF. Why is B2B content design important and is it worth the investment? In this two-part series, we first discuss what makes up “good design;” in our next post, we will delve into what constitutes “bad design” and what you risk with cheap solutions.

Design 48
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

The Truth About How Often to Post in Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency.