Tue.Jun 04, 2013

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Sales Success - The Perfect Formula from Jonathan Farrington

ViewPoint

'You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. I had the pleasure to sit down and chat with my colleague and friend Jonathan Farrington. Jonathan is Senior Partner for Jonathan Farrington Associates and CEO of Top Sales World, based in Paris and London.

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6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

'You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.

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My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation

Customer Experience Matrix

'I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. They have been lacking large-scale email capability, which all types of sales and marketing departments require. So this fills a gap in their core product offerings.

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The Expanding Role Of B2B Marketing

Marketing Insider Group

'Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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ANNUITAS Names Jason Stewart as Vice President Demand Generation

ANNUITAS

'ANNUITAS is changing the game for their enterprise B2B marketing clients, driving revenue through strategic Demand Process Transformation?. I look forward to being a part of this and helping the company to grow.

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The ANNUITAS Opportunity

ANNUITAS

'B2Bs need to understand the roles and motivations of all of these potential buyers, stakeholders and influencers.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

'Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy.

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Why You Should Publish Content for Entertainment Value Alone

Hubspot

'If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." I know. Super vague, right? The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. But I''m going to go out on a limb here and say that everyone loves to be entertained.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why you still need keyword research!

EMagine B2B Blog

'Stop guessing at what your clients (and prospective clients) are searching for and do the research. You may be surprised by what you find. Guessing at what your potential visitors and clients are searching for will get you nowhere fast. What you think they are searching for, or should be searching for, may be worlds apart as far as keywords are concerned.

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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history.

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Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

Vidyard

In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash. This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. This transaction was a consistent topic of debate coming out of the rumor mill at last month’s Sirius Decision conference in San Diego.

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How One Young Professional Deals With Ageism

Hubspot

'Jessica McKenzie is a strategic channel account coordinator who spends all day, every day, advising inbound marketing agencies. We hopped onto Gchat to talk about her experiences working as a young person in a rather new field, consulting industry folks with decades more experience than her. Me: Hey Jessica! Thanks for joining me today. We kind of thought of this blog post because I was eavesdropping on one of your conversations while waiting to get lunch.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Adwords Product Listing Ads Takes Over Product Extensions

LeadSquared

In my previous blog post on Google Adwords Ad Extensions , I talked about Product Extensions and its benefits. But as Adwords users, you all must be familiar with the fact that Product Extensions are no more active. Adwords Product Listing Ads took over it with all its advanced customization features; though it serves the same purpose of displaying product details and images on Google SERP.

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What You Need to Know This Morning: June 4, 2013

Hubspot

'Good morning, marketers. We''re trying out a new feature -- a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we''ll keep doing it. If you don''t, well, we''ll just have to find something else to do in the wee hours of the morning. Give us some feedback in the comments? Thanks. 1) Vine on Android.

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

'Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target.

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Would You Dare Advertise on Reddit?

Hubspot

'For marketers, Reddit has a lot of things going for it: most notably, an audience that''s both young and huge. Last month, Reddit drew 71 million unique visitors who viewed 4.8 billion pages. Their big challenge, however, is to find a way to make money from that audience without driving it away. Lately Reddit has been experimenting with a new sponsored content campaign in which Reddit creates original video content based on ideas generated by Reddit users.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Tweet like Guy Kawasaki for Twitter success

Biznology

'People love and hate my friend Guy Kawasaki. Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter? (Part I) , and others.

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Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbook

Hubspot

'Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that''s not why he was skipping along so merrily. No no. it was because he had in his hands a big fat chunk of marketing BS in the form of a 1964 educational textbook, and he was so pumped to share it with me.