Sat.Jul 04, 2015

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The Best Stories Come From The Worst Examples

Marketing Insider Group

The best way to become a better storyteller is to study the bad storytellers. He circles the room in search of his next victim. You try to avoid eye contact, but fail. He approaches and within a few minutes, it’s like you’ve been transported into a conversation with Michelle from the movie American Pie. “This one time, at band camp…”. It doesn’t matter how nice he is or how much you respect him, you still find yourself praying for an excuse to leave: a fire alarm, a medical emergency, a telemark

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How to Persuade People by Asking the Right Questions [Video]

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. As marketers, it's our job to be convincing. but that doesn't mean it's easy. In fact, persuading someone to complete a certain action requires a lot of careful consideration. For example, I'm willing to bet at least one person that's reading this has a child with a messy room.