Biznology

OCTOBER 19, 2015

I’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly.

Buyer's Journey 160

Buyer's Journey Contact Marketing Training Contacts 160

Convince & Convert

OCTOBER 19, 2015

A young boy was walking through town holding a large jar of honey. He didn’t notice the man sitting on the bench watching him. The older man was enjoying watching the boy scoop out the honey with his bare hand and quickly putting it in his mouth before any of the honey spilled. As the boy came closer the man smiled and said, “Is that good honey?”. The boy stopped in his tracks, honey dripping from his fingers.

Trigger Marketing 150

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 150

Adobe Experience Cloud Blog

OCTOBER 19, 2015

Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do. You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all.

Sales Cycle 105

Sales Cycle Thought Leadership Marketo Telemarketing 105

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got cred

Paid Content 84

Paid Content Social Media Trends Paid Search Agency 84

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Genroe

OCTOBER 19, 2015

With the rise and rise of interest in Customer Journey Mapping there has been a commensurate rise in software applications to document, manage and the resulting maps. In this post I review a wide range of software tools that can be used to document the maps you create and make a suggestion on which to […].

Software 82

Software Tools 82

LeadSquared

OCTOBER 19, 2015

How well have you been keeping up with the latest trends in the digital marketing field ? If you want the complete list, watch our webinar on “Paid – Digital Marketing Year End Checklist”. Here Meenu Joshi – the Digital Marketing Manager at LeadSquared talks about the newest updates that have been rolled out on the online media channels (like Google AdWords, LinkedIn, Facebook and Twitter – the usual suspects ).

FAQ 52

FAQ Webinar Metrics Paid Search Agency Adwords 52

JotForm

OCTOBER 19, 2015

Unless you have been living under a stone for the last year or two, you’ll certainly know that you can find ten new freely usable photos on Unsplash.com every ten days. Now, the additional service Unsplash.it gives you the possibility to use these pictures as wildcards in web projects. This can be a.

Service 48

Service 48

SWZD

OCTOBER 19, 2015

Talent Management Bulletin Example See all emedia audiences Audience: Owners, Presidents, IT Managers & Directors, GMs, HR Directors/Mgrs, other senior management professionals Circulation: 52,000 Content:

Examples 48

Examples Content 48

Convert

OCTOBER 19, 2015

The soul of an e-commerce website is its product pages. The success and traffic conversion largely depends on the quality of the product pages that you create for your site. The visitors to an e-commerce site either make a purchase or promise themselves that they will never come back to the site. It all depends.

Product 45

Product Traffic Purchase Marketing Websites 45

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SWZD

OCTOBER 19, 2015

Employee Benefits Bulletin Example See all emedia audiences Audience: Benefits managers, HR management, CEOs, Partners, owners. Circulation: 28,000 Content: White papers, best practice guides, trial.

Paper 48

Paper Practices Examples Best Practices 48

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got cred

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

SWZD

OCTOBER 19, 2015

Small Business Marketing Bulletin Example See all emedia audiences Audience: Marketing managers, owners, general managers, and other marketing decision makers in growing companies with 50 or fewer employees.

Small Business Marketing 48

Small Business Marketing Business Paid Search Agency Marketing 48

Brandfolder

OCTOBER 19, 2015

In today’s world of ever-evolving technology and information overload, it can be difficult to find simplicity in your day-to-day. Luckily, some of these newfangled tools can simplify your life, rather.

Tools 40

Tools 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

OCTOBER 19, 2015

“They don’t make these like they used to.” It’s a statement that applies to all sorts of things: manual cars, record players, your favorite childhood candy. Advertisements. While millions fetishize the 60s while watching Mad Men, marketers today wrestle with an increasingly impatient digital audience that seems bent on avoiding any ad thrown at them.

Trust Marketing 40

Trust Marketing Advertisements Advertising Television marketing 40

The Freeman Company

OCTOBER 19, 2015

Ideas You Can Use from The Nantucket Project

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Hinge Marketing

OCTOBER 19, 2015

Customer journey mapping is not new. In fact, it’s commonly used in consumer marketing. But despite its tremendous benefits, it has not been widely adopted in professional services. You see, customer journey mapping encourages you to look at the entire lifecycle of a client — identifying every point of contact between your firm and your buyers.

Lead Ranking 80

Lead Ranking Work Management Marketing Management Service 80

Hubspot

OCTOBER 19, 2015

It's no question social media is an important part of most college students' lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey. In fact, 53% of adults ages 18–29 years old say they use Instagram every single day. That's why many brands whose target audience includes young adults have taken to Instagram.

Best Practices 61

Best Practices Social Media Communities Eye-Tracking 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

OCTOBER 19, 2015

Ask any journalist her biggest pet peeve when dealing with brands, and she’ll probably tell you it’s PR teams’ spammy emails. We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. This strategy will get your emails sent directly to the trash, not to mention drive many a PR-weary journalist to drink.

Top of Funnel 155

Top of Funnel Conversion Case Study Case Studies 155

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

Top of Funnel 329

Top of Funnel Work Management Marketing Management Content Marketing 329

Hubspot

OCTOBER 19, 2015

What's the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications ? And what's an average viewability rate, anyways? These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, marketers and advertisers switched their focus from served impressions to viewable impressions.

Ads 59

Ads Google Impressions Display 59