Mon.Jan 30, 2012

Trending Sources

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Bringing a qualitative interface to the quantitative analytics.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. And boy, did I get an education. Learning Curve. Very important?

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

Hubspot

Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%)

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. How did WordPress emerge as the leading blog platform? Which plugins are the most popular / useful / vital? How did WordPress win?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Why Branch Out Instead Of Linking In?

WindMill Networking

While LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook’s base of 800 million users seems to offer some potential competition for professional networking. This is what the developers of BranchOut foresaw and this is why this late bloomer is often considered a threat to LinkedIn. Have you used BranchOut?

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3 Critical Questions You Must Ask Every Hot Prospect

Jill Konrath's Fresh Sales Strategies Blog

Have you ever been called in to meet by a prospect that's all excited about making the change. They're busy meeting with vendors, looking at all their options. And, they want you to get a proposal to them right away -- or to do a presentation. Stop, stop, stop! If you don't fully understand they why behind all this activity, you may be spinning your wheels for nothing. 1. Find out what they say.

How to Choose and Work with Strategic Accounts

Sales Intelligence View

There are two types of accounts, regular and strategic. Both are important and need to be given the time and resources to be successful but strategic accounts has a larger impact on the company and will get some extra attention. The important thing to remember and be disciplined about is that NOT every account is a strategic account. The most important consideration for what makes a strategic account is whether the account you are working with desires a lasting win-win relationship with your company. Choosing a strategic account. Things you should put in place for a strategic account. Revenue.

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Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Sponsor: True Inflence. Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Rockstar You Need to Hire to Manage Your Blog

Hubspot

At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn't mean you're doing it consistently like you know you should. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Luckily, we've hired more than one blogger in our day. Writing Ability.

How to Put Social Media Marketing to Work for Your Company

Content Marketing Today

Social media marketing is a trend, not a fad. Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. The answer to the question is yes with an important caveat…. This requires companies to think like publishers. 

An Insider's Secret to Avoiding Marketing Content Shortages

Hubspot

These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace? Let me introduce you to your new sidekick, the editorial calendar. Wait -- you don't? Read this first.) Choose a template.

11 Deadly Social Media Sins for Brands

Content Marketing Today

Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. In the pursuit of trying to get things done, some “top” brands have made mistakes. Via mashable.com.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Future of Your Sales Team

Your Sales Management Guru

The Future of Your Sales Team      . This year, I anticipate we will see a reduction in external sales positions of around 20%: 10% will be lost for good, and the other 10% will move inside. believe that this pattern will continue for the next three years, until we are left with less than 10% of the total sales population working externally. The reasons for this are obvious: Advances in technology mean that we can communicate just as easily from our desks, using video conferencing etc. Jonathan Farrington www.topsalesmanagement.com. Blog:  www.YourSalesManagementGuru.com.  .

5 Lessons from Coca Cola’s New Content Marketing Strategy | Jeffbullas’s Blog

Content Marketing Today

Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Coca Cola’s mission statement.

Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

Find New Customers  “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden won an award for 50 Most Influential People in Sales Lead Management. An entrepreneur, Jeff founded the global marketing firm  Find New Customers in 2009 and is regarded as an expert, thought leader and innovator in demand generation  and global marketing.

Businesses generated more than $39 billion from mobile content marketing in 2011

Content Marketing Today

A report from PQ Media found that mobile content marketing campaigns are driving massive revenue for businesses. Via www.brafton.com.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

What’s the Deal with Venture Capital Funding?

MI6 Marketing Agency

An Angel, VC and Accelerator Provide Insights. An interesting interview with an angel investor, venture capitalist and managing director of an Accelerator regarding startups, investment options and where things are headed. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from. Panelists. Linkedin | Twitter ].

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Facebook advertising mobile technology digital marketing Facebook privacy Google privacy marketing

ThinkBook

Connect the Docs

A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas? ThinkBook is a gift that reminds people of you every time they write down a new idea. ThinkBook is designed to be a notebook that you can carry around and jot down your ideas.

Why Inbound Marketing is Telemarketing’s Secret Ingredient

Tomorrow People

Telemarketing is a well known method of drumming up more business. Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy. Inbound marketing technology can give you live information on the best leads to approach on the phone.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Google tells you where to place your content

Biznology

Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah. And especially–don’t put important stuff “below the fold.” And I knew all of that. At least I thought I did.

Marketers Need Your Digital Habits, Now!

Marketing Edge

Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketing

The Truth about Teleprospecting vs Telemarketing

Sales Prospecting Perspectives

I am the first to dodge an unknown number on my cell or abruptly end a call with someone I feel is, “just another person trying to sell me something.” ” During my conversations with sales and marketing professionals, it is unfortunate that many still don’t understand the difference between telemarketing and teleprospecting. Telemarketing naturally has a stigma, because one generally thinks of the person who calls during dinnertime with your family. It is typically a very scripted one sided pitch. You may want to try a couple tweaks to your questions.

INFOGRAPHIC: Small Business Social Media Cheat Sheet

Client Bridge

From Flowtown, here's an infographic that explains the basics of social media and provides some tips to help small businesses start participating. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.