KoMarketing Associates
SEPTEMBER 11, 2013
'The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded.
Marketing Insider Group
SEPTEMBER 11, 2013
'Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”. Many like to point out that sponsored content is nothing new.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
SEPTEMBER 11, 2013
'Raab Associates is really two businesses: the technology consulting practice run by Yours Truly, and a marketing agency specializing in children’s books run by my beautiful and brilliant wife Susan. We keep them largely separate, but I am inevitably involved in her technology decisions. So when her ancient Goldmine CRM system finally crashed last week, we both scrambled to pick a replacement.
Biznology
SEPTEMBER 11, 2013
'Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But in a rare display of honesty, New York Times tech reporter Jenna Wortham had the courage to admit in a recent blog post that the “sifting through data” method isn’t really how stories get covered.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Digital B2B Marketing
SEPTEMBER 11, 2013
'If your marketing requires an explanation to your audience, it has missed the point. If you expect your audience to stop and think about your ad, you don’t comprehend yet just how unimportant ads are to your audience. As marketers, you agonize over creative and messaging. You study it. You dissect it. You inspect every nuance. You treat it like a piece of art, to be savored slowly.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Anything Goes Marketing
SEPTEMBER 11, 2013
'This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers?
The Effective Marketer
SEPTEMBER 11, 2013
'With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create?
Convince & Convert
SEPTEMBER 11, 2013
'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear , a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors. I’m not a fan of this technology, as it is the answer to a question that nobody is really asking. Evidently, a big feature of the Galaxy Gear watch (and the recent Pebble watch that was spawned on Kickstarter, and does similar stuff) is that you can answer
Adobe Experience Cloud Blog
SEPTEMBER 11, 2013
'Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Effective Marketer
SEPTEMBER 11, 2013
'With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create?
Leading Results Rambings
SEPTEMBER 11, 2013
'This is a guest post from our friend Randy Collins at Strategies Group. Imagine your best client introducing you to a business associate whose company may need the very thing that your company specializes in, the same service you provided to that top tier client. For most of us, this doesn’t happen often enough. Now imagine taking the business card and information received from this new connection and tossing it into the trash can.
Hinge Marketing
SEPTEMBER 11, 2013
'For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials. How fast things change. An integrated marketing strategy today is more often defined as blogging, webinars, search engine optimization (SEO), social networking, email marketing and other onl
Hubspot
SEPTEMBER 11, 2013
'Fall fundraising event season is here! How are you going to amplify your event online? We''ve got a few ideas for you and your cause marketing team. With your event season in full swing, your organization is focused on making sure everything runs smoothly. But as the marketer responsible for engaging not only your attendees, but also your greater network of non-attendees, you want to make sure you have a plan to amplify the day (or days) of the event as much as possible through your online chan
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
LeadSquared
SEPTEMBER 11, 2013
Optify, a player in the digital marketing arena, has announced the company seeks a buyer. The announcement on Geekwire blog came as quite a surprise to me. I imagine their Optify customers might be feeling a bit lost, perplexed, and concerned. LeadSquared is the company to turn to. Optify customers will surely be looking for and evaluating alternative solutions.
Hubspot
SEPTEMBER 11, 2013
'Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. Why? Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories. (Whoa, meta, right?). But when all was said and done, after Mildenhall delivered his keynote, the same questions we hear time and time again came up.
i-Scoop
SEPTEMBER 11, 2013
'Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at the Content Marketing Conference Europe 2014 in Antwerp (Belgium) and marketing director at law firm Kennedy Van der Laan. AJ was one of the participants at our content marketing roundtable in Belgium, early 2011, […].
Hubspot
SEPTEMBER 11, 2013
'For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I''m talking about Apple, which yesterday held a long-awaited and widely covered event in San Francisco to announce two new iPhone models, the iPhone 5S and the iPhone 5C.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Writing on the Web
SEPTEMBER 11, 2013
'How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done. So how do you build a readership base and continuously gain new readers to keep your blog and your business going.
Hubspot
SEPTEMBER 11, 2013
'If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? I don''t know how to code at all!
B2B Marketing Traction
SEPTEMBER 11, 2013
'In a few years, almost half of your workplace will be made up of millennials. Here is a great infographic that describes some of their characteristics in the workplace. Interestingly, flattery, feedback and a collaborative environment appeal to millennials. So does social media, and you may be able to leverage their knowledge and skills to create more social capital and buzz for your business.
Hubspot
SEPTEMBER 11, 2013
'This article originally appeared on LinkedIn Today. It has been slightly modified and republished below. Imagine you have something important to say. (That shouldn''t be too hard – we all have something important to say.) You write an article. You post it. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Expert insights. Personalized for you.
171 
Let's personalize your content