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GROW - PRACTICAL MARKETING SOLUTIONS APRIL 22, 2012  Using Klout and social scoring for sales and marketing teams One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. began with an overview of the basics behind these systems and what we can really learn from them. | DIGITAL B2B MARKETING APRIL 22, 2012  B2B Sales and Marketing Integration Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. Follow @B2B_chat for announcements of the topic each week. | | IT'S ALL ABOUT REVENUE APRIL 22, 2012  Are You Over Analyzing Your Lead Scoring? [CHART] by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead. Typically, a lead’s profile is scored A through D while a leads engagement is scored 1 through 4. Put together you get a lead score, say, an “A3” for someone who fits the ideal buyer type but hasn’t engaged with you much yet. | | | | | | | |
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ENGAGE | SUNDAY, APRIL 22, 2012  Is Your Content Too Smart for the Web?
T here’s no such thing as a stupid questions, only stupid answers. And any answer to this question other than a resounding “no” is probably going to be one of them. Faced with pressure to generate pageviews, content managers have gotten into the habit of being a mile wide and an inch deep in their coverage. Trading depth for breadth and playing to the lowest common cultural denominator. We have to, right? Except that that’s not true. Despite what people might say, society is not getting dumber, we’re getting smarter. We want better information faster. Seriously? MORE >> -
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012  Want to Improve Profits Quickly? Reduce Sales Discounts
Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Take a close look at Sales Discounts. Reduce those discounts and your profits will soar. If you are a CEO, CFO, investor or VP of Sales, this is important to you. In the last 12 months, what was the average discount granted on each of the new customers sold? Let’s say the average is 42%, which is not unusual for a company who sells complex products to businesses. MORE >> -
NUSPARK | SUNDAY, APRIL 22, 2012  Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns
Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible. The video below goes through many of these tools; most free, that demonstrate how to plan a paid search campaign, build and implement targeted keywords, and convert clicks into conversions using landing page A/B testing tools. I think you’ll find this interesting… what tools do you use? MORE >>
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