markempa

AUGUST 16, 2016

What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward.

Account Based Marketing 170

Account Based Marketing Sales Management ABM Lead Scoring 170

Marketing Insider Group

AUGUST 16, 2016

We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing), but […]. The post Know Your MOFU: Start a Dialogue to Increase Conversion Rates appeared first on Marketing Insider Group.

Conversion Rate 140

Conversion Rate Conversion Marketing Content Marketing 140

Sales Engine

AUGUST 16, 2016

What does a perfect world B2B sales process look like? For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Unfortunately, it rarely looks like that, but that's always the goal when we establish demand generation systems--keeping sales people busy doing what they do best--consulting and closing.

Sales Management 139

Sales Management Top of Funnel Cold Calling Content 139

Webbiquity

AUGUST 16, 2016

I don’t normally publish personal reflections here, but I know many of you are entrepreneurs, or at least aspiring business owners. Many people want to “be their own boss,” but few would want that to happen quite this way. I hope you find the story inspiring. Success comes not simply from hard work, but from finding joy in working hard—and inspiring others with that combination of effort and joy.

Work Management 133

Work Management Education Promotion Conversion 133

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

AUGUST 16, 2016

Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with each day. . However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the c

B2B 128

B2B Marketing Budget Webinar Metrics Case Study 128

The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts.

Microsite 122

Microsite Campaigns Demand Generation Agencies Brand Identity 122

Biznology

AUGUST 16, 2016

Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Up until now, the Elements of Communications Planning students have learned the Georgetown method but now this George Washington University grad added a short hour of Influencer Marketing right on the heels of an hou

Long Tail Marketing 118

Long Tail Marketing Blogger Marketing Analytics Tools Planning 118

Marketing Insider Group

AUGUST 16, 2016

In my previous blog post, I talked about convergence of MarTech and AdTech and its potential impact on digital marketing as we know it. While I mostly focused on the technology trends and ensuing convergence in that post, I wanted to focus on ensuing changes in strategy and thinking with this post. Specifically as it […]. The post Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum appeared first on Marketing Insider Group.

Advertising Channels 113

Advertising Channels Marketing & Strategy Trends Marketing 113

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years ago I was a part of a startup with a two-person marketing team that made the decision to implement a marketing automation platform.

Ad Building 109

Ad Building Trade Show Marketing Automation Services Marketo 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hive9

AUGUST 16, 2016

Any marketer with more than 5 years under their belt has watched the industry undergo serious change. Those that began their careers a decade or more ago could never have imagined what their jobs would look like today.

Research 104

Research Marketing 104

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach.

Social Media 107

Social Media Effectiveness Media Social Networks 107

Contently

AUGUST 16, 2016

If you’re on the editorial staff of a media company, odds are you’re creating native advertising—or someone on your team is. According to a new survey of 140 magazine media executives in 39 countries, publishers are increasingly investing in native advertising—and they’re increasingly creating it themselves. The survey was done by the Native Advertising Institute (NIA), an association meant to help raise the quality of native advertising; and FIPP, a media trade organization.

Studies 84

Studies Paid Search Agency Ads Copywriting 84

Content Standard

AUGUST 16, 2016

Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media was incepted )—the majority of the industry is well aware that social media marketing isn’t just a fleeting trend. Today, plenty of large companies have entire departments dedicated to the success of their brands’ social images, while others pay thousands each year to have their social strategies developed and implemented by agencies.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 63

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Social Media

Contently

AUGUST 16, 2016

There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain. Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense.

Planning 79

Planning Advertising Agencies Mobile Advertising Marketing Management 79

Vidyard

AUGUST 16, 2016

With The Secret Life of Pets tearing up movie theaters, pet owners everywhere are starting to wonder exactly what their perfect pooches and contented kitties are doing when nobody is watching. As it turns out, thanks to companies like Nest, the answer to that question is easier to find than ever. And the results are hilarious. I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning

Youtube 60

Youtube Advertising Channels Work Management User-Generated Content 60

Contently

AUGUST 16, 2016

One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Google, Amazon, Microsoft and other internet companies have all paid the fee.

Paid Search Agency 68

Paid Search Agency Facebook Ads Mobile Advertising 68

eTrigue

AUGUST 16, 2016

eTrigue is the first marketing automation provider to receive the EU-U.S. Privacy Shield Certification from the United States Department of Commerce. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. eTrigue is one of the first. The post eTrigue becomes the first Marketing Automation company to receive EU-U.S.

Privacy 60

Privacy Marketing Automation Paid Search Agency Automation 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Kapost

AUGUST 16, 2016

The sign reads, “Unlock the Potential of Your Marketing Content.”. You go in. You place your order. “I’m hungry for a serious B2B marketing platform. I’ll have Kapost please.”. The clerk smiles and says, “Good choice. Very tasty software.” She adds, “Did you know it also comes with implementation strategy?”. Okay, it’s not a sign. It’s a page on the Kapost website where the company explains how it enables you to meet and exceed your goals with one-on-one assistance.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Software 52

6sense

AUGUST 16, 2016

For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. As the buzz around ABM soars, many sales and marketing professionals don’t know where to start…until now. We’re thrilled to announce our participation in the first-ever ABM Cloud for Salesforce.

Account Based Marketing 52

Account Based Marketing Tools Demand Generation ABM 52

KEO Marketing

AUGUST 16, 2016

The wearable devices market is growing very quickly. Since there is much marketing potential in such devices, marketers would be wise to allocate a small amount of budget now to begin to investigate the possibilities. As the wearable device market grows, marketers will want to add to their strategies for outreach to the wearers. A wearable device is different than a Smartphone: information is delivered in a glance.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Allocation Paid Search Agency 52

Lead Liaison

AUGUST 16, 2016

To view this Press Release in it’s original context, please visit PRWeb’s recent news. In their newest publication, How to Run a Webinar , Lead Liaison dives into the details to spell out what it will take to make your webinar project the best it can be. The cloud-based sales and marketing automation solution is a trusted partner to B2B companies worldwide.

Lead Liaison 48

Lead Liaison Marketing Automation Services Webinar Metrics Marketing Automation 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

JotForm

AUGUST 16, 2016

Event planning doesn’t have to be a headache. You can take a lot off your plate throughout the planning process with online forms, which can help you collect information from clients, schedule meetings and showings, register sponsors and guests, and more. By the time it’s the big day, you should be.

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Process Product 48

KEO Marketing

AUGUST 16, 2016

Sheila Kloefkorn Joins Invitation-Only Organization by the Forbes Media Company. PHOENIX, Ariz., August 16, 2016 – KEO Marketing (https://keomarketing.com), a full-service business-to-business (B2B) marketing agency, announced today that president and CEO Sheila Kloefkorn has been accepted into the Forbes Agency Council. The Forbes Agency Council is an invitation-only organization dedicated to executives leading successful public relations, media strategy, creative and advertising agencies.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Planning 48

Hinge Marketing

AUGUST 16, 2016

At this years’ Build Business SYNTHESIS Conference 2016 presented by the Society for Marketing Professional Services, marketers and business developers, entry-level to seasoned from AEC firms across the country gathered to discuss some of the emerging trends in marketing that are affecting winning of new business and how marketing continues to evolve from a tactical support function to a strategic differentiator.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Trends Automation 48

SnapApp

AUGUST 16, 2016

Right in the thick of a very polarizing election season, HBO has introduced an additional party for voters: the “GOT Party.” The party is made up of four strong candidates in Daenerys Targaryen, Jon Snow, Cersei Lannister, and Petyr Baelish, and their running mates. All candidates have quite different campaign messaging, and are all very much in a race of their own to rule over Westeros.

Promotion 48

Promotion Campaigns Blast Campaigns Content 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

AUGUST 16, 2016

It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying d

Ad Building 44

Ad Building Lock-In Marketing & Strategy Peer-to-peer 44

Contently

AUGUST 16, 2016

The post Case Study: Cox appeared first on The Content Strategist.

Case Studies 60

Case Studies Case Study Studies Content 60

Hubspot

AUGUST 16, 2016

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture , or a brand unveiling new innovative product designs. If it's an area we're interested in, we automatically listen to some voices more than others.

Thought Leadership 42

Thought Leadership Landing Pages Internet Marketing Hubspot 42