Webbiquity

JULY 19, 2015

Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch. Sales acceleration incorporates strategies that automate processes to reduce the required spend. To make the most of sales acceleration strategy, one must understand what it is, how it creates an efficient sales funnel and which technologies best improve resul

Top of Funnel 184

Top of Funnel Enterprise Management Allocation Marketing Automation Services 184

Marketing Insider Group

JULY 19, 2015

“You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. The same can be said for business and storytelling. While it’s trendy to portray them as new BFFs, the duo has always held a tight relationship.

Storytelling 172

Storytelling Business Television marketing B2B Sales 172

TaylorMadeIn KEW

JULY 19, 2015

I’ve been continuing my thinking about the behaviours, attributes, qualities and habits of the best marketers I know. Certainly the technical marketing skills that we learn and hone throughout our careers are critical; and across our marketing organisations we have a lot of marketing people who have built their careers on being really fantastic project managers.

Planning 48

Planning Best Practices Work Management Marketing & Strategy 48

E-Spirit

JULY 19, 2015

For most companies, engaging customers efficiently at every touchpoint requires a digital transformation. At the core of customer engagement is content – and that’s where our new Corporate Content Cloud initiative comes in. Get the full story.

Digital Transformation 40

Digital Transformation Touchpoints Content Efficiency 40

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B2B Marketing Directions

JULY 19, 2015

One of the most widely-discussed topics in marketing circles over the past few years has been the growing importance of providing outstanding customer experiences and managing customer experiences effectively. Forrester Research says that businesses of all kinds are now operating in the "age of the customer" and that this new competitive environment places new demands on company leaders, particularly marketers.

B2B 61

B2B Gartner Forrester Customer Surveys 61