Tony Zambito

MARCH 12, 2017

Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. The scale of which is still unpredictable and undoubtedly will continue to have more disruption in store for businesses over the next decade.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Customer Experience Matrix

MARCH 12, 2017

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. This hits a nerve. Many of the CDP vendors have told me their systems are used outside of marketing.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

LeadSquared

MARCH 12, 2017

For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with a study that proclaims the superiority of Apple ‘MacBook’ over the PC. The day Apple went public on December 12, 1980, its share prices had quickly climbed to $22 per share.

Conversion Rate 52

Conversion Rate Conversion Brand Identity Branding 52

B2B Marketing Directions

MARCH 12, 2017

One of the most formidable challenges related to account-based marketing is the need to build and sustain a high level of teamwork among business functions that have historically operated more or less independently. ABM obviously requires a tight alignment between marketing and sales. And when ABM is used to expand relationships with existing customers, the need for alignment will also extend to the customer service/customer success function of a company.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Agencies Terms and Conditions 40

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