Tue.Jan 20, 2015

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Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind

ViewPoint

'You’re a sales person. On Tuesday morning, 45 sales "leads" come your way through a variety of sources. Terrific! In due time, you figure out that three of them are real opportunities and want to take the next step in learning about your services, twelve of them are bogus opportunities, and the rest of them are … well … up in the air. They didn’t give an outright “no,” but they aren’t jumping up and down for you either.

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

'Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling. While other social media platforms (e.g.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not.

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Essentials of Perpetual Revenue

ANNUITAS

'Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. After years of building a strong customer base, she admitted that her goal this year is to drive more “passive income” from clients who aren’t actively engaged. It occurred to me that even enterprise-level businesses struggle with this goal – how to drive continuous revenue and capitalize on customer lifetime value.

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A reminder that you live in the future

Biznology

'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? Are you spending your life in a cube farm and are you judged when you arrive at work a couple minutes late after jousting with rush hour traffic? Are you surrounded by beige with nary a window to be found?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Create Time for Writing Great Content

Convince & Convert

'Image via BigStockPhoto.com. We all know about the many amazing benefits of blogging , writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content! I’ve heard from so many people who want to write more or create more content for their businesses but just have so much trouble finding the time and making it a habit.

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How to Win Instagram with Six Simple Tests

Convince & Convert

'Image via BigStockPhoto.com. They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. Fuzzy math aside, it’s clear that visual content has the power to express a brand’s story in far different ways than previous social platforms ever were able to with text-only updates before.

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? Would you care about what they had to say? Do you both share the same values? Do you praise them around others, even when they’re not around?

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How They Got to the Top: Visible Expert? Journeys in the Legal Sector

Hinge Marketing

'In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more.

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5 Marketing Principles that Product Managers Must Know

SugarCRM

'The post 5 Marketing Principles that Product Managers Must Know appeared first on Salesfusion.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Think You Can Trick Google? Think Again…

EMagine B2B Blog

'Search Engine Optimization is simply not what it used to be. As the Web continues to grow and expand, search engines continue to challenge businesses in achieving that #1 spot. With all the changes in SEO, it’s no secret this process can be timely and sometimes very complicated. Because of this, many marketers believe the best way to get to the top is by ‘cutting the line’.

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Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?

LEADership

'We fear what we don’t know. How seriously then do we attempt to fathom the deepest, hidden, invisible actions and behaviours of our customers? Can we even do that? What does it involve? Let’s throw some light on the subject of Dark Social—I’m seeing a fair amount of interest and discussion about this lately. Why do I care about it as a demand generation specialist?

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Mobile Makes Cross-Device Tracking Essential

KEO Marketing

'We have discussed the explosion of mobile device usage frequently here, and that huge shift in how people are accessing information will force marketers to change the way they track and connect with their target audiences. Marketers have long known the value of recognizing contacts and users. This is a valuable tool in tracking an individual’s preferences and interests, and helps you recognize a repeat visitor.

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5 Fresh Ways to Improve Your Company Culture

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Company culture is something that is very close to me. I refer to myself as an HR-driven CEO, and I mean it. If someone at VaynerMedia is unhappy, it is entirely my fault. Period. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The 9 Best Free HTML Editors for Web Developers (Windows Edition)

JotForm

Free Windows HTML Editors For Web Developers Phase 5 Programmer’s Notepad SynWrite PlainEdit.NET Notepad++ jEdit Sublime Text 2 – The Swiss Army Knife Brackets Aptana Studio 3 If you want to develop a website, you’ll need an HTML editor. You could, of course, use the Windows Note.

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Sales and Customer Satisfaction Rise with Dynamic Website Personalization

E-Spirit

There’s no argument that a website that treats people like people by remembering their interests and serving up relevant content will outperform generic websites every time. While top websites like Netflix are experts at delivering a personalized experienced, significant numbers of enterprise and mid-size sites lag far behind. That’s a shame because dynamic website personalization is critical to online success.

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What You’ll Learn on the Journey to Becoming a Great Leader

Content Standard

We’re told as kids that we can be whatever we want when we grow up, and that with the right amount of work and ambition, the possibilities are endless. Me? I didn’t want to be a great leader. I wanted to be a wrestler. Not the Olympic kind, but like “Macho Man” Randy Savage. At the same time, I remember telling my parents that I also wanted to work at McDonald’s.

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Business risks from and for the insurance industry

i-Scoop

'Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on. Although the impact of such changes is big and leading to digital transformations in the industry, the […].

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Will Mobile Marketing Continue to Make Waves in 2015?

Content Standard

If 2014 proved anything to marketers, it’s that mobile is a force that can no longer be ignored. Consumers are using smartphones more and more to shop, buy, and engage with their favorite brands. In 2015, brands need to prioritize creating a mobile marketing strategy that takes advantage of consumers’ love affairs with their devices. A Sign of the Times.

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Trade Show Executive: Tech Trek - FreemanXP Launches FXP | touch

The Freeman Company

'Trade Show Executive features the new FreemanXP second screen technology for events'

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28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups.

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8 Big Tests You Should Run in Your Email Marketing Program

Hubspot

'What’s the last major thing you tested in your email marketing program? Small tests, like subject line or sender personalization are quick and easy, something most great email marketing softwares can do out of the box. However, these small tests, which can provide some data, can’t compare to larger, more comprehensive email tests. And really when it comes to testing email marketing, it takes more than one email to really determine what works best for any given company.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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15 Hilarious Office Pranks to Pull on Your Work Buddies

Hubspot

'Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office? Every company has a story or two about that funny office prank of yore. Here at HubSpot, it''s the "wheat bread leads" story. Back in 2012, CEO Brian Halligan noticed our marketing team was generating a lot of what he called "white bread leads" (i.e. leads coming in through top-of-funnel offers) and not enough

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How to Write a Great Value Proposition [Infographic]

Hubspot

'Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It''s also one of the most important conversion factors. A great value proposition could be the difference between losing a sale -- and closing it. So how do you actually write a value proposition that''s strong enough to lift conversion rates and sales?