Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind
ViewPoint
JANUARY 20, 2015
'You’re a sales person. On Tuesday morning, 45 sales "leads" come your way through a variety of sources. Terrific! In due time, you figure out that three of them are real opportunities and want to take the next step in learning about your services, twelve of them are bogus opportunities, and the rest of them are … well … up in the air. They didn’t give an outright “no,” but they aren’t jumping up and down for you either.
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