Litmus

JULY 5, 2019

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KoMarketing Associates

JULY 5, 2019

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

Only B2B

JULY 5, 2019

You can always use more customers, no matter how big or small your business is. And to get these new customers you need to know about the term – lead. The post 10 Simple Lead Generation Marketing Strategies You Must Know appeared first on ONLY B2B.

Lead Generation 111

Lead Generation Marketing Strategy Marketing & Strategy Generation 111

ClickZ

JULY 5, 2019

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might seem like overkill, but it’s important to remember that each plays a critical role in running a marketing organization.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SEMrush

JULY 5, 2019

Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!

SERP 103

SERP Brand Identity Branding SEO 103

Kapost

JULY 5, 2019

You may have the greatest products and services in the world. But if people don’t know about them, those individuals and businesses won’t be able to buy and benefit from. The post Why Content Operations is Vital to Any Organization’s B2B Content Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing & Strategy 67

Marketing & Strategy Content B2B Buy 67

SmartBug Media

JULY 5, 2019

When creating a piece of content, particularly an infographic, it’s important to have the correct data that fits the piece you are designing. What’s equally as important is having a good idea of how you want to portray that information to the person that will be reading and digesting it. Infographics can be effective and powerful tools for marketers to leverage (you can read more about that here ), but without a perfect marriage of data and design , you will most likely end up with something tha

Design 70

Design Comparison Impressions Statistics 70

Hubspot

JULY 5, 2019

As a marketer, one of your main goals is to collect high-quality leads for your sales team -- but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be? Ultimately, creating an efficient, streamlined process for client appointment scheduling is essential for satisfying your prospects and ensuring you don't lose their interest simply due to a lack of simplicity.

Enterprise Management 75

Enterprise Management Ideal Customer Profiles Best Practices Work Management 75

Bannerflow

JULY 5, 2019

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put together a list of inspiring programmatic campaigns that show their potential. Five brilliant campaigns that all programmatic advertisers can learn from. Using audience data, at programmatic scale: The Amanda Foundation.

Campaigns 68

Campaigns Mobile Advertising Banners Display 68

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BOP Design

JULY 5, 2019

A career in B2B website design , digital marketing, or development will surely keep you on your toes. Every time you look up there is a new tool, a new buzz term, a new acronym, a new “methodology” or an extensive update to that software or social platform you use daily. Not to mention the demanding clients, deadlines, hours, boss, etc. The constant pressure to keep up can easily lead to burnout, health issues, or relationship issues with friends and family.

Work Management 62

Work Management Creativity Marketing Management Tips 62

Heinz Marketing

JULY 5, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Enterprise Management 63

Enterprise Management Work Management B2B Sales Marketing Management 63

Sharpspring

JULY 5, 2019

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for.

Conversion 51

Conversion Dwell Marketing Analytics Tools Top of Funnel 51

Nuvi

JULY 5, 2019

Promotion 40

Promotion Brand Identity Branding Media 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Single Grain

JULY 5, 2019

It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to grow, so will the opportunities for content creators.

Marketing AI 111

Marketing AI Banners Startups RSS 111

Leadspace

JULY 5, 2019

Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. You will always win the day if your marketing continually lowers the costs of finding and winning business, while also increasing the value of that business. However, how does one go about measuring both outcomes?

Effectiveness 104

Effectiveness Paid Search Agency Enterprise Management Acquisitions 104

BenchmarkONE

JULY 5, 2019

Showing your clients the return on investment of your service offering is the single most important thing the best marketing agencies do to thrive. Turning your client’s investment into revenue isn’t a magic trick – it’s part art, and part science. But, like a magic show, presentation is everything. Telling a clear story of how your agency is generating success is a simple way to increase investment from your current B2B clients while also attracting new business.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 98

Leadspace

JULY 5, 2019

Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. You will always win the day if your marketing continually lowers the costs of finding and winning business, while also increasing the value of that business. However, how does one go about measuring both outcomes?

Effectiveness 62

Effectiveness Paid Search Agency Enterprise Management Acquisitions 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Launch Marketing

JULY 5, 2019

When you see “thought leadership” content out in the B2B content marketing landscape, the quality and substance of the ideas often run the gamut from “oh, wow!” to “oh, dear…”. When not executed strategically, thought leadership content may just seem like another box companies are covering on B2B Marketing Buzzword Bingo. Even though the thought leadership content landscape has been flooded with sub-par execution and obvious ideas, the trend picked up steam for a reason.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Generation Lead Scoring 67

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data. Between 2016 and 2017 alone, views of branded video content grew by 99% on YouTube and a whopping 258% on Facebook. .

Paid Search Agency 98

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 98

Litmus

JULY 5, 2019

Editor’s note: This is a guest post from Paul Airy, Email Design and Development Consultant, and author of the book, A Type of Email. Paul is a leading advocate of accessibility in email, and creator of the Accessibility Switcher. You can follow Paul on Twitter , and catch him at Litmus Live London , where he’ll be speaking about creating an accessible email design system.

Guidelines 47

Guidelines Class Display Interactive Marketing 47

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data. Between 2016 and 2017 alone, views of branded video content grew by 99% on YouTube and a whopping 258% on Facebook.

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data. Between 2016 and 2017 alone, views of branded video content grew by 99% on YouTube and a whopping 258% on Facebook. .

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52