ViewPoint
JUNE 11, 2013
'At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment. Handoffs of qualified leads from marketing to sales can be as smooth and technically precise as those of the sprinters on a relay track team.
Webbiquity
JUNE 11, 2013
'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional sea
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Marketing Insider Group
JUNE 11, 2013
'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing.
Biznology
JUNE 11, 2013
'According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. And while much of their success had to do with their collective beautiful mind, it also had to do with something that Mr. Alter said as a matter of fact: they got “over the fear of being annoying.” The whole quote from the below interview on the Colbert Show is, &#
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ANNUITAS
JUNE 11, 2013
'During my speech I asked the question, “Who has an effective lead nurturing stage in place as part of their Demand Generation program?”.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Crimson Marketing
JUNE 11, 2013
'If you’re a company that deals in partner marketing, you may not be fully taking advantage of all your conjoined potential. For example, an advantage of a partner community is it may spark conversations that lead to innovative ideas. Think of companies, like Samsung (the spoke), who are at the center of their many networks (the hubs), and have potential to foster knowledge sharing relationships.
WriteSpark
JUNE 11, 2013
Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. What a lost promotional opportunity! Instead of taking time to look through the list, most customers will click on just the first one or two links. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.
Adobe Experience Cloud Blog
JUNE 11, 2013
'Author: Jason Miller It continues to happen each and every day. A self-proclaimed social media expert rails on Facebook’s Edgerank algorithm on a major social media website complaining that Facebook should change their ways. I get riled up when I see these types of posts as I believe it turns off businesses from going out there and trying new things– Facebook marketing being one of them.
EMagine B2B Blog
JUNE 11, 2013
'“Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.” And, in the short time the announcement has been live, critics and champions of Apple alike are on board with opinions. This leads to the question: just how impactful is mobile technology in our lives?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JUNE 11, 2013
'By now you''ve probably seen the unbelievable video making the rounds on the internet of a woman demanding her money back at a Dunkin'' Donuts store. If you haven''t, you can see it on Gawker where I first discovered it, or below where we''ve embedded the YouTube video. The video is eight minutes long (you''ll get the gist of it in the first minute or less), but believe me when I say it''s worth eight minutes of your life to watch.
EMagine B2B Blog
JUNE 11, 2013
'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some SEO and Social Media client testimonials on our work with them: Megan Castillo, Marketing Director for SImparel , Inc. “The eMagine team has been a pleasure to work with and I highly recommend them!
Hubspot
JUNE 11, 2013
'There are plenty of good brands, smart business owners, and savvy marketers that are both risk-averse and successful. They follow trends, do their research, and identify good opportunities to capitalize on. Then there are the trailblazers. The ones that identify trends before mainstream adoption, or heck, just create the trends themselves. The result?
Brainrider
JUNE 11, 2013
B2B SEO strategy and, even more importantly, targeting B2B buyer intent can be a big challenge. This post takes a look at some SEO best practices for B2B SEO strategy, B2B marketing content, and B2B lead generation in order to provide some practical tips. Technical B2B SEO best practice. For years the focus of B2B SEO strategy has been on keyword stuffing and volume of links.
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Hubspot
JUNE 11, 2013
'Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill. Due to the lengthy nature of the endeavor, it can be difficult -- especially when working in a relatively monotonous corporate environment -- for designers to find the motivation necessary to not only keep creating strong work at their current level, but to improve their skills over time as
Convince & Convert
JUNE 11, 2013
'Image via BigStockPhoto.com. We have come a long way. The music industry has gone from the days of public payola to public crowdfunding of albums that haven’t even been recorded. Social networking, crowdfunding, digital distribution, music streaming services, mobile technology, and affordable recording equipment has put the power of music in the hands of the people.
Hubspot
JUNE 11, 2013
'and we''re back! Thanks to your fabulous feedback last week, we''re going to keep rolling with this new format every morning Tuesday through Friday. So much news for today, and so little time. The feds are spying on us, and the whistleblower, Edward Snowden, is on the run. Apple showed off a bunch of new stuff, including a new high-end Macbook Pro and a radical new look for the iPhone.
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