Elevate B2B Content Strategy to Business Level Execution
Avitage
JANUARY 24, 2016
B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. This is about content that addresses external audiences we generally refer to as “customers” B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right.
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