Thu.Dec 01, 2016

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well.

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51 Essential Email Marketing Tips to Help Marketing Automation

Marketing Insider Group

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […].

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The Flavors That "Sales Ready" Leads Come In

ViewPoint

(Cartoon courtesy to Kenny Madden). I once worked with the then SVP, Marketing of a large public company who was frustrated with sales. Big surprise. At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. They could choose one of the following: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 100,000 companies with up to three executive contacts in the right company (no email addr

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MQL to SQL: The Qualification Process [Infographic]

Marketing Insider Group

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy. So, to make a long story short, your interactions with your leads must vary depending on what lifecycle stage they are in. For example, […]. The post MQL to SQL: The Qualification Process [Infographic] appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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31 Influencers to Follow in 2017: A Social Countdown

Adobe Experience Cloud Blog

Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. But let’s be honest, it also takes time. So where can you go to look for the latest tips, tricks, and trends (besides this blog… sorry, I had to)?

More Trending

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The Ultimate List of Tech and Marketing Conferences & Events in 2019

SEMrush

We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.

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Authentic Marketing is More Than a Myth: The Right Way to do Real People Campaigns

Vidyard

We all hear the same buzzwords in every meeting we sit down in. We all say the same buzzwords, including them in our PowerPoint presentations and word clouds. But in this industry, I think we can all agree that sure, ‘authentic’ has become a buzzword we all know we’re supposed to say – but is anyone actually doing authentic marketing? The idea that ‘real people’ supposedly equals authenticity is one I hear a lot in this line of work – the idea that content should include a specific d

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How Team Sprout Uses Organic Post Targeting to Reach Its Audience

Sprout Social

They say timing is everything and when it comes to social, the old adage isn’t too far off. Now more than ever it’s important that social messages are shared at the right time, to the appropriate audience and on the proper social network. While it can vary by social platform, optimizing timing of posts by comprehending your followers’ needs and behaviors is a significant piece of a successful social strategy.

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Will Shoppable Tags Be the Next Instagram Marketing Hit?

Content Standard

It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. So far, the problem has confounded Twitter (which launched a buy button only to later abandon the idea ) and Pinterest (which apparently has seen only lukewarm results from its own buy buttons, according to Digiday ).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Compare Performance Across Pages With Sprout’s Facebook Competitors Report

Sprout Social

Sprout’s Facebook Competitors Report enables your brand to track fundamental metrics for any Facebook Page and benchmark these metrics against your own Pages. With this new report you can understand how your brand growth and engagement on Facebook compares to competitors. In addition to benchmarking your success against competitors, you can measure relative social performance across a portfolio of related brands or products.

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What Are Marketing Qualified Leads?

PureB2B

MQLs are known by many names – the most common is HQL (highly qualified or high-quality leads). These are tech buyers who are actively looking to buy a product like yours. If you want to get the best converting leads on the market, you need to reach these leads. Interested to learn about MQL? Read more here: [link] The post What Are Marketing Qualified Leads?

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Interaja com sua rede de páginas da empresa no LinkedIn usando a Inbox inteligente

Sprout Social

Com mais de 450 milhões de membros , o LinkedIn® solidificou-se rapidamente como uma comunidade global de profissionais. Ao longo dos anos, a rede evoluiu para uma plataforma de publicação robusta para que as empresas possam interagir e direcionar seu conteúdo a um público mais profissional. Essa mudança de rede posicionou as Páginas de empresa do LinkedIn® como um componente integral da estratégia de comunicação social de uma organização.

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What Are Marketing Qualified Leads?

PureB2B

MQLs are known by many names – the most common is HQL (highly qualified or high-quality leads). These are tech buyers who are actively looking to buy a product like yours. If you want to get the best converting leads on the market, you need to reach these leads. Watch now ! Interested to learn about MQL? Read more here: [link]. The post What Are Marketing Qualified Leads?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Interactúa con la red de la página de tu empresa en LinkedIn desde la Entrada inteligente

Sprout Social

Con más de 450 millones de miembros , LinkedIn® se consolidó rápidamente en una comunidad global de profesionales. Con los años, la red ha evolucionado y se ha convertido en una plataforma sólida de publicaciones para empresas que buscan vincular y dirigir su contenido a una audiencia más profesional. Este cambio de la red ha posicionado a las Páginas de empresas en LinkedIn® como un componente integral de una estrategia de comunicación en redes sociales de una organización.

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5 Marketing Tips to Start 2017 with a Bang

Leadspace

Q4 can be a slow period for most B2B marketers, especially the few work weeks in December. But as tempting as it might be to take it easy and enjoy the slow period, this is the best time to take some time to reflect and get organized for 2017. Here are five simple but effective marketing tips to get ready for the new year – based on some of the things we’ll be doing at Leadspace to help kick off 2017 with a bang: Tip 1: Take a look back.

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The Qualities of a Good Salesperson

Lead Liaison

If you work in sales, you want to be the best salesperson possible. In order for that to happen, you have to know the qualities of a good salesperson. Then, you’ll need to work on those qualities so you can boost your sales. Helpful Instead of Pushy. Some salespeople believe that if they push products and services, their customers will bite. Pushiness doesn’t sell, though.

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How to Fix Your Agency's Low Morale Problem

Hubspot

As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit? You might be at risk right now, according to the latest Campaign US survey on agency employee morale. To summarize from this recent HubSpot article on the growing agency morale problem: Nearly half of all agency employees report having "low" or "dangerously low" morale in 2016 -- up from one-third in 2015.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Strategies to Increase Membership in Your Club

JotForm

Joining a club is a great way for people of all ages and backgrounds to get involved in your community. By offering a built-in social network of like-minded individuals who get together for the same cause or reason, clubs are an enjoyable way of doing what you love with others. Whether your club is.

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Best Practices for Setting Up Customer Journeys (Part I)

GreenRope

Best Practices for Setting Up Customer Journeys. (Part I). By Alessandra Ceresa. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. To recap, here are the benefits of customer journey mapping: Visualize the customer experience through your customer’s eyes.

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Want to Win $100? Take this Quick Survey to Enter!

Brandfolder

This year brought us [Instagram Stories]([link] too many Facebook [algorithm changes]([link] and [#PhelpsFace]([link] And because of all this, we can confidently say 2016 kept marketers and creatives on their toes.

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Best Practices for Setting Up Customer Journeys (Part I)

GreenRope

Best Practices for Setting Up Customer Journeys. (Part I). By Alessandra Ceresa. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. To recap, here are the benefits of customer journey mapping: Visualize the customer experience through your customer’s eyes.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Banks Must Build Agile Digital Ecosystems to Engage Millennials

E-Spirit

Today’s customers are changing, and to best serve them, organizations have had to change with them. This is as true for financial institutions as it is for retail companies. Simply put, consumers want what they want when they want it – in the right way and at the right time.

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Best Practices for Setting Up Customer Journeys (Part I)

GreenRope

Best Practices for Setting Up Customer Journeys. (Part I). By Alessandra Ceresa. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. To recap, here are the benefits of customer journey mapping: Visualize the customer experience through your customer’s eyes.

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Personalizing Healthcare Events: Unique Opportunities, Accessible Solutions

The Freeman Company

Return to the human side of healthcare event marketing

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Best Practices for Setting Up Customer Journeys (Part I)

GreenRope

Best Practices for Setting Up Customer Journeys. (Part I). By Alessandra Ceresa. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. To recap, here are the benefits of customer journey mapping: Visualize the customer experience through your customer’s eyes.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

markempa

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad (but plenty of them are); it’s because, at the core, there’s something deeper going on.

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Best Practices for Setting Up Customer Journeys (Part I)

GreenRope

Best Practices for Setting Up Customer Journeys. (Part I). By Alessandra Ceresa. As I have highlighted in a previous blog post, customer journey map is a powerful tool when creating a cohesive and satisfying experience for all of your leads and customers. To recap, here are the benefits of customer journey mapping: Visualize the customer experience through your customer’s eyes.

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3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

Adobe Experience Cloud Blog

Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. So it’s no surprise that a question I hear often is: “How do we gain insight into the effectiveness of our marketing efforts?”. Many companies aren’t able to report on marketing and sales efforts due to data and process issues.