Sun.Apr 22, 2012

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Using Klout and social scoring for sales and marketing teams

grow - Practical Marketing Solutions

One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. began with an overview of the basics behind these systems and what we can really learn from them.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns


Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.  Pay-Per-Click Tactical Services Video Posts

Teleprospecting: When cutting response time is a priority (and when it’s not)

B2B Lead Generation Blog

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. The results were surprising, as you’ll see in a moment. Absolutely not.

Want to Improve Profits Quickly? Reduce Sales Discounts

Fearless Competitor

Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Take a close look at Sales Discounts. Reduce those discounts and your profits will soar. If you are a CEO, CFO, investor or VP of Sales, this is important to you. What do you think?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Sales and Marketing Integration

Digital B2B Marketing

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. Follow @B2B_chat for announcements of the topic each week.

Are You Over Analyzing Your Lead Scoring? [CHART]

It's All About Revenue

by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead. Typically, a lead’s profile is scored A through D while a leads engagement is scored 1 through 4. Put together you get a lead score, say, an “A3” for someone who fits the ideal buyer type but hasn’t engaged with you much yet.

Nike Goes Social: RSVP - #NikeShoeXYZ


Nike has somewhat of a cult following,?especially?when especially?when when it comes to their limited edition shoe releases. ?In In the past, fans have waited in line for days trying to get first dibs on their desired size and style. ?But But now, Nike has moved to Twitter to sell the latest batch of exclusive kicks. The RSVP system is quite simple. ?Nike Nike stores will send out a tweet with a hashtag related to a certain shoe being released. ?Users Users then have an hour to tweet back at Nike with the hashtag, the last 4 digits of their. driver's license, passport, or government issued I.D.