Marketing Insider Group
FEBRUARY 11, 2015
'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.
Crimson Marketing
FEBRUARY 11, 2015
'The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task. Having the right marketing technology, processes and mentality is just the start. The need to manage data, establish reliable attribution models and closely track indicators presents a shifting constellation of issues for marketers to contend with.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Writing on the Web
FEBRUARY 11, 2015
'Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used.
Biznology
FEBRUARY 11, 2015
'This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your online social surroundings. We’re at the point where you are probably asking: “what now?” Don’t worry, here’s where the fun begins. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
FEBRUARY 11, 2015
'Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However, fewer know that this “ appealing to the masses ” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems. In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
FEBRUARY 11, 2015
'Get all JayToday episodes at [link] In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.
EMagine B2B Blog
FEBRUARY 11, 2015
'Valentine’s Day is almost upon us, and what better way to tell that special marketing nerd in your life that you love them with marketing e-cards just for them! I mean is there really another way to a marketer’s heart than great content, high rankings and lead generation? Last but not least, I can’t take credit for this one. But this post wouldn’t be complete without this classic….
Hinge Marketing
FEBRUARY 11, 2015
'Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of your lead nurturing program by “dripping” out relevant content and offers to leads over time, helping to educate them and build trust and credibility for your firm.
KEO Marketing
FEBRUARY 11, 2015
'Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use. Obviously, this new mail service faces stiff competition from other, well-established email services.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 11, 2015
'Beware… bad web design can happen to good web pages. Compelling design is an imperative aspect to your website. Your visitors will spend an average of.05 seconds before they form an opinion of your site once your page loads. Make sure your design aids the user experience to ensure they stay on your site. Learn from these tiresome design flubs so your website doesn’t fall for them. 1) Sliders.
SugarCRM
FEBRUARY 11, 2015
'The post The Secret Sauce to Creative Marketing appeared first on Salesfusion.
Hubspot
FEBRUARY 11, 2015
'When it comes to the tablet/e-reader game, it’s no secret that Nook has struggled to keep up with its counterparts—specifically the Kindle—since its initial release. It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. In April 2012, however, Barnes & Noble held out hope that it could gain leverage on the playing field when it partnered with Microsoft to boost Nook development and sales.
SnapApp
FEBRUARY 11, 2015
“Most people do not listen with the intent to understand; they listen with the intent to reply.”. ― Stephen R. Covey. At SnapApp, we’ve always believed in the power of engagement and dialogue to resonate with audiences and drive marketing results. This year, we’re emphasizing what for marketers might just be the most important 50% of a dialogue: listening.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
FEBRUARY 11, 2015
Every marketing channel has its own strengths and weaknesses. A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. In fact, white paper conversion performance outpaces email, even though both mediums see roughly the same rate of consumption among B2B buyers, according to a new Eccolo Media study.
SnapApp
FEBRUARY 11, 2015
Meeting demand generation goals can feel like drudgery. Chipping away at an enormous boulder that never seems to get any smaller… sound familiar? Modern marketers have ambitious targets to hit, and those targets just keep getting higher. How can we keep pulling the right levers to continue delivering high-quality leads to sales? How can we tweak our subject lines and calls-to-action to get prospects to click?
Hubspot
FEBRUARY 11, 2015
'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding. Sales reps and leaders eager to embrace the next generation of selling tactics often jump in with both feet.
Hubspot
FEBRUARY 11, 2015
'Whoever said "love hurts*" was on to something. While most think this Saturday is all about cozying up to that special someone, the romantically miffed are a pretty vocal crowd that, thanks to social media, can drown out a lot of the lovey-dovey-warm-and-fuzzies. With that in mind, Talkwalker , a social data intelligence company, pulled some data on two popular holidays -- Anti-Valentine''s Day and Single Awareness (or Appreciation) Day -- for those not interested in celebrating February 14th s
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 11, 2015
'Although marketers all wish the whole "if you build it, they will come" approach worked, we know that building a following requires more effort than simply hitting "Publish." Organically attracting a loyal audience of fans and brand advocates is more of a slow, steady process, but it''s one that pays off over time. So what steps need to be taken to actually grow that loyal audience?
Expert insights. Personalized for you.
205 
Let's personalize your content