Sun.Jan 24, 2016

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Elevate B2B Content Strategy to Business Level Execution

Avitage

B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. This is about content that addresses external audiences we generally refer to as “customers” B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right.

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Informed Customer Understanding Should Guide Marketing

Tony Zambito

by Anton Scherbik. At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail. While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers.

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Chasing Marathoner Kumar – 3M Half Marathon in Austin

Ambal's Amusings

I lost track of how many marathons and relays he has run. I lost track of the medals he has garnered. I lost track how many pictures I have clicked. I lost track of the countless runners the boys have cheered and hi-fied. I lost track of how many miles I have chased him in … Continue reading Chasing Marathoner Kumar – 3M Half Marathon in Austin.

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The Two-Minute Test That'll Help You Prioritize Your Tasks

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We all want to be as efficient as possible, but that can be a challenge -- especially if we have an overwhelming to-do list. How do we determine which tasks on our to-do list are most important? Some productivity experts advocate for “ eating the frog ” and doing your most difficult task first.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Where in the world is the 2016 marketing tech landscape?

chiefmartech

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.” But I’ll share some more color if you’re interested… For the past two years, I’ve gotten in the habit of working on that landscape over the Christmas and New Year holidays.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

article thumbnail

How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

article thumbnail

How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

article thumbnail

How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

article thumbnail

How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

article thumbnail

How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

article thumbnail

How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.

article thumbnail

How Sales can use marketing to help them sell more

GreenRope

How Sales Can Use Marketing to Help Sell More. I often find myself writing about the much needed synergy between sales and marketing. In fact, most of my posts at some point or another mention the need for the two to work together. Why? After being on both sides of the coin, I understand the need for both and the success that comes when the two work side-by-side.