Thu.Dec 18, 2014

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3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014.

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Why “Capitalism” must be re-branded – and how

Biznology

'The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials. The main cause of this tarnished brand image is the great recession and the extensive distrust of the banking and financial service industry. However, there are constructive ways that business leaders can restore trust in capitalism and their companies.

Branding 136
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Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings

Convince & Convert

'For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing.

Microsite 136
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The Holidays Are Here! The Psychology of Impulse Buying [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what is a holiday shopping trip without getting a little something for yourself? Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control.

Buy 105
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Top 5 Business Challenges for Accounting & Financial Services Firms

Hinge Marketing

'Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. At CPA firms across the country, aging baby boomers in senior roles are approaching retirement and driving consolidation. Throughout the marketplace, a pitched battle is underway to secure the top talent.

More Trending

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5 Ways to Improve Your Marketing Using Conversion Psychology

Hubspot

'This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen. This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies, can we get some Taylor Swift requests going tonight?

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Social Marketing: Use Facebook Ads with Caution

KEO Marketing

'B2B marketers have been slower and more cautious about embracing Facebook as a marketing tool than their B2C counterparts, but the social network can be a helpful tool when used strategically. Facebook has been stepping up its efforts to become more attractive to all marketers, and new features such as those that support audience targeting can help marketers get the best results from their sponsored posts and Facebook ads.

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5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers

Hubspot

'If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling?

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A Guide to Attributing Content Marketing Initiatives to Your Pipeline

Vidyard

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And the currently traveled path which relies on gut instinct and soft metrics, as opposed to strategically-aligned data, is getting tougher and tougher to travel. Time is running out. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Business Advice From the Richest People in the World [SlideShare]

Hubspot

'I used to work near the waterfront in Boston. At lunchtime, I''d head down to the benches by the harbor with my coworkers (now two of my greatest friends), and we''d look out at all the fancy boats docked there. "What am I doing wrong in my career that I don''t have one of those?" my friend joked. We repeated that refrain often, as all of us love the ocean and boat ownership was -- in our estimation -- the height of luxury.

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New Year’s Resolution – Send Welcome Messages

SugarCRM

'The post New Year’s Resolution – Send Welcome Messages appeared first on Salesfusion.

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Airlines and oil prices – is media anti-biz or really that dumb?

Marketing In Real Life

Newscasters on CNBC, Fox, CNN, Bloomberg and other stations have asked their guests in recent weeks why airlines won’t cut their prices since the price of oil and, therefore, jet fuel, has dropped. Framing the discussion in this way implies the price of a ticket is determined based on the input costs. Of course, it is not, and to even imply that reveals a stunning lack of business acumen from journalists who claim to be experts in the field.

Pricing 40
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Does Conversion Rate Optimization Really Generate More Leads?

Content Standard

In tandem with Adland’s obsession with content marketing is a focus on conversion rates—determining best content marketing practices and increasing the percentage of users that convert into customers. Research shows that 93 percent of B2B marketers and 90 percent of B2C marketers use content marketing. But for so many organizations, conversion rates aren’t hitting the sweet spot.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Event Magazine: FreemanXP launches engagement technology

The Freeman Company

'Event Magazine provides insights into FXP | touch second screen technology'

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One Content Marketing Prediction for 2015, in Six Parts

Content Standard

“I may be surprised. But I don’t think I will be.” — Andrew Strauss. If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. Extraordinary stories draw you in with something curious or unexplained. Small twists keep you coming back as the story unfolds, fighting the urge to jump to the end, knowing that to do so would deprive you the joy of the telling.

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The Year Of Change: 2015 Event Technologies To Implement Right Now

The Freeman Company

'Here’s your overarching game plan for the year, experience marketers'

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Nurture Content Failure

ANNUITAS

'In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9% of the respondents indicated that they are confident that have been effective in their use of marketing automation — which isn’t exactly a new insight, as there has been a lot of coverage of the challenges associated with effective use of marketing automation solutions (MAS).

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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FierceCMO: FreemanXP unveils ‘second screen’ platform to boost engagement at events

The Freeman Company

'FierceCMO features the launch of FXP | touch'

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The 4 Most Important Pages on Your Website (& How to Optimize Them)

Hubspot

'Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I''m surprised how few people actually apply this knowledge to their websites to improve conversions. I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

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C&IT: FreemanXP launches new second screen platform technology

The Freeman Company

'C&IT covers the launch of FXP | touch'

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Best Form Design Award Goes To.

JotForm

It is the moment that we all have been waiting for. the announcement of the Best Form Design Award! The Best Form Design is the capstone of the Web Form Design Awards. This single winner stands above the many form design contestants. They exhibited creativity and unprecedented proficiency in.

Design 48
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT

The ROI Guy

'New “I Want My ROI” portal helps executives benchmark spending and identify performance improvement opportunities We are happy to announce the release of a new portal “I Want My ROI“, with a collection of free online return on investment (ROI) calculators and assessment tools, helping executives to benchmark spending, assess performance and drive business improvements.

ROI 48