Thu.Apr 21, 2016

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

SAS held its annual Global Forum conference this week, which marked the company’s 40th anniversary. One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. This provided a steady income stream and focused attention on customer satisfaction to ensure renewals.

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Need Better Content? Become a Sales Groupie

Sales Engine

As the head of marketing and editor-in-chief of Fundera.com , Meredith Wood calls herself a “sales groupie.” “I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Wood uses the term “sales” somewhat loosely as most of them are a combination of sales and service and are there to assist customers from the beginning to the end of the loan application cycle.

Content 159
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Say hello to Outside-In Marketing

Biznology

After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing? It’s an attitude about your marketing message that leads you to figure out what customers want before you open your marketing mouth, and to listen to their reaction before you say something back.

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Being a Successful B2B Content Marketer in 2016: Trends & Insights

Marketing Insider Group

Did you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. 44% of companies surveyed stated that their B2B Content Marketing is moderately […].

Trends 126
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected

KoMarketing Associates

“Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”. So what does it have to do with B2B marketing strategy? Nothing at all – and basically everything. If you’re in the business of content marketing, you are, by necessity, comfortable with change.

More Trending

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The Metrics that Should be in every CMO Dashboard

Hive9

When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.

CMO 104
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This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? These things would make for a very relaxing morning, but according to a new video from Organic Valley, the reality for most working women is quite opposite. This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake.

Campaigns 101
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Is It Morally Okay to Ghostwrite Thought Leadership?

Contently

I was 21 when I found out that a friend was ghostwriting recipes for a celebrity chef. The recipes were published in a highly respected U.K. magazine, which really shocked me at the time. In my naivety, I could barely comprehend that the chef wouldn’t take time out of his day to sit and write his own recipes. It was almost as crushing as finding out the truth about Santa Claus.

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[Ebook] Get Your Marketing Ready for the Summer

Adobe Experience Cloud Blog

Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. Seasonality is critical for consumer marketing because it’s easier to gauge your buyers’ interests as they express different, seasonal needs during specific times of the year.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What Can I Do With A Free Account From SEMrush?

SEMrush

Many new users to SEMrush ask this question and are not really sure what you can do with the SEMrush software. Obviously, many new users to SEMrush will start out on the free level before deciding to make a purchase on a subscription. But when you first create your free account, it’s important to know exactly what you get access to so that you can utilize your SEMrush account to its fullest potential.

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Jargon is Killing Your Ability to Connect With Readers

Brandpoint

Business Jargon Monoxide. Acronyms. Technical terms. Industry speak. You’re an expert in your field, and because you can walk the walk, you sure can talk the talk. But that doesn’t necessarily mean your target audience can. Content marketing allows you to make an authentic, meaningful connection with key audiences, but if your copy is full of buzzwords and business jargon, you’ll quickly kill this amazing opportunity (we like to call this “jargon monoxide”).

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Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date. They are actively looking for reliable information about advancements […] The post Marketing to Engineers Requires Accurate and Truthful Content Presented Logically by Ach

Content 62
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When to Outsource B2B Lead Generation to Experts

PureB2B

Being hands-on in your business has its perks, especially during the startup phase. But, as your business grows, you’ll need to back away from any micromanaging tendencies and start delegating more and more to keep your business running efficiently. In a 2014 Gallup study , 143 CEOs on the Inc. 500 list were analyzed. Researchers found that strong delegator talent came with an average three-year growth rate of 1,751 percent.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Inspiring Brands That Celebrate Earth Every Day

Brandfolder

First established in 1970, Earth Day is a movement that sparks passion and motivates action for environmental preservation. Today marks its 46th celebration, and the Earth Day committee has organized.

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When to Outsource B2B Lead Generation to Experts

PureB2B

Being hands-on in your business has its perks, especially during the startup phase. But, as your business grows, you’ll need to back away from any micromanaging tendencies and start delegating more and more to keep your business running efficiently. In a 2014 Gallup study , 143 CEOs on the Inc. 500 list were analyzed. Researchers found that strong delegator talent came with an average three-year growth rate of 1,751 percent.

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13 of The Most Common Online Forms for Higher Education

JotForm

It shouldn’t be a surprise that colleges and universities rely on online forms. There are just so many groups from whom to collect crucial information, whether it’s alumni, community members, students, employees, or applicants. Online forms make it so simple to gather feedback, create events, sch.

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When to Outsource B2B Lead Generation to the Experts

PureB2B

Being hands-on in your business has its perks, especially during the startup phase. But, as your business grows, you’ll need to back away from any micromanaging tendencies and start delegating more and more to keep your business running efficiently. In a 2014 Gallup study , 143 CEOs on the Inc. 500 list were analyzed. Researchers found that strong delegator talent came with an average three-year growth rate of 1,751 percent.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Knowledge of This Might Be All the Power You Need for Better Leads

Vidyard

Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. (Psst … Altium knows this !). This type of knowledge is like TOP TIER® gasoline with 10% ethanol. It’s the best of the best. Because your prospects are watching video every day, for hours of their day.

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Building Loyalty through Client Experience

Hinge Marketing

“Client experience,” or CX, is the collective science of understanding, designing, and delivering your services in ways that feel tailor-made for each client. Many firms struggle with how to align each client experience with the promises made by the business development staff. We’ve all experienced a situation when reality did not live up to expectation.

Loyalty 51
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As Digital Marketing Trends Go, Are Branded Podcasts Worth the Investment?

Content Standard

Even as other mediums entered the mainstream, radio has continued to attract brands as an advertising channel. But the rise of podcasting has gradually awakened some companies to a new reality. In today’s digital landscape, they don’t have to advertise through audio content on radio programs. They can make their own content, and publish it like anyone else.

Trends 56
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Personalize Your Website to Convince and Convert

Lead Liaison

Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. As the world of online marketing has grown increasingly competitive, it is no longer enough to simply update your website with new content. Instead, you must focus on creating dynamic user experiences that encourage visitors to convert.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Driving the Right Conversation

LeanData

One kitchen. Many cooks. A recipe for disaster. It’s a familiar tale. And not just for chefs. A group of well-meaning people come together to solve a problem. and ultimately get nothing done. That’s because often the best way to ensure something doesn’t get accomplished is to form a committee. Let’s face it, reaching consensus is hard. After considerable discussion and debate, it can be much easier to decide to do nothing at all.

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Jargon is Killing Your Ability to Connect With Readers

Brandpoint

Business Jargon Monoxide. Acronyms. Technical terms. Industry speak. You’re an expert in your field, and because you can walk the walk, you sure can talk the talk. But that doesn’t necessarily mean your target audience can. Content marketing allows you to make an authentic, meaningful connection with key audiences, but if your copy is full of buzzwords and business jargon, you’ll quickly kill this amazing opportunity (we like to call this “jargon monoxide”).

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Why Content Experiences Matter

SnapApp

Think about the last time you went shopping. Specifically, picture the store itself. Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. Hopefully, the store was organized so you could find exactly what you were looking for. Sales and other opportunities for saving were probably well-advertised.

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How to Memorize a Speech Using Visualization Techniques [Infographic]

Hubspot

If you've ever tried to recite a speech entirely from memory, you've likely discovered that it's no easy task. And it's not just the sheer brainpower required to memorize a speech you've written ahead of time that makes it difficult -- having to recall that speech in front of a live audience adds a further level of complexity. Fortunately, the f ollowing infographic walks you through the process of memorizing a speech, step by step.

Tips 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Signs You're Ready for a CRM

GreenRope

Four Signs You're Ready for a CRM. There comes a time when you can no longer depend on your brain to remember everything you need to do, including who you need to call, email, meet with, etc. As I’m sure you know, the list goes on, and on…and on. Today’s business landscape demands companies to act fast and be incredibly agile in their business strategies and processes (read my post on organizational agility ).

CRM 40
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Driving the Right Conversation

LeanData

One kitchen. Many cooks. A recipe for disaster. It’s a familiar tale. And not just for chefs. A group of well-meaning people come together to solve a problem. and ultimately get nothing done. That’s because often the best way to ensure something doesn’t get accomplished is to form a committee. Let’s face it, reaching consensus is hard. After considerable discussion and debate, it can be much easier to decide to do nothing at all.

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4 Signs You're Ready for a CRM

GreenRope

Four Signs You're Ready for a CRM. There comes a time when you can no longer depend on your brain to remember everything you need to do, including who you need to call, email, meet with, etc. As I’m sure you know, the list goes on, and on…and on. Today’s business landscape demands companies to act fast and be incredibly agile in their business strategies and processes (read my post on organizational agility ).

CRM 40