Webbiquity
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward.
ANNUITAS
MARCH 8, 2016
Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those personas aren’t going to get any cuter with age.
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Biznology
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool.
Marketing Insider Group
MARCH 8, 2016
One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has surpassed desktop as consumers’ preferred method of accessing the web. The daunting question all companies must answer correctly:How do we provide our customers with the best experiences across devices?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
MARCH 8, 2016
The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. We had an opportunity to speak to Liz Miller, senior vice president of marketing at the CMO Council, for more insight into the results.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MARCH 8, 2016
If someone were to ask you, “What part of your business makes you the most money?” you might be tempted to respond “My sales team,” or “My product designers,” or even “Me.” However, what you should say without hesitation is “My marketing department.” Marketing is an essential element of doing business; without marketing, news of […]. The post A Practical Guide To Determining Your Perfect Marketing Budget appeared first on Marketing Insider Group.
Convince & Convert
MARCH 8, 2016
In most companies – especially B2B firms – sales and marketing don’t get along. Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. They sing the same song, but in very different ways. Yet, they are required to work together to accomplish company-wide objectives.
Adobe Experience Cloud Blog
MARCH 8, 2016
Author: Mary Kate Francis As we prepare for another year of innovation and cultural convergence at South by Southwest (SXSW), I thought it might be fun to look back at where it all started and how it’s evolved over time. SXSW was born in 1987 exclusively as the Music Conference & Festival. Soon after, film and multimedia were incorporated into the scope of the conference, and since the interactive conference came into being, its expansion has known no bounds.
Convince & Convert
MARCH 8, 2016
Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
MARCH 8, 2016
As we prepare for the third and final lap of Q1, many marketers are triple-checking that they’ve properly planned to stay on the cusp of marketing trends. Trends that are not fads, but game-changers. Trends like interactive content and hyper- personalized experiences. … or using video for bottom-of-funnel content or to get up close and personal.
Convince & Convert
MARCH 8, 2016
Get Yourself a Social Checkup. Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. Between privacy laws, data security, and overcoming the public’s “ick” factor for some topics, generating organic reach can seem nigh impossible. How can you overcome these obstacles to create an authentic journey for your customers and highly skilled employees ?
LeadSquared
MARCH 8, 2016
Everything you need to know about mobile app marketing was discussed in the last webinar. Akhil Chandra , founder and CEO of Studio Mosaic , a mobile app studio, talked about the essentials of app marketing, right from pre-launch to post-launch activities , followed by app store optimization and app promotion. Those of you looking for insights on app marketing, this webinar would really help you get started.
SnapApp
MARCH 8, 2016
By Victoria Hoffman , Content Marketing Manager at Uberflip. The average blog post takes almost 20 hours to create and costs $900 to produce. And yet, 60-70% of B2B content sits unused , meaning that the hours and dollars poured into 60-70% of your content efforts are — I hate to say it — pretty much wasted resources. The fact that most B2B content is going unused isn’t necessarily an issue with the quality of your content.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
MARCH 8, 2016
Just like New Year’s, an anniversary—or other significant milestone—can be a great opportunity for reflection and to consider your firm’s next bold step. “How is our brand design?” “Does it reflect who we are?” “Where have we been and where are we going?” Whether your professional services firm is 5 years old or 100, when an anniversary rolls around, the branding discussion is often top-of-mind.
Litmus
MARCH 8, 2016
With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years. Prior to 1971, email existed in a limited format. Users could only share messages between people on the same limited network. However, in 1971, Tomlinson, who worked in Boston at Bolt, Beranek, and Newman, took it to the next level.
Hubspot
MARCH 8, 2016
When I was in the fourth grade, one of my teachers encouraged me to audition for a children’s news program that would provide a “young perspective” on current events and happenings around the city. Shortly after I'd started to prepare for the audition, my parents got a call from one of the producers. As it turns out, they were actually looking for two boys to co-host the program, however, they'd still consider me for the field reporter role.
Content Standard
MARCH 8, 2016
Personalization is one of the biggest digital marketing trends brands are targeting today. According to a recent report from Litmus , a panel of 20 email marketing experts deemed increased personalization as one of the biggest trends to affect email between now and 2020. Targeted messages aren’t going anywhere, and when considered in a vacuum, they make a lot of sense.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MARCH 8, 2016
Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing!
GreenRope
MARCH 8, 2016
How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. This used to be a very manual, hands-on experience. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.
Brandfolder
MARCH 8, 2016
The term “brand guide” isn’t one that usually elicits excitement. In fact, when I usually hear that term, the first visuals that come to mind are a telephone book sized.
GreenRope
MARCH 8, 2016
How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. This used to be a very manual, hands-on experience. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
MARCH 8, 2016
Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway. But it's a two-way street. A place where prospective students and parents find all manner of valuable information about your school and application process. Don't forget to make sure you're getting valuable information about your website visitors in return.
GreenRope
MARCH 8, 2016
How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. This used to be a very manual, hands-on experience. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.
The Freeman Company
MARCH 8, 2016
Ideas from Mobile World Congress to increase attendee engagement using Maslow's Hierarchy of Needs
GreenRope
MARCH 8, 2016
How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. This used to be a very manual, hands-on experience. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
MARCH 8, 2016
“How will email marketing change by the end of the decade?”. That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more. In this SlideShare, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with.
GreenRope
MARCH 8, 2016
How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. This used to be a very manual, hands-on experience. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.
Hubspot
MARCH 8, 2016
If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That's great, but it's surprising how many people miss relatively straightforward opportunities to drive conversions on their home page. Think about it - your home page is almost certainly the most visited page on your site.
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