Wed.Mar 21, 2012

Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

How To Get To Know The New SMB Buyer

Tony Zambito

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.  The second reality is that they are finding a very different buyer this time around than in the past. 

SMB 96

Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

There’s an important shift in  content marketing  tactics that affects professionals who want to  get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption:  Don’t you wish you could see through your customers’ glasses?

What Will Marketing Look Like in 2030?

Digital B2B Marketing

We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up. Marketing Will Move to the Extremes Every day it becomes more difficult for marketers to get and keep our attention. Carpet Bombing. Aggressive Interruption. Extreme Value.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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4 Lead Nurturing Campaigns to Run After the Sales Cycle

It's All About Revenue

by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. Some you might not have occurred to you. Others are for when the deal doesn’t quite make it. Here are a few different types you might find after the sales cycle has come to a conclusion. 1. The “Lost the Deal” Nurture. For those of us in the SaaS industry, a loss only lasts as long as the contract.  The first hints of buyer’s remorse will often come around three to four weeks after the deal is signed.

The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif). Yet even businesses that do have a website underestimate its value. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence.

New Content Curation & Content Marketing Tool “TrapIt”


Last month, I explored and wrote about the topic of content curation and how it supports the content marketing process. also profiled a handful of tools that can help you with this process. As I mentioned in my previous post, we have really seen content marketing take off in the past year or so. Does this stuff really work? Is this just the next marketing fad?” Tools of the Trade. TrapIt.

Raising Your Content Curation to the Next Level

WindMill Networking

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. You’re probably not blogging on a daily basis. In a word: Sources. What do your competitors post? How or when do they post?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

19 Email Deliverability Terms Every Marketer Should Know


Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path's recently released Global Email Deliverability Benchmark Report , email deliverability has become increasingly more challenging. A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. 10) Open Rate. 16) Spam.

Marketing is so much more than advertising


(Image credit: Getty Images via @daylife). My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with are both successful business people; he runs a small business, she’s an operations executive. And both talked about how successful their respective companies performed, “without marketing.”

Everything You Need to Measure Twitter Marketing ROI


Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off. To bring in new customers?

B2B Marketer: You Paid for TOFU. Do you have MOFU?

B2B Marketing Traction

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Moneyball Principles for Content Marketing | Blogging and Content Creation | Social Media Consulting – Convince & Convert

Content Marketing Today

Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success. By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. While the Moneyball story is framed within the game of baseball, it’s really about math. Via

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers


MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives? Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. So what's a time-crunched marketer to do?

Make An iPhone, Android App Without Knowing A Line Of Code | Fast Company

Content Marketing Today

JamPot’s new AppBuilder asks a series of questions and spits out a genuine, though limited-function, app. It could blow the market wide open. With JamPot’s AppBuilder, you can build a genuine iPhone or Android app in mere minutes for free–according to the company’s own website. Via

Get the Inside Edge with InsideView

Sales Intelligence View

The Insider Summit , the recently-announced alliance with Microsoft , the state-of-the-art features added every 3 weeks – everyone is clamoring to know: What can InsideView do for my sales team?? Recently, sales intelligence has become one of the hottest trends in technology. In plain text, it empowers you and your sales team with the intelligence you need to reach out and sell to prospects.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

SXSW Interactive Session Recap: The Social Organization

Modern B2B Marketing

by Jason Miller One of my favorite sessions from SXSW Interactive last week was Gartner analyst Mark McDonald’s session discussing his book The Social Organization. McDonald discussed building a cross-functional collaborative environment within an organization using social media as the catalyst. His first step is to assess the company’s social readiness. How is it transforming the way you work?

Don’t Blame Me!


I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. This is a good thing! At most companies today, marketing and sales are working from an outdated playbook that was written back when interruptive, batch-and-blast, product-focused, hunch-based marketing actually worked, and sales was in control of the buying process. The real disruption is the customer.

How To Save Your Inside Sales Reps From A Losing Streak

Sales Prospecting Perspectives

Saturday was a great day for Boston Bruins fans. After a 4 game losing streak, the team pulled themselves out of the rut they were in and won against the Flyers in a shoot out. The excitement over the crowd in the Garden was overwhelming after Patrice Bergeron scored the final goal. The happiness that overcame Coach Claude Julien reminded me of the feeling I get when I see a rep on my team overcome a “losing streak” from their calling efforts, and are able to turn things around when the going gets tough. So how do you fix a problem like this? This will hold them more accountable.

Get More Comments: Write Unfinished Blog Posts


Most bloggers want to know their words are leaving an impact. They want to know people are listening. One of the best ways to measure this is to see who’s commenting. Not all blogs have a comments section, but many do. Comments provide an opportunity for the reader to participate in the content, to give feedback and share his or her own ideas. Comments are a blogger’s best friend. But the biggest struggle, especially for bloggers just starting out, is getting the first few comments. It feels like a grueling task, akin to pulling teeth. How do you get so many comments?” people have asked me.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Get the Inside Edge with InsideView

Sales Intelligence View

The Insider Summit , the recently-announced alliance with Microsoft , the state-of-the-art features added every 3 weeks – everyone is clambering to know: What can InsideView do for my sales team?? Recently, sales intelligence has become one of the hottest trends in technology. InsideView analyzes data from social media, news, and company sources and alerts sales professionals when opportunities for relevant engagement arise. In plain text, it empowers you and your sales team with the intelligence you need to reach out and sell to prospects.

Learn about Image Monetization (Part 1 of 3) in Future of Publishing


This week’s Future of Publishing episode is part one of a three-part installment. In this part, Murray Newlands and Oliver Roup interview Rey Flemings and Chas Edwards, two leaders in the image monetization sector. Future of Publishing is sponsored by VigLink. Be sure to Like Future of Publishing on Facebook ! Marketing News & Notes

Content Marketing Showcase Series # 2 HubSpot

Connect the Docs

HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enab. Normal. sap. 1. 0. 2012-03-20T16:18:00Z. 2012-03-20T16:18:00Z. 1. personal. 6. 1. 10.2625. Clean. MicrosoftInternetExplorer4. We at ClickDocuments love HubSpot - because HubSpots folks are not only prolific content creators but also content distributing Rockstars. Other

INFOGRAPHIC: Developing a Social Media Strategy

Client Bridge

From Sobizco, here's an infographic of a step by step guide for establishing and executing a social media strategy. View Original Article

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Greetings from Find New Customers – @fearlesscomp on #hubspottv

Fearless Competitor

Jeff Ogden, President of the B2B demand generation and global marketing company Find New Customers interviewed on Hubspot TV. He sits down with Karen Rubin and Mike Volpe. Thanks Karen and Mike, it was a lot of fun! Interviews & Guest Appearances Find New Customers Hubspot TV management-best-practices

Get the Inside Edge with InsideView

Sales Intelligence View

The Insider Summit , the recently-announced alliance with Microsoft , the state-of-the-art features added every 3 weeks – everyone is clamoring to know: What can InsideView do for my sales team?? Recently, sales intelligence has become one of the hottest trends in technology. In plain text, it empowers you and your sales team with the intelligence you need to reach out and sell to prospects.