Thu.Jan 19, 2017

article thumbnail

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level. Because SMBs often lack the creative talent and personnel to […].

article thumbnail

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns.

Promotion 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 SEO Tricks You Must Try in 2017

Marketing Insider Group

Every second, Google handles more than 63,000 searches, which, according to Search Engine Land, accounts for over 2 trillion searches per year. Seeing how so many people across the globe use the search engine, it’s no wonder why SEO is more important than ever. However, the world of SEO is ever-changing. Search engine algorithms are […]. The post 4 SEO Tricks You Must Try in 2017 appeared first on Marketing Insider Group.

SEO 158
article thumbnail

Success of Digital Marketing Tactics Dependent on Generational Differences

KoMarketing Associates

Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation. For example, the report revealed that the majority of Gen Z (74 percent), Gen Y (66 percent), and Gen X (55 percent) used mobile devices for at least one hour per day, highlighting a key channel for digital marketers.

Tactics 131
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Why Marketers Struggle to Hire the Best Freelance Writers

Contently

“Get us a nurse or a doctor… who can also write.” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. Regardless of the industry, be it finance, insurance, technology, etc., many of our clients came in with a desire for that perfect hybrid of writer-professional.

Planning 105

More Trending

article thumbnail

Tools and Tips for Outbound Sales Prospecting

Adobe Experience Cloud Blog

Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In this blog, I’d like to take it to the next level and touch on the importance of adding outbound prospecting into your sales development structure and processes.

article thumbnail

The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

Have you met someone recently where you thought, “Wow, you’re inspiring! How did you do that? What could I do with if I had your knowledge or passion or skills?” Well I have. And I didn’t have to go far to find her, because her company is a Vidyard customer. Stephanie Totty works at ExamSoft. The software company creates assessment software for educators and students.

article thumbnail

What to do with a New Lead

PureB2B

When it comes to business, everyone wants to see growth in revenue, sales, customers, etc. It’s a measure of success and illuminates a demand for your product or service. The thing is, you grow because customers spend more on your products or you get more customers. If this doesn’t happen, the well eventually dries up, and you’re looking at losses instead of profits.

article thumbnail

How to Effectively Segment Your Inbound Leads

Leadspace

This is the first in a series of best practices blogs from Leadspace’s Customer Success team. When it comes to sending email campaigns, it goes without saying that a CEO is going to expect different messaging than a customer success manager. Being able to ensure that you have tailored, personalized messages for each ‘persona’ type is key to delivering the right content to the right person.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How to Nurture New Leads Down the Sales Funnel

PureB2B

When it comes to business, everyone wants to see growth in revenue, sales, customers, etc. It’s a measure of success and illuminates a demand for your product or service. The thing is, you grow because customers spend more on your products or you get more customers. If this doesn’t happen, the well eventually dries up, and you’re looking at losses instead of profits.

article thumbnail

The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

Hubspot

Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone. A strong SEO strategy will help your business generate more leads and get found by potential customers, but search engines are constantly switching up and tightening up their cri

article thumbnail

Refine Sales Process and Reach Potential Clients

PureB2B

In successful lead nurturing, timing and consistent communication to your prospect are very important. Companies don't buy your product/ services -- people do. So, sharing content that helps people remind them of the benefits you have to offer will help you land sales as efficiently as possible. Find ways to refine a complex sales process, reach potential sales and convert leads to business!

Process 62
article thumbnail

It’s Time You Knew What Your Brand and Usain Bolt Have in Common

Hubspot

Usain Bolt once again dominated his track and field events at the Summer Olympics, putting the perfect finish on his last Olympics in Rio with three gold medals. For eight years, Bolt has been the standard of athleticism, triumph and competition. As the “fastest man in the world,” it seems as if Usain isn’t racing anyone but himself. But he didn’t get there by taking sprints around the block.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Sprout Social Named to G2 Crowd’s “Best Software 2017” List

Sprout Social

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews. This year the evaluation criteria was adjusted to put the end user at the center.

article thumbnail

20 Inspirational Dashboard Designs

JotForm

In this world full of data, every online business has to deal with infinite data in order to operate their business and stay competent. Therefore, you need to have a dashboard that is cleanly designed and well managed so that you can easily find your needed data at the time of necessity. A poorly de.

Design 54
article thumbnail

Demystifying the Sales Cycle

PureB2B

In successful lead nurturing, timing and consistent communication to your prospect are very important. Companies don’t buy your product/ services — people do. So, sharing content that helps people remind them of the benefits you have to offer will help you land sales as efficiently as possible. Find ways to refine a complex sales process, reach potential sales and convert leads to business!

article thumbnail

5 Essential Components of a Visible Expert Toolkit

Hinge Marketing

We talk to a lot of subject matter experts who want to know how to build their personal brand and increase their visibility within the marketplace. This video blog covers what we at Hinge would consider to be the five essential components that belong in any Visible Expert toolkit. The post 5 Essential Components of a Visible Expert Toolkit appeared first on Hinge Marketing.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

It’s been nearly three years. Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform. The results were slow at first, and as a middle manager looking to prove your stuff in more strategic role, you had to continually reassure your leadership team that this would work, was working, and

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. By Alessandra Ceresa. We all need a little sweetness in our lives. This means both in our personal lives and in business. For the sake of this article we are going to put the donuts aside and focus on how you can improve your professional life with a complete marketing ‘suite’ Marketing software, especially marketing automation platforms, have become more commonplace in businesses of all sizes.

article thumbnail

How to Better Manage a Global Marketing Team Using DAM

Brandfolder

In today’s connected world, multi-national businesses of all sizes are increasingly common. And whether you’re a company of five or 5,000, one of the most important areas to invest time.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. By Alessandra Ceresa. We all need a little sweetness in our lives. This means both in our personal lives and in business. For the sake of this article we are going to put the donuts aside and focus on how you can improve your professional life with a complete marketing ‘suite’ Marketing software, especially marketing automation platforms, have become more commonplace in businesses of all sizes.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

4 Exercises That Boost Creative Confidence

Hubspot

If you work in a creative profession, you've likely battled with self-doubt at one point or another. Perfectionism is the bane of any creative professional's existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated. And that's a big problem if being creative is how you make a living.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. By Alessandra Ceresa. We all need a little sweetness in our lives. This means both in our personal lives and in business. For the sake of this article we are going to put the donuts aside and focus on how you can improve your professional life with a complete marketing ‘suite’ Marketing software, especially marketing automation platforms, have become more commonplace in businesses of all sizes.

article thumbnail

21 Best Stock Image Sites You Can use for Your Content Marketing

LeadSquared

Images! They are the lifeline of your content. With so much content being produced and consumed each day, our attention spans have shrunk. And images are the only way content creators can even hope to retain interest. With this growing demand for visual content, marketers need access to high quality images. But finding the best stock image sites can be a daunting task.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. By Alessandra Ceresa. We all need a little sweetness in our lives. This means both in our personal lives and in business. For the sake of this article we are going to put the donuts aside and focus on how you can improve your professional life with a complete marketing ‘suite’ Marketing software, especially marketing automation platforms, have become more commonplace in businesses of all sizes.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

9 Examples of Live Action Marketing

SnapApp

We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention. Sometimes you’ve got to go offline … and go BIG. I rounded up 9 of the most out-of-the-box, live-action marketing examples I could find. Some of these you may have heard of – but I guarantee there are a few in here that will surprise you!

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. By Alessandra Ceresa. We all need a little sweetness in our lives. This means both in our personal lives and in business. For the sake of this article we are going to put the donuts aside and focus on how you can improve your professional life with a complete marketing ‘suite’ Marketing software, especially marketing automation platforms, have become more commonplace in businesses of all sizes.

article thumbnail

9 Examples of Live Action Marketing

SnapApp

We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention. Sometimes you’ve got to go offline … and go BIG. I rounded up 9 of the most out-of-the-box, live-action marketing examples I could find. Some of these you may have heard of – but I guarantee there are a few in here that will surprise you!