From Sobizco, here's an infographic of a step by step guide for establishing and executing a social media strategy. View Original Article MORE >>

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif). This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). Yet even businesses that do have a website underestimate its value. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. MORE >>

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off. Closed-loop marketing is what you should be looking at to track the power of Twitter compared to your other channels, social media or not. To bring in new customers? There are five key steps to the process: Use an Analytics Tool. MORE >>

Solutions bias is the tendency to jump to a solution without fully root causing a problem.  We spend 80% of our time focused on the solution, but only 20% of the time really understanding the problem in the first place.  And because of that, we often end up building solutions to the wrong problem.  Or solutions that only address a small part of the problem. We see it play out again and again across all parts of a sales organization – whether we’re developing or cascading sales strategies, selecting metrics , creating new sales tools , or building training.  That shift is critical. And again.  MORE >>

Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path's recently released Global Email Deliverability Benchmark Report , email deliverability has become increasingly more challenging. 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. In other words, only 76.5% of commercial emails sent reached recipients' inboxes. Furthermore, email blocked and flagged as spam increased 24%. 19 Email Deliverability Terms Every Marketer Should Know. 1) Acceptance Rate. MORE >>